社会化媒体对品牌偏好的影响研究:基于顾客感知价值的视角

本文结合社会化媒体购物新模式的特征,依据消费者需求和行为影响理论,重构了顾客感知价值维度。在上述基础上,提出社会化媒体对品牌偏好的影响理论模型,并利用层级回归方法,对新网络购物环境下的顾客感知价值和品牌偏好间的关系进行了实证研究。研究结果表明,顾客感知社交价值、质量价值、服务价值、形象价值和利他价值正向影响品牌偏好的形成,而经济价值对品牌偏好的影响并不显著;社会化媒体信息质量在不同的感知价值与品牌偏好之间起着不同程度的调节作用。最后,结合相关结论提出了相应的营销管理建议。     

基于社会福利最大化的油气资源税费研究

合理的油气资源税费能够引导企业优化开发决策,平衡当代与后代利益关系,实现跨期资源有效配置。从跨期油气资源最优分配的角度,通过最优控制理论构建寡头垄断市场中社会福利最大化和企业利润最大化目标下的油气资源开发决策模型,并以社会福利最大化目标下的资源开发决策为基准,研究从价、从量、储量三种不同形式的油气资源税费对资源开发决策的调节作用,研究发现:(1)征收从价税费,最优的从价税率为26.4%,政府既可以保障社会最优,还可以获得较多的税费收入;(2)征收从量税费,从量税率为1.77元/吨,政府可以保证社会福利最大化,但相比从价税费政府的税费收入较少;(3)征收储量税费,社会福利最大化下的储量税费为-0.13元/吨,也就是政府需向企业进行补贴才可以保证社会最优,会形成一定的财政压力。     

背包客身份认同对主观幸福感的影响

已有研究表明,在“日常生活世界”形成的群体身份认同能提升人们的主观幸福感。作为对当前社会快速变化的一种回应,背包旅行能提供展露自我的“自由空间”,建构独特的背包客身份认同。为探明背包客在“旅游世界”建构的身份认同是否显著提升其主观幸福感这一问题,基于社会认同理论和自我决定理论,将自尊作为中介变量,检验了背包客身份认同与主观幸福感之间的关系。通过问卷调查（n=400）收集数据,运用结构方程模型偏最小二乘法（PLS-SEM）进行统计分析。发现：（1）背包客身份认同的自我归类维度、群体自我价值维度对主观幸福感有显著正向影响;（2）群体自我评价维度、群体自我价值维度对自尊具有显著正向影响;（3）自尊对主观幸福感也有显著正向影响,且自尊在群体自我价值影响主观幸福感的过程中起部分中介作用。所得结果丰富了旅游者幸福感与背包客身份认同的理论研究。     

Passenger management strategy and evacuation in subway station under Covid-19

Under the background of Covid-19 sweeping the world, safe and reasonable passenger flow management strategy in subway stations is an effective means to prevent the spread of virus. Based on the social force model and the minimum cost model, the movement and path selection behavior of passengers in the subway station are modeled, and a strategy for passenger flow management to maintain a safe social distance is put forward. Take Qingdao Jinggangshan Road subway station of China as the simulation scene, the validity of the simulation model is verified by comparing the measured value and simulation value of the time required for passengers from getting off the train to the ticket gate. Simulation results indicate that controlling the time interval between incoming passengers at the entrance can effectively control the social distance between passengers and reduce the risk of epidemic infection. By comparing the evacuation process of passengers under different initial densities, it is found that the greater the initial density of passengers is, the longer the passengers are at risk social distance. In the process of passenger emergency evacuation, the stairs/escalators and ticket gates are bottleneck areas with high concentration of passenger density, which should be strictly disinfected many times on the basis of strictly checking the health code of incoming passengers and controlling the arrival time interval. The simulation results of this paper verify the harmfulness of passenger emergency evacuation without protective measures, and provide theoretical support for the operation and management of subway station under the epidemic situation.     

