Coordination of supply chains by option contracts: A cooperative game theory approach

Manufacturer–retailer supply chains commonly adopt a wholesale price mechanism. This mechanism, however, has often led manufacturers and retailers to situations of conflicts of interest. For example, due to uncertain market demand, retailers prefer to order flexibly from manufacturers so as to avoid incurring inventory costs and to be able to respond flexibly to market changes. Manufacturers, on the other hand, prefer retailers to place full orders as early as possible so that they can hedge against the risks of over- and under-production. Such conflicts between retailers and manufacturers can result in an inefficient supply chain. Motivated by this problem, we take a cooperative game approach in this paper to consider the coordination issue in a manufacturer–retailer supply chain using option contracts. Using the wholesale price mechanism as a benchmark, we develop an option contract model. Our study demonstrates that, compared with the benchmark based on the wholesale price mechanism, option contracts can coordinate the supply chain and achieve Pareto-improvement. We also discuss scenarios in which option contracts are selected according to individual supply chain members’ risk preferences and negotiating powers.     

Monotonicity properties of wholesale price contracts

This paper contributes to the supply chain contracts literature in economics and operations by performing qualitative sensitivity analysis of a wholesale price contract in a two-echelon supply chain setting. Order-theory tools are used to derive sufficient conditions for monotonicity of contract parameters.The upstream supplier is modeled as a Stackelberg leader. The supplier is assumed to have complete information about the costs and revenue function of the downstream retailer. It is shown that an equilibrium wholesale price weakly increases with an increase in the supplier production cost rate, but it may increase or decrease with an increase in the retailer cost rate. As either the supplier production cost or the retailer cost increases, the supplier profit decreases weakly. Additional sensitivity analysis is performed assuming certain properties of the retailer revenue function.Several well-known results in the supply chain contracting literature can be considered as special cases of the more general theorems developed here. In particular, this paper reexamines the analysis of a newsvendor supply chain problem by Lariviere and Porteus [Lariviere, M.A., Porteus, E.L., 2001. Selling to the newsvendor: An analysis of price-only contracts. Manufacturing & Service Operations Management 3, 293–305]. This paper generalizes and extends their work, by establishing properties of the newsvendor demand distribution that guarantee monotonicity of the contract parameters, without requiring a unique contract solution.     

Multi-period modeling of two-way price commitment under price-dependent demand

This paper examines the use of price-commitment policies in dynamic contracting in multiple-period, finite-time horizons. Two specific forms of price commitment are considered: one on the part of the retailer through a retail-fixed-markup contract and one on the part of the manufacturer through a price-protection contract. Optimal policies for each form of price commitment are analytically derived, as are optimal policies for the traditional price-only and centralized supply chain scenarios that we use as comparisons. We prove that optimal retail price and order size solutions exist in each period under the assumption of non-increasing price-dependent demand. We show that the existence of retailer inventory between periods causes the optimal policies to differ from a static single-period model. Further, we show that a supplier offers a price-protection policy as a signal to the retailer to resolve the gaming that naturally occurs under price-only; this effectively decouples the multi-period dynamic contracting setting into repeated single-period scenarios. However, the resulting behavior can actually inhibit supply chain performance. On the retail commitment side, we find that retail-fixed-markup policies are quite effective in improving supply chain efficiency. We show that such policies can lead to Pareto-improvement over price-only contracts and can even coordinate the supply chain in some situations.     

Buyback contracts with price-dependent demands: Effects of demand uncertainty

We explore buyback contracts in a supplier–retailer supply chain where the retailer faces a price-dependent downward-sloping demand curve subject to uncertainty. Differentiated from the existing literature, this work focuses on analytically examining how the uncertainty level embedded in market demand affects the applicability of buyback contracts in supply chain management. To this end, we seek to characterize the buyback model in terms of only the demand uncertainty level (DUL). With this new research perspective, we have obtained some interesting new findings for buyback. For example, we find that (1) even though the supply chain’s efficiency will change over the DUL with a wholesale price-only contract, it will be maintained constantly at that of the corresponding deterministic demand setting with buyback, regardless of the DUL; (2) in the practice of buyback, the buyback issuer should adjust only the buyback price in reaction to different DULs while leave the wholesale price unchanged as that in the corresponding deterministic demand setting; (3) only in the demand setting with an intermediate level of the uncertainty (which is identified quantitatively in Theorem 5), buyback provision is beneficial simultaneously for the supplier, the retailer, and the supply chain system, while this is not the case in the other demand settings. This work reveals that DUL can be a critical factor affecting the applicability of supply chain contracts.     

