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一种考虑广告费对需求影响的供应商管理库存集成模型
引用本文:徐克安,陈晓剑.一种考虑广告费对需求影响的供应商管理库存集成模型[J].运筹与管理,2007,16(6):21-25,32.
作者姓名:徐克安  陈晓剑
作者单位:中国科学技术大学管理学院,安徽合肥,230026
摘    要:降低供应链中处于不同阶段的物料(原材料、在制品以及成品)的库存水平已经成为供应链管理的研究焦点之一。其中供应商管理的库存VMI(vendor-managed-inventory)策略不论在理论上还是在不同企业的实践中都到了广泛的关注。本文首先给出了一个考虑一个供应商和多个不同的订货商,订货商有共同的订货补充期,并且考虑广告费对需求影响的VMI集成模型;其次,给出了模型的相应算法;最后,给出了算例加以说明。

关 键 词:供应链管理  订货批量  供应商管理的库存  广告
文章编号:1007-3221(2007)06-0021-05
收稿时间:2007-05-17
修稿时间:2007年5月17日

An Integrated Vendor-managed-inventory Model Considering the Impact of Advertisement
XU Ke-an,CHEN Xiao-jian.An Integrated Vendor-managed-inventory Model Considering the Impact of Advertisement[J].Operations Research and Management Science,2007,16(6):21-25,32.
Authors:XU Ke-an  CHEN Xiao-jian
Abstract:Reducing inventory levels of raw materials,work-in-process,and finished items simultaneously in different stages has become the major focus in supply chain management research.In recent years,there has been a growing trend in both research work and practical applications of VMI(vendor-managed-inventory) policy for various industries.In this paper,firstly on the impact of advertisement an integrated inventory model is proposed for a single vendor and multiple different buyers and common cycle time in all buyers.Secondly we give the corresponding algorithm of the model.Lastly a numerical example is provided to illustrate the theory of the problem.
Keywords:supply chain management  lot-sizing  VMI  advertising
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