On the uniqueness of Bertrand equilibrium

We introduce product differentiation in the model of price competition with strictly convex costs in which firms have to supply all of the forthcoming demand. We find that although a continuum of equilibria exists in a homogeneous product market, the competitive price equilibrium is the only robust one. Specifically, as long as the equilibrium correspondence is nonempty, the equilibrium price converges to the competitive price when the degree of product differentiation shrinks to zero.     

Customization competition between branded firms: Continuous extension of product line from core product

We study a competition of product customization between two branded firms by a game-theoretic approach. Firms produce products with two attributes: one attribute indicates a characteristic with regard to “function” or “design” of a product and the other indicates “taste” or “flavor” of the product, which reflects consumers’ brand/taste preferences. Two branded firms have their own specific core products and our customization is defined as a continuous extension of their product line from the core product only along the “function” attribute. In particular, we allow asymmetric positions of core products, which may create the position advantage/disadvantage between firms. We suppose that consumers incur their selection costs with regard to finding their most favorable item among a rich variety of products and firms incur their customizing costs with regard to extending their product lines. We first show that in the equilibrium, branded firms should fundamentally adopt their customizations to cover the center space in the market as far as possible, regardless of the position of the competitor’s core product. Therefore, the position of the core product contributes to the creation of a competitive advantage: when one firm’s core product is located more closely to the center of the market than the competitor’s, its customization can always cover more range of the center space in the market, while keeping its degree of customization smaller than the competitor’s. Furthermore, we show some implications of unit-cost improvement: in a short run, a firm is better off concentrating on the improvement of the unit selection cost rather than the unit customizing cost. In contrast, in a long run, both firms can benefit from the improvement of the unit customizing cost.     

Sensitivity analysis of markup equilibria in complementary markets

We study the competitive structure of a market in which firms compete to provide various products within a bundle. Firms adopt price functions proportional to their per-unit costs by selecting markups. We consider two measures reflecting, respectively, the intensity of direct competition and the impact of complementarity on each producer’s markup. We characterize the sensitivity of these terms to various changes in the market structure and relate this to changes in producer profits and the social efficiency of the market.     

Strategic upfront marketing channel integration as an entry barrier

This paper investigates an organizational design problem concerning whether duopolistic firms competing in a product market should vertically integrate or separate their marketing channels in a dynamic noncooperative game setting. Previous operational research models have shown that the separation of the marketing channel with the adoption of a two-part tariff contract is the dominant strategy compared with integration for each firm if the two firms face retail price competition, and thereby constitutes the subgame perfect Nash equilibrium (SPNE). Contrary to this previous insight, this paper demonstrates that if exogenous parameters that characterize fixed costs, product substitutability, and a demand function fall into a specific region, marketing channel integration dominates the separation strategy when one of the two firms is the incumbent firm while the other is a potential entrant. In other words, the well-known result in the price-setting game can be reversed when we take entry threats into consideration. Specifically, we show that upfront vertical integration of the marketing channel enables the incumbent to deter the entry of the potential competitor and to monopolize the market in the SPNE. This result has operational implications for a firm confronting the threat of potential rivals entering the market, in that the firm can use this apparently inferior strategy as a commitment device, which creates a virtual entry barrier.     

Technology selection and capacity investment under uncertainty

We analyze the problem of technology selection and capacity investment for electricity generation in a competitive environment under uncertainty. Adopting a Nash-Cournot competition model, we consider the marginal cost as the uncertain parameter, although the results can be easily generalized to other sources of uncertainty such as a load curve. In the model, firms make three different decisions: (i) the portfolio of technologies, (ii) each technology’s capacity and (iii) the technology’s production level for every scenario. The decisions related to the portfolio and capacity are ex-ante and the production level is ex-post to the realization of uncertainty. We discuss open and closed-loop models, with the aim to understand the relationship between different technologies’ cost structures and the portfolio of generation technologies adopted by firms in equilibrium. For a competitive setting, to the best of our knowledge, this paper is the first not only to explicitly discuss the relation between costs and generation portfolio but also to allow firms to choose a portfolio of technologies. We show that portfolio diversification arises even with risk-neutral firms and technologies with different cost expectations. We also investigate conditions on the probability and cost under which different equilibria of the game arise.     

