价格竞争下风险规避对闭环供应链决策的影响研究

基于零售商销售价格与回收价格竞争情形,构建了一个可持续的闭环供应链.考虑决策者风险规避行为,研究了闭环供应链成员的定价决策问题.利用博弈论,在风险中性与风险规避特性下分别探讨了批发价格,零售价格和回收价格的最优决策,并建立了它们的表达式.研究结论表明,仅当零售商具有风险规避时,制造商决策不受零售商的影响,而仅当制造商具有风险规避时,零售商决策会受制造商的影响.同时,当二者都具有风险规避特性时,他们之间的决策会相互影响.

Research on the Impact of Risk-aversion on Decision-making of Closed-loop Supply Chain under Price Competition

A sustainable closed-loop supply chain is constructed based on the competition between retailer’s selling price and recycling price.Considering the risk-averse behavior of decision-makers,this paper studies the pricing decision-making problem of closed-loop supply chain members.Using game theory,under the risk neutrality and risk aversion characteristics,the optimal decisions of wholesale price,retail price and recovery price were discussed respectively,and their expressions were established.The study concluded that manufacturer decisions are not affected by retailers only when retailers have risk aversion,and retailer decisions are influenced by manufacturers only when manufacturers have risk aversion.At the same time,when both have risk aversion characteristics,the decisions between them will affect each other.