信息不对称条件下竞价排名机制的信息匹配效率研究

本文聚焦消费者依赖搜索引擎平台的关键词检索实施购买商品行为的现象,尝试将消费者购买策略引入搜索平台竞价排名机制,构造内嵌搜索引擎平台、销售商、消费者三方主体的博弈模型,考察在互联网信息不对称条件下,竞价排名机制的信息匹配效率,阐释产品质量信号改善竞价排名机制信息匹配效率的理论机理。研究发现,在信息不对称及无产品质量信号机制的条件下,竞价排名均衡结果完全不能匹配消费者的购买策略,致使消费者福利因销售商逆向选择而遭受双重损失;植入产品质量信号后,搜索引擎平台能够通过识别销售商自带的产品质量信号,提高竞价排名机制的均衡结果与消费者购买策略的匹配度,进而部分地改善竞价排名机制的信息匹配效率。     

网络团购环境下基于电子中介的商品交易优化模型

在网络团购环境下,如何考虑顾客、商家和电子中介三方主体的利益并实现商品交易最优化,这是一个值得关注的研究问题。本文针对基于电子中介的网络团购商品交易问题,依据商家与电子中介事先商定的团购商品的交易数量区间、交易数量折扣以及顾客和商家分别提交的商品的报价和保留价,在考虑顾客、商家和电子中介三方利益最大化的前提下,构建了多目标商品交易优化模型;进一步地,将多目标优化模型转化为单目标优化模型,并给出了求解优化模型的遗传算法。最后,通过一个算例说明了本文构建的模型及其求解算法的可行性和有效性。     

信息披露制度、公司风险投资(CVC)信息披露与公司价值

信息披露制度对信息披露水平的影响及其经济效果一直是学术研究的热点。在交易所信息披露制度文件基础上,本文构建了可靠的CVC信息披露水平指数。研究发现信息披露制度的出台有效地提高了CVC信息披露水平。利用信息披露制度出台这一准自然实验,采用双重差分法发现CVC信息披露水平的提高增加了上市公司价值,进一步研究发现不确定性和市场竞争程度会对二者关系产生调节作用。该研究结果说明信息披露制度具有积极的政策效用,也为CVC信息披露制度的出台提供了经验证据。     

信息技术投入对市场均衡的影响及厂商策略分析

主要利用Hotelling模型分析厂商采取信息技术降低生产成本时对于市场均衡的影响,证明了信息技术投入多、具有信息技术优势的厂商的厂商与信息技术投入少、信息技术劣势的厂商相比,前者拥有更低的成本与价格,以及更高的市场份额与利润.并且随着信息技术对于降低成本的贡献率的不断增大,信息技术优势厂商所获得的利润也不断增多.回答了当存在信息技术水平不同时,厂商相应的策略选择问题.     

More on spatial oligopoly as a noncooperative game

This paper presents and solves another case of a problem posed byBeckmann [1973]. It considers a duopoly game of c.i.f. pricers selling to a population distributed on an interval. While Beckmann assumed equal transportation costs to sellers and consumers, we assume prohibitive ones to consumers. We also arrive at a mixed strategy solution, one that is somewhat more complicated. A brief extension ton-players oligopoly is carried out at the end.     

考虑无缺陷退货的在线商品信息发布策略

消费者网络购物面临的不确定性往往导致非质量原因的退货。合理发布产品信息,并提供退货保障,是网络零售商促进消费者购买和提高利润的有效策略。基于消费者效用理论和博弈论,构建了产品信息影响消费者购买和退货模型,研究了零售商在垄断和竞争情形下的产品信息发布决策问题,发现垄断性零售商的最优信息发布策略和竞争性零售商在发布产品信息量和信息内容方面的均衡策略均取决于产品价值和退货成本特征,提出了不同市场结构下基于产品特征的在线商品信息发布策略。     

Pricing and market segmentation using opaque selling mechanisms

In opaque selling certain characteristics of the product or service are hidden from the consumer until after purchase, transforming a differentiated good into somewhat of a commodity. Opaque selling has become popular in service pricing as it allows firms to sell their differentiated products at higher prices to regular brand loyal customers while simultaneously selling to non-loyal customers at discounted prices. We develop a stylized model of consumer choice that illustrates the role of opaque selling in market segmentation. We model a firm selling a product via three selling channels: a regular full information channel, an opaque posted price channel and an opaque bidding channel where consumers specify the price they are willing to pay. We illustrate the segmentation created by opaque selling as well as compare optimal revenues and prices for sellers using regular full information channels with those using opaque selling mechanisms in conjunction with regular channels. We also study the segmentation and policy changes induced by capacity constraints.     

