A supply chain under limited-time promotion: The effect of customer sensitivity

We consider a two-echelon supply chain with a supplier and a retailer facing stochastic customer demands. The supplier is a leader who determines a wholesale price. In response, the retailer orders products and sets a price which affects customer demands. The goal of both players is to maximize their profits. We find the Stackelberg equilibrium and show that it is unique, not only when the supply chain is in a steady-state but also when it is in a transient state induced by a supplier’s promotion. There is a maximum length to the promotion, however, beyond which the equilibrium ceases to exist. Moreover, if customer sensitivity increases, then the wholesale equilibrium price decreases, product orders increase and product prices drop. This effect, well-observed in real life, does not, however, necessarily imply that the promotion is always beneficial. Conditions for the profitability of a limited-time promotion are shown and analyzed numerically. We discuss both open-loop and feedback policies and derive the conditions necessary for them to remain optimal under stochastic demand fluctuations.     

The impact of cost uncertainty on the location of a distribution center

The location of a distribution center (DC) is a key consideration for the design of supply chain networks. When deciding on it, firms usually allow for transportation costs, but not supplier prices. We consider simultaneously the location of a DC and the choice of suppliers offering different, possibly random, prices for a single product. A buying firm attempts to minimize the sum of the price charged by a chosen supplier, and inbound and outbound transportation costs. No costs are incurred for switching suppliers. We first derive a closed-form optimal location for the case of a demand-populated unit line between two suppliers offering deterministic prices. We then let one of the two suppliers offer a random price. If the price follows a symmetric and unimodal distribution, the optimal location is closer to the supplier with a lower mean price. We also show the dominance of high variability: the buyer can decrease the total cost more for higher price variability for any location. The dominance result holds for normal, uniform, and gamma distributions. We propose an extended model with more than two suppliers on a plane and show that the dominance result still holds. From numerical examples for a line and a plane, we observe that an optimal location gets closer to the center of gravity of demands as the variability of any supplier’s price increases.     

Supply chains in the presence of store brands

Increased competition from store brands is forcing manufacturers to re-evaluate their strategies in regard to pricing and contracting with trade intermediaries. We analyze a supply chain in which a retailer accepts (with the appropriate contractual agreements) a national brand for resale and then determines whether to introduce a store brand, how to price the store brand, and what quantities of the product(s) to order. We show that when the national brand’s cost per unit quality (CPUQ) is larger than the store brand’s CPUQ, then the retailer seeks to introduce the store brand (SB) and the national brand (NB) manufacturer/supplier is unable to deter him from doing so. We find that the efficiency loss in the decentralized supply chain becomes smaller when a store brand is introduced. Recognizing the inadequacy of standard contracts in coordinating this supply chain, we propose a simple minimum order quantity contract that can coordinate this supply chain.     

Consignment contracts with retail competition

Consignment contracts have been widely employed in many industries. Under such contracts, items are sold at a retailer’s but the supplier retains the full ownership of the inventory until purchased by consumers; the supplier collects payment from the retailer based on actual units sold. We investigate how competition among retailers influences the supply chain decisions and profits under different consignment arrangements, namely a consignment price contract and a consignment contract with revenue share. First, we investigate how these two consignment contracts and a price only contract compare from the perspective of each supply chain partner. We find that the retailers benefit more from a consignment price contract than from a consignment contract with revenue share or a price only contract, regardless of the level of retailer differentiation. The supplier’s most beneficial contact, however, critically depends upon the level of retailer differentiation: a consignment contract with revenue share is preferable for the supplier if retailer differentiation is strong; otherwise a consignment price contract is preferable. Second, we study how retailer differentiation affects the profits of all supply chain partners. We find that less retailer differentiation improves the supplier’s profit for both types of consignment contract. Moreover, less retailer differentiation improves profits of the retailers in a consignment price contract, but not necessarily in a consignment contract with revenue share.     

Random yield supply chain with a yield dependent secondary market

This paper considers a simple supply chain with one supplier and one retailer where the supplier’s production is subject to random yield and the retailer faces uncertain demand. There exists a secondary market for acquiring or disposing products by the supplier. We study both the centralized and decentralized systems. In the decentralized system, a no risk sharing contract and a risk sharing minimum commitment contract are analyzed. The supply chain with the risk sharing contract is further analyzed with a constant secondary market price and a yield dependent secondary market price. We present both the supplier’s and the retailer’s optimal strategies and provide insights for managers when making decisions under random yield risk and demand uncertainty. We find that the secondary market generally has a positive impact on supply chain performance and the actual effect of random yield risk on the supply chain performance depends on cost parameters and supply chain contract settings. Under certain conditions, reducing yield randomness may weaken the double marginalization effect and improve the chain performance. From the numerical study, we also show that there exists an optimal commitment level for the supply chain.     