Matching and price competition: beyond symmetric linear costs

Bulow and Levin’s (2006) “Matching and Price Competition” studies a matching model in which hospitals compete for interns by offering wages. We relax the assumption of symmetric linear costs and compare the pricing equilibrium that results to the firm-optimal competitive equilibrium. With linear and asymmetric costs, competition in the pricing equilibrium may not be localized, but all other qualitative comparisons of Bulow and Levin (2006) hold. With non-linear and symmetric costs workers’ average utility in the pricing equilibrium may be higher than in the firm- optimal competitive equilibrium. With asymmetric and non-linear costs, firms need not choose scores from an interval in a pricing equilibrium, which may make competition even less localized.     

高维市场结构与创新

以往的创新研究局限于一维市场结构：所有企业的创新能力都一样，谁也不占有优势。实际上应根据企业不同的创新能力特征，分成若干种类型，形成高维市场结构，在此结构下研究创新竞争。本首先证明在高维市场结构下均衡点唯一；其次指出何种类型企业具有竞争优势，分析企业合资研究对竞争优势的影响；最后讨论竞争企业数量增加时均衡状态的变化，并将市场的结果与社会最优结果作比较。     

Competition and contracting in service industries

In service industries with congestion effects, two very different contractual structures are commonly observed, depending on whether or not firms choose to offer a guaranteed service level. We analyze the impact of these choices on market outcomes in oligopolistic industries. Our results highlight how different contractual agreements change the intensity of price competition in service industries. Broadly speaking, we show that competition is intensified when firms choose to offer service level guarantees.     

Sell through a local retailer or operate your own store? Channel structure and risk analysis

Either a company store or a local retailer can be used to establish a sales channel. For high-value products with an existing competing brand, this choice represents a crucial decision a brand-named manufacturer must make for a new market. Under the burden of high operating costs, a weak local retailer may find it difficult to sustain and using it may hurt the manufacturer’s chance to successfully establish the channel. We consider a chain-to-chain competition model comprising two manufacturers and two retailers, in which one retailer may be unable to continue its operation because of high financing costs. We identify a threshold policy for the manufacturers to select the channel structure. Interestingly, we find that channel integration is not always better. Without the consideration of contract termination risk, the manufacturer will bear the operating expenses when its opportunity cost is low or the retailer’s financing cost is sufficiently high. In equilibrium, the manufacturers will choose either (decentralized, decentralized) or (integrated, integrated) channel structure. However, when the termination risk is considered, the equilibrium channel structure would be more likely (integrated, integrated) or (integrated, decentralized).     

Stocking and quality decisions for deteriorating perishable products under competition

In this study, we address the joint inventory and quality management in a Cournot duopoly, for a seasonally produced, perishable product whose quality deteriorates over time. The sales of the product occur over two periods, namely the season (first period) and the off-season (second period). Apart from the stocking quantities for the two periods, firms must decide the quality levels of the units to stock for the second selling period. Firms incur a cost to maintain particular quality levels. The equilibrium policies of the firms are characterized, and we discuss the impact of the firms’ quality costs on their inventory and quality decisions. We identify the conditions of the quality costs when competition ceases to exist in the second period, and analyse the impact of the quality costs on inter-temporal price fluctuations and product availability. Using the unconstrained equilibrium policy, we frame the firms’ inventory disposal policies when production yields are exogenous.     

Dynamic Bertrand Oligopoly

We study continuous time Bertrand oligopolies in which a small number of firms producing similar goods compete with one another by setting prices. We first analyze a static version of this game in order to better understand the strategies played in the dynamic setting. Within the static game, we characterize the Nash equilibrium when there are N players with heterogeneous costs. In the dynamic game with uncertain market demand, firms of different sizes have different lifetime capacities which deplete over time according to the market demand for their good. We setup the nonzero-sum stochastic differential game and its associated system of HJB partial differential equations in the case of linear demand functions. We characterize certain qualitative features of the game using an asymptotic approximation in the limit of small competition. The equilibrium of the game is further studied using numerical solutions. We find that consumers benefit the most when a market is structured with many firms of the same relative size producing highly substitutable goods. However, a large degree of substitutability does not always lead to large drops in price, for example when two firms have a large difference in their size.     