Modeling Reputation Management System on Online C2C Market

This paper discusses the effectiveness of sharing information concerning the reputations of buyers and sellers making online transactions in a consumer-to-consumer (C2C) market. We developed a computer simulation model that describes online transactions with a reputation management system that shares information concerning the reputations of consumers. The model takes an agent-based approach in which agents' actions are based on the iterated prisoner's dilemma. No model exists to analyze C2C markets even though there are many case studies concerning the effectiveness of sharing reputation information among participants in a market. The simulation results revealed that a positive reputation system can be more effective than a negative reputation system for an online transaction, even though the negative one can work for a traditional transaction. The result should be an important consideration when designing practical reputation management systems for online transactions.     

Efficiency of purchasing and selling agents in markets with quality uncertainty: The case of illicit drug transactions

Since Akerlof’s theory of lemons, economists have viewed quality uncertainty as an informational advantage for sellers. Drawing on frontier techniques, we propose in this paper a simple method for measuring inefficiency of both sellers and buyers in markets for goods with different levels of quality. We apply a non-parametric robust double-frontier framework to the case of illicit substance markets, which suffer from imperfect information about drug quality for purchasers and to a lesser extent for sellers. We use unique data on cannabis and cocaine transactions collected in France that include information about price, quantity exchanged and purity. We find that transactional inefficiency does not really benefit either dealers or purchasers. Furthermore, information influences the performance of agents during market transactions.     

Competitive Multi-period Pricing for Perishable Products: A Robust Optimization Approach

We study a multi-period oligopolistic market for a single perishable product with fixed inventory. Our goal is to address the competitive aspect of the problem together with demand uncertainty using ideas from robust optimization and variational inequalities. The demand function for each seller has some associated uncertainty and we assume that the sellers would like to adopt a policy that is robust to adverse uncertain circumstances. We believe this is the first paper that uses robust optimization for dynamic pricing under competition. In particular, starting with a given fixed inventory, each seller competes over a multi-period time horizon in the market by setting prices and protection levels for each period at the beginning of the time horizon. Any unsold inventory at the end of the horizon is worthless. The sellers do not have the option of periodically reviewing and replenishing their inventory. We study non-cooperative Nash equilibrium policies for sellers under such a model. This kind of a setup can be used to model pricing of air fares, hotel reservations, bandwidth in communication networks, etc. In this paper we demonstrate our results through some numerical examples.     

Exploring the trade-off between immediate gratification and delayed network externalities in the consumption of information goods

Our motivation for this paper originates from recent advances in consumption and payment technologies available for mobile commerce. Ubiquitous computing is enabling consumers worldwide to reach digital content and services whenever and wherever they request it. This capability further fuels “impatience” in consumption of such information goods. We model such consumer behavior using a hyperbolic discounting approach. A subset of these products, especially software, also inherit delayed network externalities as part of their consumption characteristics. This builds a tension between decision to consume now or to expedite consumption. We build a stylized model to assess the impact of immediate gratification on the profit maximizing behavior of a monopolist firm which produces an information good with network externalities. We find that serving “impatient” consumers is always profitable for a monopolist. For lower levels of network externalities, the monopolist can increase first period and decrease second period prices in equilibrium. As network externalities effect increases, prices converge to the traditional market (with exponential discounters) levels.     

Mechanism design for land acquisition

We consider the issue of designing Bayesian incentive-compatible, efficient, individually rational and balanced mechanisms for Land Acquisition. This is a problem of great practical importance in developing countries. Several sellers, each with one unit of land, are located at the nodes of a graph. Two sellers are contiguous if they are connected by an edge in the graph. The buyer realizes a positive value only if he can purchase plots that constitute a path of given length. Our main result is that there is a robust set of priors for which successful mechanisms exist when there are at least two distinct feasible sets of contiguous sellers. The analysis also identifies the role of critical sellers who lie on all such feasible sets.     

成长性差异、信息披露与权益资本成本

本文研究成长性差异是否以及如何影响信息披露与权益资本成本之间的关系。实证结果表明成长性差异可以显著调节信息披露与权益资本成本之间的关系,利用分组回归分析法发现,高成长性上市公司信息披露水平越高,权益资本成本越低。进一步研究发现,在高成长性样本组中,非国有控股上市公司信息披露对权益资本成本的影响相对显著,而在低成长性样本组中,国有控股上市公司信息披露对权益资本成本的影响相对显著。在采用工具变量法和两阶段最小二乘法等(2SLS)进行一系列稳健性检验之后,上述结论仍然成立。本文的研究结论为上市公司和监管机构完善信息披露制度提供一定的启示。     