Optimal promotion planning—depth and frequency—for a two-stage supply chain under Markov switching demand

In considering the retailer–supplier supply chain, this paper analyzes how a retailer reasonably decides both the depth and frequency of the price discount promotion including or excluding a supplier’s inventory decision. Assuming that the promotion frequency used by the retailer is probabilistic, we model a promotion-inventory decision under an AR(1) demand with a Markov switching promotion regime. After obtaining the optimal promotion plan, our analysis also considers the behavior of the optimal promotion decision; the retailer’s price format selection, either an Every-Day-Low-Price policy (EDLP) or a Promotion policy (HiLo); and the impact of information sharing of promotion status on the system’s performance. Our results suggest that a retailer tends to overpromote if inventory cost is excluded in its promotion decision, that increasing the market share is a preferable action for both the retailer and the supplier, that total margin and price-elasticity play an important role in selecting the price format, and that the profitability for a supplier of sharing promotion information depends on the transition probabilities of the Markov switching regime.     

Contracting with asymmetric demand information in supply chains

We solve a buyback contract design problem for a supplier who is working with a retailer who possesses private information about the demand distribution. We model the retailer’s private information as a space of either discrete or continuous demand states so that only the retailer knows its demand state and the demand for the product is stochastically increasing in the state. We focus on contracts that are viable in practice, where the buyback price being strictly less than the wholesale price, which is itself strictly less than the retail price. We derive the optimal (for the supplier) buyback contract that allows for arbitrary allocation of profits to the retailer (subject to the retailer’s reservation profit requirements) and show that in the limit this contract leads to the first-best solution with the supplier keeping the entire channel’s profit (after the retailer’s reservation profit).     

Preferences for contractual forms in supply chains

The supply chain contracting literature has focused on incentive contracts designed to align supply chain members’ individual interests. A key finding of this literature is that members’ preferences for contractual forms are often at odds: the upstream supplier prefers relatively complex contracts that can coordinate the supply chain; however, the downstream retailer prefers a wholesale price-only contract because it leaves more surplus (than does a coordinating contract), which the retailer can capture. This paper addresses the following question: Under what circumstances do suppliers and retailers prefer the same contractual form? We study supply chain members’ preferences for contractual forms under three different competitive settings in which multiple supply chains compete to sell substitutable products in the same market. Our analysis suggests that both upstream and downstream sides of the supply chain may prefer the same “quantity discount” contract, which would eliminate the conflicts of interest that otherwise typify contracting situations. More interesting still is that both sides may also prefer the wholesale price-only contract; this finding provides a theoretical explanation for why that inefficient (but simple) contract is widely adopted in supply chain transactions.     

Bundle pricing of inventories with stochastic demand

We consider a retailer selling a fixed inventory of two perishable products over a finite horizon. Assuming Poisson arrivals and a bivariate reservation price distribution, we determine the optimal product and bundle prices that maximize the expected revenue. Our results indicate that the performances of mixed bundling, pure bundling and unbundled sales strategies heavily depend on the parameters of the demand process and the initial inventory levels. Bundling appears to be most effective with negatively correlated reservation prices and high starting inventory levels. When the starting inventory levels are equal and in excess of average demand, most of the benefits of bundling can be achieved through pure bundling. However, the mixed bundling strategy dominates the other two when the starting inventory levels are not equal. We also observe that an incorrect modeling of the reservation prices may lead to significant losses. The model is extended to allow for price changes during the selling horizon. It is shown that offering price bundles mid-season may be more effective than changing individual product prices.     

Joint logistics and financial services by a 3PL firm

Integrated logistics and financial services have been practiced by third party logistics (3PL) firms for years; however, the literature has been silent on the value of 3PL firms as credit providers in budget-constrained supply chains. This paper investigates an extended supply chain model with a supplier, a budget-constrained retailer, a bank, and a 3PL firm, in which the retailer has insufficient initial budget and may borrow or obtain trade credit from either a bank (traditional role) or a 3PL firm (control role). Our analysis indicates that the control role model yields higher profits not only for the 3PL firm but also for the supplier, the retailer, and the entire supply chain. In comparison with a supplier credit model where the supplier provides the trade credit, the control role model yields a better performance for the supply chain as long as the 3PL firm’s marginal profit is greater than that of the supplier. We further demonstrate that, for all players, both the control role and supplier credit models can outperform the classic newsvendor model without budget constraint.     