Competitive capacity expansion under demand uncertainty

We analyze the capacity expansion behavior of firms in a duopoly faced with an uncertain new market. The market demand may be high or low with a given probability mass function. Firms obtain private information about the market size and build their capacity before the market demand is known. Once the demand is revealed, firms enter a capacity constrained price competition phase which determines their revenues. Two scenarios are considered: first, when firms choose their capacities simultaneously in the investment phase, and second, when they do so sequentially. For each case, we determine the unique symmetric Nash equilibrium. Excess capacity can occur in equilibrium in the industry. It is seen that preempting the competitor in the capacity expansion phase offers first mover benefits. We argue that the sequential moves game is more prone to equilibrium excess capacity compared to the simultaneous case. We show that preemption is a good strategy if the investing environment is either highly optimistic or highly pessimistic. If the industry outlook is only moderately optimistic, a capacity planner is still better off preempting his competitor, however, the industry may encounter overcapacity as a consequence.     

存在空箱调运的非对称运输市场定价策略研究

考虑空箱调运成本,本文对垄断和双寡头市场分别研究运输企业在两条相向路径上的定价问题。对于垄断市场,建立了运输企业最优定价策略,并刻画出无空箱调运的潜在需求不平衡区间。对于双寡头市场,考虑同一路径上不同企业潜在运输需求不等的现实情境,求解了非对称企业的伯川德纳什均衡,给出最优定价策略。研究发现,无空箱调运并不意味着较高利润,运输企业没有必要刻意消除空箱调运现象。另外,增加单位载货运输成本和竞争强度会降低企业利润,而提升单位空箱重置成本、价格敏感度和市场不对称程度都会增大企业利润。     

Dynamic investment strategies with demand-side and cost-side risks

Investments in cost reductions are critical for the long run success of companies that operate in dynamic and stochastic market environments. This paper studies optimal investment in cost reductions as a real option under the assumption that a single firm faces two different sources of risk, stochastic demand and input prices. We derive optimal investment strategies for a monopoly as well as a firm in a perfectly competitive market and show that in case of high marginal costs, cost reductions take place earlier in competitive than in monopoly markets. While the existence of an option to invest in cost reductions increases firm value it also increases a firm’s systematic risk. Risk can be smaller in a monopolistic than in a competitive industry.     

市场接纳不确定下短周期新产品产能投资研究 ——考虑竞争的投资时机与规模决策

新产品的市场接纳具有很大不确定性,传统投资理论并不适用于新产品投资。针对新产品投资中的产能投资,研究了垄断企业和有成本差异的竞争企业制定短周期新产品的产能投资时机与规模策略。给定企业“早”和“晚”两个投资时机可供选择,定义“早”投资时,企业只知道新产品市场规模的期望和方差;“晚”投资时,企业知道新产品真实的市场规模。垄断企业进入市场之前无法进行销售信息的收集,只会选择“早”投资或者不投资,给出其选择“早”投资的条件、最优产能投资规模及最大期望利润。有成本差异企业竞争的情形可以分为四种,分别给出四种情形下的最优产能投资规模及最大期望利润,并通过比较各情形下两企业的最大期望利润给出最优的产能投资时机策略。     

Pricing with markups in industries with increasing marginal costs

We study a game that models a market in which heterogeneous producers of perfect substitutes make pricing decisions in a first stage, followed by consumers that select a producer that sells at lowest price. As opposed to Cournot or Bertrand competition, producers select prices using a supply function that maps prices to production levels. Solutions of this type of models are normally referred to as supply function equilibria. We consider a market where producers’ convex costs functions are proportional to each other, depending on the efficiency of each particular producer. We provide necessary and sufficient conditions for the existence of an equilibrium that uses simple supply functions that replicate the cost structure. We then specialize the model to monomial cost functions with exponent \(q>0\) , which allows us to reinterpret the simple supply functions as a markup applied to the production cost. We prove that an equilibrium for the markups exists if and only if the number of producers in the market is strictly larger than \(1+q\) , and if an equilibrium exists, it is unique. The main result for monomials is that the equilibrium nearly minimizes the total production cost when the market is competitive. The result holds because when there is enough competition, markups are bounded, thus preventing prices to be significantly distorted from costs. Focusing on the case of linear unit-cost functions on the production quantities, we characterize the equilibrium accurately and refine the previous result to establish an almost tight bound on the worst-case inefficiency of equilibria. Finally, we derive explicitly the producers’ best response for series-parallel networks with linear unit-cost functions, extending our previous result to more general topologies. We prove that a unique equilibrium exists if and only if the network that captures the market structure is 3-edge-connected. For non-series-parallel markets, we provide an example that does not admit an equilibrium on markups.     