Pareto-optimal contracts for a supply chain with satisficing objectives

We analyse a decentralized supply chain consisting of a supplier and a retailer, each with a satisficing objective, that is, to maximize the probability of achieving a predetermined target profit. The supply chain is examined under two types of commonly used contracts: linear tariff contracts (including wholesale price contracts as special cases) and buy-back contracts. First, we identify the Pareto-optimal contract(s) for each contractual form. In particular, it is shown that there is a unique wholesale price that is Pareto optimal for both contractual types. Second, we evaluate the performance of the Pareto-optimal contracts. In contrast to the well-known results for a supply chain with the traditional expected profit objectives, we show that wholesale price contracts can coordinate the supply chain whereas buy-back contracts cannot. This provides an additional justification for the popularity of wholesale price contracts besides their simplicities and lower administration costs.     

Supply chains in the presence of store brands

Increased competition from store brands is forcing manufacturers to re-evaluate their strategies in regard to pricing and contracting with trade intermediaries. We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a national brand for resale and then determines whether to introduce a store brand, how to price the store brand, and what quantities of the product(s) to order. We show that when the national brand’s cost per unit quality (CPUQ) is larger than the store brand’s CPUQ, then the retailer seeks to introduce the store brand (SB) and the national brand (NB) manufacturer/supplier is unable to deter him from doing so. We find that the efficiency loss in the decentralized supply chain becomes smaller when a store brand is introduced. Recognizing the inadequacy of standard contracts in coordinating this supply chain, we propose a simple minimum order quantity contract that can coordinate this supply chain.     

Sales effort free riding and coordination with price match and channel rebate

This paper studies sales effort coordination for a supply chain with one manufacturer and two retail channels, where an online retailer offers a lower price and free-rides a brick-and-mortar retailer’s sales effort. The free riding effect reduces brick-and-mortar retailer’s desired effort level, and thus hurts the manufacturer’s profit and the overall supply chain performance. To achieve sales effort coordination, we designed a contract with price match and selective compensation rebate. We also examined other contracts, including the target rebate contract and the wholesale price discount contract, both with price match. The numerical analysis shows that the selective rebate outperforms other contracts in coordinating the brick-and-mortar retailer’s sales effort and improving supply chain efficiency.     

Revenue-sharing versus wholesale price mechanisms under different channel power structures

We consider a supply chain channel with two manufacturers and one retailer. Each manufacturer can choose either a wholesale price contract or a revenue-sharing contract with the retailer. We discuss and compare the results of two different types of contracts under different channel power structures, to check whether it is beneficial for manufacturers to use revenue-sharing contracts under different scenarios. Then we consider a supply chain channel with one manufacturer and two retailers. Each retailer can choose either a wholesale price contract or a revenue-sharing contract with the manufacturer. We analyze the likely outcomes under different scenarios to discover whether it is beneficial to use revenue-sharing contracts.     

Contract type and decision right of sales promotion in supply chain management with a capital constrained retailer

From the practices of Chinese consumer electronics market, we find there are two key issues in supply chain management: The first issue is the contract type of either wholesale price contracts or consignment contracts with revenue sharing, and the second issue is the decision right of sales promotion (such as advertising, on-site shopping assistance, rebates, and post-sales service) owned by either manufacturers or retailers. We model a supply chain with one manufacturer and one retailer who has limited capital and faces deterministic demand depending on retail price and sales promotion. The two issues interact with each other. We show that only the combination (called as chain business mode) of a consignment contract with the manufacturer’s right of sales promotion or a wholesale price contract with the retailer’s right of sales promotion is better for both members. Moreover, the latter chain business mode is realized only when the retailer has more power in the chain and has enough capital, otherwise the former one is realized. But which one is preferred by customers? We find that the former is preferred by customers who mainly enjoy low price, while the latter is preferred by those who enjoy high sales promotion level.     

Contracting with demand uncertainty under supply chain competition

We examine supply chain contracts for two competing supply chains selling a substitutable product, each consisting of one manufacturer and one retailer. Both manufacturers are Stackelberg leaders and the retailers are followers. Manufacturers in two competing supply chains may choose different contracts, either a wholesale price contract in which the retailer??s demand forecasting information is not shared, or a revenue-sharing contract in which the retailer??s demand forecasting information is shared. Under supply chain competition and demand uncertainty, we identify which contract is more advantageous for each supply chain, and under what circumstances.     