How people make friends in social networking sites—A microscopic perspective

We study the detailed growth of a social networking site with full temporal information by examining the creation process of each friendship relation that can collectively lead to the macroscopic properties of the network. We first study the reciprocal behavior of users, and find that link requests are quickly responded to and that the distribution of reciprocation intervals decays in an exponential form. The degrees of inviters/accepters are slightly negatively correlative with reciprocation time. In addition, the temporal feature of the online community shows that the distributions of intervals of user behaviors, such as sending or accepting link requests, follow a power law with a universal exponent, and peaks emerge for intervals of an integral day. We finally study the preferential selection and linking phenomena of the social networking site and find that, for the former, a linear preference holds for preferential sending and reception, and for the latter, a linear preference also holds for preferential acceptance, creation, and attachment. Based on the linearly preferential linking, we put forward an analyzable network model which can reproduce the degree distribution of the network. The research framework presented in the paper could provide a potential insight into how the micro-motives of users lead to the global structure of online social networks.     

Social structure of Facebook networks

We study the social structure of Facebook “friendship” networks at one hundred American colleges and universities at a single point in time, and we examine the roles of user attributes–gender, class year, major, high school, and residence–at these institutions. We investigate the influence of common attributes at the dyad level in terms of assortativity coefficients and regression models. We then examine larger-scale groupings by detecting communities algorithmically and comparing them to network partitions based on user characteristics. We thereby examine the relative importance of different characteristics at different institutions, finding for example that common high school is more important to the social organization of large institutions and that the importance of common major varies significantly between institutions. Our calculations illustrate how microscopic and macroscopic perspectives give complementary insights on the social organization at universities and suggest future studies to investigate such phenomena further.     

社会和谐系数的构建与评价

基于城乡恩格尔系数、基尼系数、社会保障水平系数与城乡人口比,定义城镇、农村与合成的社会和谐系数.此定义考虑了中国的城乡二元结构的特殊国情,能够从经济学的层面较为精确地定量描述国家或地区的社会和谐状态,可用于横向和纵向比较.     

基于Geo/Geo/1(E,SV)排队系统的均衡止步策略

基于单重休假Geo/Geo/1排队系统,研究顾客的均衡止步策略,首次将休假服务机制引入到离散时间排队经济学模型中. 顾客基于“收入--支出”结构,自主决定去留. 利用拟生灭过程理论,运用差分方程求解技巧,对系统进行了稳态分析,得到了顾客的平均逗留时间;进而构造适当的函数,给出了寻找均衡止步策略的具体方法并证明之;而后分析了在均衡策略下, 系统的稳态行为和社会收益;最后通过数值实验讨论了系统参数对均衡行为的影响.     

Modeling complex systems macroscopically: Case/agent-based modeling,synergetics, and the continuity equation

Recently, the continuity equation (also known as the advection equation) has been used to study stability properties of dynamical systems, where a linear transfer operator approach was used to examine the stability of a nonlinear equation both in continuous and discrete time (Vaidya and Mehta, IEEE Trans Autom Control 2008, 53, 307–323; Rajaram et al., J Math Anal Appl 2010, 368, 144–156). Our study, which conducts a series of simulations on residential patterns, demonstrates that this usage of the continuity equation can advance Haken's synergetic approach to modeling certain types of complex, self-organizing social systems macroscopically. The key to this advancement comes from employing a case-based approach that (1) treats complex systems as a set of cases and (2) treats cases as dynamical vsystems which, at the microscopic level, can be conceptualized as k dimensional row vectors; and, at the macroscopic level, as vectors with magnitude and direction, which can be modeled as population densities. Our case-based employment of the continuity equation has four benefits for agent-based and case-based modeling and, more broadly, the social scientific study of complex systems where transport or spatial mobility issues are of interest: it (1) links microscopic (agent-based) and macroscopic (structural) modeling; (2) transforms the dynamics of highly nonlinear vector fields into the linear motion of densities; (3) allows predictions to be made about future states of a complex system; and (4) mathematically formalizes the structural dynamics of these types of complex social systems.     

Sociology and Social Theory in Agent Based Social Simulation: A Symposium

A lengthy and intensive debate about the role of sociology in agent based social simulation dominated the email list simsoc@jiscmail.ac.uk during the autumn of 2000. The debate turned on the importance of models being devised to capture the properties of whole social systems and whether those properties should determine agent behaviour or, conversely, whether the properties of social systems should emerge from the behaviour and interaction of the agents and, if so, how that emergence should be represented. The positions of four of the main protagonists concerned specifically with the modelling issues are reprised and extended in this symposium.