机构调研行为的示范效应研究——基于深证“互动易”平台的实验证据

基于深交所“互动易”平台的机构调研信息和投资者问答数据,以投资者关注为聚焦点,通过剖析机构调研行为-投资者关注-股票流动性的传导路径,检验中国股票市场机构调研行为的示范效应。结论表明,机构调研行为具有强烈的示范效应,能够通过引起其他投资者的关注,促进中短期股票流动性的提高,且机构调研行为越集中,这种示范效应越强。此外,对于信息披露质量较低和机构持股比例较低的公司,机构调研行为更容易引起投资者的关注,示范效应更强。研究结论验证了机构投资者的信息优势性和行为影响力,支持了投资者的信息解读能力,为机构投资者的市场引导作用提供解释依据。     

Optimal Utility with Some Additional Information

Abstract

A utility optimization problem for continuous time financial markets is examined in the presence of additional information. Three cases, including “side information known in advance,” “information disclosure at the market-known time,” and “information disclosure at the market-unknown time,” are discussed. The martingale representation theorems for each case are obtained by using stochastic filtering technique. In the case of logarithmic utility, the analytic forms of optimal solutions are obtained and the effect of these kinds of additional information to investor's strategies are revealed.     

信息披露质量影响公司风险承担:治理效应抑或声誉效应？

基于信息披露理论和公司治理理论,本文实证检验了信息披露质量对公司风险承担的影响。实证结果发现:较高的信息披露质量有助于提高公司风险承担水平,从而验证了信息披露的“治理效应”。进一步发现,管理层持股激励能够影响上市公司的信息披露行为,并提高公司风险承担水平,说明管理层持股能够加强信息披露质量与公司风险承担之间的正向关系,且这种影响关系在高管理层持股组中更显著。研究结论不仅丰富和拓展了信息披露和公司风险承担的相关研究,而且对管理层激励契约的设计和公司风险认知具有重要的启示作用和现实意义。     

Sending information to interactive receivers playing a generalized prisoners’ dilemma

Consider the problem of information disclosure for a planner who faces two agents interacting in a state-dependent multi-action prisoners’ dilemma. We find conditions under which the planner can make use of his superior information by disclosing some of it to the agents, and conditions under which such information leakage is not possible. Although the problem is entirely symmetric, the planner’s only way to reveal part of the information is based on creating asymmetries between the two agents by giving them different pieces of information. We also find conditions under which such partially informative equilibria are the planner’s best equilibria.     

考虑网络外部性的生鲜企业渠道选择策略研究

考虑到生鲜产品容易变质而且线上配送时间较长,并且线上销售可为消费者带来额外网络外部性,传统生鲜企业在电商冲击的背景下需要考虑是否入驻电商平台开拓线上业务。为解决此类企业所面临渠道选择问题,本文考虑一个传统生鲜企业和一个主导电商市场的电商平台,并通过构建理论模型研究企业最优生鲜产品定价和渠道选择策略。研究结果表明,若平台所收取年服务费较低,则企业应入驻平台;反之,企业不应入驻平台。此外,消费者网络外部性敏感程度对企业入驻平台行为具有正影响。在拓展模型,本文考虑分散式供应链情形下企业最优渠道选择,结果表明相较于集中式决策,分散式供应链情形下零售商更不愿意入驻平台。此外,本文通过设计收益共享契约以协调生鲜企业与电商平台,并发现通过契约协调,零售商更愿意入驻电商平台。     

Privacy and pricing personal information

The issues we address here are – How should a firm (e.g. Internet service provider (ISP)) that is capable of collecting personal information (browsing information, purchase history, etc.) about consumers, price its service, given that consumers vary in their valuation for privacy, and also vary in terms of the value of their personal information to a third party (firms that need consumer information)? Should the firm have a blanket policy of never collecting, or a policy of always collecting and revealing information? Surprisingly we find that in some cases the collector of information may be no worse off in the asymmetric information case than in the full information case. The paper provides a justification for the strategy of some firms such as ISP’s which never collect information and also for the strategy of other firms, like grocery stores that do. We also find that it is non-optimal for the firm to design contracts where the consumer can choose an intermediate level of privacy.     

Bargaining order and delays in multilateral bargaining with heterogeneous sellers

We consider a complete-information multilateral bargaining game in which a single buyer negotiates with two heterogeneous sellers selling perfect complementary units. While bilateral negotiations take place through a sequence of offers and counteroffers, the bargaining order is exogenously given. We solve for the conditions under which (a) the buyer prefers to negotiate with the lower-valuation seller first and (b) efficient (inefficient) outcomes emerge for the two bargaining orders. We find that the buyer prefers to negotiate with the lower-valuation seller first whenever the players are relatively impatient or the sellers are sufficiently heterogeneous. We show that there exists a unique efficient outcome when the buyer negotiates first with the lower-valuation seller and the sellers are sufficiently heterogeneous; however, significant delay in reaching agreements may arise when they are not. In case the buyer bargains with the higher-valuation seller first, an inefficient outcome is shown to exist even when players are extremely impatient.