Long-term and penalty contracts in a two-stage supply chain with stochastic demand

Recent applications of game-theoretic analysis to supply chain efficiency have focused on constructs between a buyer (the retailer or manufacturer) and a seller (the supplier) in successive stages of a supply chain. If demand for the final product is stochastic then the supplier has an incentive to keep its capacity relatively low to avoid creating unneeded capacity. The manufacturer, on the other hand, prefers the supplier’s capacity to be high to ensure that the final demand is satisfied. The manufacturer therefore constructs a contract to induce the supplier to increase its production capacity. Most research examines contracting when final demand is realized after the manufacturer places its order to the supplier. However, if final demand is realized before the manufacturer places its order to the supplier, these types of contracts can be ineffective. This paper examines two contracts under the latter timing scenario: long-term contracts in which the business relationship is repeated, and penalty contracts in which the supplier is penalized for too little capacity. Results indicate long-term contracts increase the profit potential of the supply chain. Furthermore, the penalty contracts can ensure that the supplier chooses a capacity level such that the full profit potential is achieved.     

零售商占优下的两部定价合同与通道费

本文考虑由单个占优的零售商和单个供应商组成的二级供应链模型.在价格相依的随机需求下,研究分散系统下的批发价格合同与两部定价合同.在一定的条件下得到两种合同中供应链成员的最优决策和利润以及供应链系统的利润.分析表明,当零售商占优时两部定价合同比批发价格合同更有效.这在一定程度上说明当前零售业中收取通道费的合理性.     

Consignment contracts with retail competition

Consignment contracts have been widely employed in many industries. Under such contracts, items are sold at a retailer’s but the supplier retains the full ownership of the inventory until purchased by consumers; the supplier collects payment from the retailer based on actual units sold. We investigate how competition among retailers influences the supply chain decisions and profits under different consignment arrangements, namely a consignment price contract and a consignment contract with revenue share. First, we investigate how these two consignment contracts and a price only contract compare from the perspective of each supply chain partner. We find that the retailers benefit more from a consignment price contract than from a consignment contract with revenue share or a price only contract, regardless of the level of retailer differentiation. The supplier’s most beneficial contact, however, critically depends upon the level of retailer differentiation: a consignment contract with revenue share is preferable for the supplier if retailer differentiation is strong; otherwise a consignment price contract is preferable. Second, we study how retailer differentiation affects the profits of all supply chain partners. We find that less retailer differentiation improves the supplier’s profit for both types of consignment contract. Moreover, less retailer differentiation improves profits of the retailers in a consignment price contract, but not necessarily in a consignment contract with revenue share.     

Pricing and effort investment for a newsvendor-type product

We investigate a dominant retailer’s optimal joint strategy of pricing and timing of effort investment and analyze how it influences the decision of the manufacturer, the total supply chain profit, and the consumers’ payoff. We consider two pricing schemes of the retailer, namely, dollar markup and percentage markup, and two effort-investment sequences, namely, ex-ante and ex-post. A combination of four cases is analyzed. Our results show that: (1) under the same effort-decision sequence, a percentage-markup pricing scheme leads to higher expected profit for the retailer and the whole supply chain, but a lower expected profit for the manufacturer and a higher retail price for the consumers; (2) under the same markup-pricing strategy, the dominant retailer always prefers to postpone her effort decision until the manufacturer makes a commitment to wholesale price, since it can result in a Pareto-improvement for all the supply chain members. That is, the retailer’s and manufacturer’s expected profits are higher and the consumers pay a lower retail price; and (3) among the four joint strategies, the dominant retailer always prefers the joint strategy of percentage-markup plus ex-post effort decision. However, the dominated manufacturer always prefers the joint strategy of dollar-markup plus ex-post effort decision, which is also beneficial to the end consumers.     

Selling to the “Newsvendor” with a forecast update: Analysis of a dual purchase contract

We consider a supply chain in which a manufacturer sells to a procure-to-stock retailer facing a newsvendor problem with a forecast update. Under a wholesale price contract, the retailer waits as long as she can and optimally places her order after observing the forecast update. We show that the retailer’s wait-and-decide strategy, induced by the wholesale price contract, hinders the manufacturer’s ability to (1) set the wholesale price and maximize his profit, (2) hedge against excess inventory risk, and (3) reduce his profit uncertainty. To mitigate the adverse effect of wholesale price contract, we propose the dual purchase contract, through which the manufacturer provides a discount for orders placed before the forecast update. We characterize how and when a dual purchase contract creates strict Pareto improvement over a wholesale price contract. To do so, we establish the retailer’s optimal ordering policy and the manufacturer’s optimal pricing and production policies. We show how the dual purchase contract reduces profit variability and how it can be used as a risk hedging tool for a risk averse manufacturer. Through a numerical study, we provide additional managerial insights and show, for example, that market uncertainty is a key factor that defines when the dual purchase contract provides strict Pareto improvement over the wholesale price contract.     