Competitive strategies and market segmentation for suppliers with substitutable products

This research studies the competition between two coexisting suppliers in a two-echelon supply chain. The suppliers have different inventory cost structures (holding cost and setup cost). Each supplier offers one type of the two substitutable products to multiple buyers. Buyers’ preferences between the substitutable products differ. Each buyer has a particular order profile (order frequency and quantity). A buyer chooses between the suppliers based on the prices offered by both suppliers and his/her own preference. A Hotelling-type model is used to describe buyers’ preferences for the products. We are able to describe the conditions for buyers to switch between the suppliers, and therefore spot the buyer groups that may or may not switch when the suppliers compete. Pricing strategies for different buyer groups are suggested to the competitive suppliers accordingly. Furthermore, equilibrium prices, market segments, and overall profits for the suppliers are revealed based on Game Theory. An algorithm is also proposed to forecast buyers’ reactions to suppliers’ pricing strategies given the buyers’ order profiles and preferences between the substitutable products.     

Coordination mechanism for the supply chain with leadtime consideration and price-dependent demand

We study a coordination contract for a supplier–retailer channel producing and selling a fashionable product exhibiting a stochastic price-dependent demand. The product’s selling season is short, and the supply chain faces great demand uncertainty. We consider a scenario where the supplier reserves production capacity for the retailer in advance, and permits the retailer to place an order not exceeding the reserved capacity after a demand information update during a leadtime. We formulate a two-stage optimization problem in which the supplier decides the amount of capacity reservation in the first stage, and the retailer determines the order quantity and the retail price after observing the demand information in the second stage. We propose a three-parameter risk and profit sharing contract that coordinates the supply chain. The proposed contract permits any agreed-upon division of the supply-chain profit between the channel members.     

Consignment contracting: Who should control inventory in the supply chain?

Consignment is a popular form of business arrangement where supplier retains ownership of the inventory and gets paid from the retailer based on actual units sold. The popularity of such an arrangement has come with some continued debates on who should control the supply chain inventory, the supplier or retailer. This paper aims at shedding light on these debated issues. We consider a single period supply chain model where a supplier contracts with a retailer. Market demand for the product is price-sensitive and uncertain. The supplier decides his consignment price charged to the retailer for each unit sold, and the retailer then chooses her retail price for selling the product. We study and compare two different consignment arrangements: The first allows the retailer to choose the supply chain inventory, together with her retail price, and is labeled as a Retailer Managed Consignment Inventory (RMCI) program; and the second calls for the supplier to decide the inventory, together with his consignment price, and is labeled as a Vendor Managed Consignment Inventory (VMCI) program. We show that with an RMCI program, the supply chain loses at least 26.4% of its first-best (expected) profit, while with VMCI, it loses just or no more than 26.4% of the first-best profit. Second, we demonstrate that both programs lead to an equal split of the corresponding channel profit between the supplier and the retailer. These results indicate that it is beneficial both to the supplier and to the retailer when delegating the inventory decision to the supplier rather than to the retailer in the channel.     

Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains

Some manufacturers sponsor “free” retailer gift cards to be given to consumers who purchase their products. These gift cards are paid for by the manufacturer and are redeemable on all products at the retailer. We develop a model of such a supply chain. We analyze cases in which the gift cards’ redemption rate is constant or increasing in gift card value. The results indicate that in addition to the redemption rate and consumers’ valuation for gift card dollars, the profitability of manufacturer-sponsored gift cards depends on the average gross margin of the retailer and the type of purchases consumers make with gift cards. Furthermore, we show that under certain conditions, free gift cards will increase the expected profits of the retailer and manufacturer as well as decrease the retail price of the product. These conditions include a retailer with large average gross margin and consumers using gift cards to purchase products they would not buy with cash otherwise. Furthermore, all consumers, including those who do not redeem the gift card, are more likely to benefit from a reduced retail price when their probability of redeeming the gift card after purchase is equal to their estimated redemption probability at purchase time. We show the conditions under which gift cards are more profitable than cash mail-in rebates. We develop an incentive scheme to improve the performance of supply chains with gift cards.     

Strategic wholesale pricing in a supply chain with a potential entrant

This paper develops an adverse selection model for a two-stage supply chain with one supplier, one retailer, and a potential outside entrant supplier who makes a partially substitutable product. The work is different from most research on entry deterrence that only considers a single-stage model. Our main interest is to investigate how the incumbent supplier can strategically maximize her profit by a wholesale pricing policy when facing the potential entrant. We focus on a model where the entrant supplier will sell her product through the same incumbent retailer. We derive the optimal decisions for each player and study the comparative statics of the equilibrium. To investigate how the supply chain structure may affect the deterrence strategy of the incumbent supplier, we also consider three alternative models with different channel structures, when both suppliers sell their products directly, when the entrant has another independent retailer, and when the entrant sells her product directly. Through the comparison, we find that the existence of the common downstream retailer often enhances the deterring motivation of the incumbent supplier.     