Price and quality competition: The effect of differentiation and vertical integration

This paper studies an instance of price and quality competition between firms as seen in the recent Internet market. Consumers purchase a product based on not only its price but also its quality level; therefore, two firms compete in determining their prices and quality levels to maximize their profits. Characterizing this competition from a microeconomic viewpoint, we consider two possible business strategies that firms can utilize to overcome the competition—the differentiation and the vertical integration with another complementary firm. We show an interesting result not seen in the well-known Bertrand price competition: not only does the differentiation always increase the firms’ profits, but also it can increase the consumer’s welfare in a quality-sensitive market. We further derive that under some mild conditions the monopolistic vertical integration that excludes the combination-purchase with a competitor’s product is beneficial for both the integrated firm and its consumers.     

Stochastic competitive entries and dynamic pricing

How should firms price new products when they do not know the timing, nor the nature of the next competitive entry? To guide managers’ pricing decisions in such contexts, we propose a dynamic pricing model with two types of randomly timed entry, i.e. imitative and innovative. The characterization of the equilibrium strategies reveals how optimal prices vary with the manager’s knowledge about the timing of future competitive entries. We show that price skimming is not always optimal when entry dates are unknown to managers. Everything else equal, we demonstrate that the randomness of competitive entries make forward looking managers to choose constant prices, even though the characteristics of the market would have justified skimming the demand in the normal course. Moreover, we show that the constant pricing policy remains optimal even when the incumbent’s optimal pricing strategy influences the probability of facing a competitive entry. Finally, we find that uncertainty does not necessarily hurt firms’ profits.     

规模效应下产品具有可替代性的竞争企业的外包决策

针对产品具有一定替代性的两个竞争企业(分别为企业1和企业2)和存在规模效应的上游供应商的外包决策问题, 构建了企业1 外包前后各方的利润模型,求解了下游企业的外包和自产的最优策略以及供应商的最佳批发价格,分析了企业1 的外包策略对企业2 和供应商的外包决策的影响,比较了产品替代性对外包前后各决策变量的影响。研究发现:当企业的单位生产成本高于外包成本时,企业也可能选择自产;而当企业的单位生产成本低于外包成本时,企业也可能选择产品外包。并对模型进行进一步的拓展,比较了下游企业作顺序和同时外包决策两种情景的异同。     

Product variety, pricing and differentiation in a supply chain

Manufacturers typically sell consumer products through retailers and the presence of intermediaries has interesting ramifications for their product variety and pricing decisions. Retailers may want higher variety to help reduce price competition but the costs of variety are borne by the manufacturer. The increased variety may increase demand and profits for the manufacturer too but this depends on market-specific factors as well as costs. We explore these interactions through a model wherein a manufacturer sells multiple product variants at a wholesale price to two retailers who in turn compete for consumers. Consumers choose between the retailers based on the price and variety offered by each retailer and the search or transportation cost incurred by the consumer, equivalent to the level of retailer differentiation in our model. Several insights emerge from the analysis. The manufacturer offers the same variety to both retailers and this variety increases with market size and consumer sensitivity to variety. We find that some retailer differentiation benefits the retailers (not the manufacturer) but too much differentiation hurts both the retailers and the manufacturer. If the market is fully covered, then the channel is coordinated even with a simple wholesale pricing contract. If the retailers incur costs to sell the product, the manufacturer surprisingly loses out more than the retailers and in fact absorbs some or all of the retailer costs. Finally, asymmetry between retailers has some unexpected consequences. For example, variety is not impacted by asymmetry in consumer preferences for a retailer and the manufacturer offers the same variety to both retailers.