供应链中的生产能力投资风险分配

在供应链中,每个管理者都会面临各种各样的供应和需求不确定性.这些不确定性会造成生产能力的过剩或不足,从而导致很大的利益损失,但是未必每个公司都会面临生产能力投资风险.针对一个单生产商单零售商系统,本文分析了三种不同的合同设计（推进式批发价合同,拉动式批发价合同和期权合同）对生产商和零售商的利润和生产能力投资风险的影响,推进式批发价合同和拉动式批发价均不能协调供应链,故我们找到其帕累托集;而对于期权合同,它能够协调整个供应链并且整合推进式和拉动式两种批发价合同使得生产商和零售商共同承担生产能力投资风险.在分析的过程中,我们将结果与已有的结果进行了比较,指出了其异同之处.     

Sustaining long-term supply chain partnerships using price-only contracts

In this paper, we study how an informal, long-term relationship between a manufacturer and a retailer performs in turbulent market environments characterized by uncertain demand. We show that the long-term partnership based on repeated interaction is sustainable under price-only contracts when the supply chain partners are sufficiently patient. That is, the channel can be coordinated over a long time horizon when the factor whereby the members discount the future value of this trusting relationship is sufficiently high. Second, above the minimum discount factor, a range of wholesale prices exists that can sustain the long-term partnership, and there are different possible profit divisions between the two players. Third, when the market is turbulent, i.e., either the expected demand or the demand variance changes from period to period according to a probabilistic law, it is typically less possible to sustain the long-term partnership in a booming market or in a market with low demand variability. Finally, obtaining more information about future market fluctuation may not help the supply chain to sustain the long-term partnership, due to partners’ strategic considerations. With the availability of the market signal, total supply chain profits increase, but the retailer may even be worse-off.     

Vertical integration with endogenous contract leadership: Stability and fair profit allocation

This paper studies vertical integration in serial supply chains with a wholesale price contract. We consider a business environment where the contracting leader may be endogenously changed before and after forming the integration. A cooperative game is formulated to normatively analyze the stable and fair profit allocations under the grand coalition in such an environment. Our main result demonstrates that vertical integration is stable when all members are pessimistic in the sense that they are sure that they will not become the contracting leader if they deviate from the grand coalition. We find that in this case, the grand coalition’s profit must be allocated more to the retailer and the members with higher costs. Nevertheless, we also show the conditions under which the upstream manufacturer can have strong power as in traditional supply chains.     

基于M-CVaR的供应链收益共享契约协调研究

基于收益共享契约能有效改善供应链运作效率且实践中不仅存在风险中性、厌恶型,还存在风险喜好型供应链成员。运用均值-条件风险价值统一度量决策者的风险喜好、中性及厌恶水平,并据此研究考虑决策者风险偏好水平的供应链收益共享契约协调问题。首先建立零售商及供应链整体的均值-条件风险价值模型;然后研究考虑决策者风险偏好水平的供应链收益共享契约协调问题;最后讨论供应链成员的风险偏好水平对最优订购量及最优批发价格的影响,并通过数值算例进行验证。结果表明产品的最优批发价格随着零售商悲观系数的增大而减小,随着供应商悲观系数的增大而增大,而最优订购量随着零售商悲观系数的增大而减小,亦随着供应商悲观系数的增大而减小。因此,设计供应链收益共享契约时应考虑成员的风险偏好水平。     

分布自由时基于可控提前期的契约适应性研究

研究表明回购契约与收益共享契约具有等价性,然而二者却适用于不同的供应链。本文从提前期可控的视角并将供应链管理引入需求分布自由的市场环境,研究二者的适应性。首先构建一体化供应链系统的决策模型,基于模型推导其最优生产量和最优生产时点的存在性条件;然后分别以回购契约和收益共享契约作为激励机制,研究契约对单一供应商-零售商构成的二级分散供应链系统的适应性。结果表明,回购契约和收益共享契约均能协调供应链,但二者具有不同的适应性:当单位时间内边际生产成本增幅较大时,供应商偏好选择回购契约;提前压缩期越长,零售商越偏好选择收益共享契约。最后通过数值分析验证文章模型的有效性。