Marketing-driven channel coordination with revenue-sharing contracts under price promotion to end-customers

This paper explores the equilibrium behavior of a basic supplier-retailer distribution channel with and without revenue-sharing contracts under price promotion to end-customers. Three types of promotional demand patterns characterized by different features of dynamic price sensitivity are considered to rationalize price promotional effects on end-customer demands. Under such a retail price promotion scheme, this work develops a basic model to investigate decentralized channel members’ equilibrium decisions in pricing and logistics operations using a two-stage Stackelberg game approach. Extending from the basic model, this work further derives the equilibrium solutions of the dyadic members under channel coordination with revenue-sharing contracts. Analytical results show that under certain conditions both the supplier and retailer can gain more profits through revenue-sharing contracts by means of appropriate promotional pricing strategies. Moreover, the supplier should provide additional economic incentives to the retailer. Furthermore, a counter-profit revenue-sharing chain effect is found in the illustrative examples. Such a phenomenon infers that the more the retailer requests to share from a unit of sale the more it may lose under the revenue-sharing supply chain coordination scheme.     

Revenue management for a supply chain with two streams of customers

In this paper, we consider revenue management for a service supply chain with one supplier and one retailer. The supplier has a limited capacity of a perishable product and both the supplier and the retailer face customers. Each customer may choose to buy a product from either the supplier or the retailer by considering prices and the cost associated with switching. For the centralized model, the supplier determines the selling prices for both herself and the retailer, and the retailer simply collects a commission fee for each product sold. We derive monotone properties for the revenue functions and pricing strategies. Further, we show that the commission fee increases the retailer’s price while decreasing the supplier’s and leads to efficiency loss of the chain. For the decentralized decision-making model, the supplier and the retailer compete in price over time. Two models are considered. In the first, the retailer buys products from the supplier before the selling season and in the second the retailer shares products with the supplier in retailing. For both models, we discuss the existence of the equilibrium and characterize the optimal decisions. Numerical results are presented to illustrate properties of the models and to compare the supply chain performance between the centralized and the decentralized models.     

Channel coordination using product returns for a supply chain with stochastic salvage capacity

We examine returns policy in a Newsboy framework. Unlike the prior literature, however, we assume that both supplier and retailer have limited and stochastic salvage capacities. We first analyze the case of integrated supply chain in which the agents’ decisions are fully coordinated for the joint profits. The result prescribes a partial returns policy, in which the retailer returns a part of the leftovers to the supplier and liquidates the remainder through its clearance sale. In a decentralized system, the supplier should motivate the retailer to duplicate the outcome of the integrated system in choosing order and returns quantities. We propose three coordination contracts, of which each uses two benefit transfer schemes as an incentive to the retailer, instead of using a single benefit scheme as in the prior literature. All three effectively coordinate the supply chain. The supplier, as a Stakelberg leader, chooses the most profitable one since each contract yields the different shares of the agents’ profits.     

公平偏好下基于批发价契约的供应链 协调研究

文中基于Nash讨价还价博弈思想建立公平偏好框架,构建公平偏好效用体系,以此为基础对采用批发价契约的报童模型展开行为研究,采用数理模型和数值分析方法分析了零售商和供应商的公平偏好行为对零售商和供应链系统最优订货量的影响,即零售商和供应商同时关注公平时,零售商和供应链系统的最优订货量趋于保守;并发现零售商和供应链系统的最优订货量随零售商的公平偏好程度增加而递减,但随着供应商公平偏好程度增加而递增,且供应链系统最优订货量变化趋势比零售商明显．然后,在此基础上分析比较得到,无论供应商和零售商是否偏好公平,批发价契约都不能实现供应链协调．最后,对批发价、零售价、供应商生产成本、零售商缺货成本和供应商缺货成本进行敏感度分析．     

Heuristics for sourcing from multiple suppliers with alternative quantity discounts

In this paper, we analyze the impact of supplier pricing schemes and supplier capacity limitations on the optimal sourcing policy for a single firm. We consider the situation where the total quantity to be procured for a single period is known by the firm and communicated to the supplier set. In response to this communication, each supplier quotes a price and a capacity limit in terms of a maximum quantity that can be supplied to the buyer. Based on this information, the buyer makes a quantity allocation decision among the suppliers and corresponding to this decision is the choice of a subset of suppliers who will receive an order. Based on industry observations, a variety of supplier pricing schemes from the constituent group of suppliers are analyzed, including linear discounts, incremental units discounts, and all units discounts. Given the complexity of the optimization problem for certain types of pricing schemes, heuristic solution methodologies are developed to identify a quantity allocation decision for the firm. Through an extensive computational comparison, we find that these heuristics generate near-optimal solutions very quickly. Data from a major office products retailer is used to illustrate the resulting sourcing strategies given different pricing schemes and capacity limitations of suppliers in this industry. We find for the case of capacity constrained suppliers, the optimal quantity allocations for two complex pricing schemes (linear discount, and incremental units discount) are such that at most one selected supplier will receive an order quantity that is less than its capacity.