A study on the effect of yield uncertainty in price-setting newsvendor models with additive-multiplicative demand

Random yield and uncertain demand usually both exist in many industries, such as the semiconductor industry. In this paper, the price-setting newsvendor model is studied which involves a single manufacturer and a single retailer with random yield and uncertain demand respectively. Under the condition of additive-multiplicative demand, we investigate the varying effects of random yield on the optimal price, order quantity, and expected profit in two situations with different cost structures. The first case is an in-house production case where the firm pays for the raw material quantity it has ordered, and the second one is a procurement case where the firm pays for the real product quantity it receives only. By using the theory of stochastic comparisons, we find that a less variable and a stochastically larger yield rate both lead to a lower optimal price and a higher expected profit for the in-house production case. Moreover, a less variable yield rate also results in a lower optimal price and a higher profit for the procurement case, but this is not true for a stochastically larger yield rate. Numerical examples illustrate that the effect of yield randomness on the optimal order quantity is not general.     

The effect of supply uncertainty in price-setting newsvendor models

We consider a price-setting newsvendor model in which a firm needs to make joint inventory and pricing decisions before the selling season. The supply process is uncertain such that the received quantity is the product of the order quantity and a random yield rate. Two cost structures are investigated, the in-house production case in which the firm pays for the input quantity and the procurement case in which the firm pays for the quantity received only. Our objective is to investigate the effect of yield randomness on optimal decisions and expected profit. By using the theory of stochastic comparisons, we find that under both cost structures, a less variable yield rate leads to a lower optimal price and a higher expected profit. Moreover, we show that in the in-house production case, a stochastically larger yield rate also results in a lower optimal price and a higher profit, but this is not true in the procurement case. Examples show that the effect of supply uncertainty on optimal order quantity is not universal.     

The implications of postponement on contract design and channel performance

We analyze a supply chain consisting of one manufacturer and one retailer under consignment sales with a revenue sharing contract. The manufacturer produces before, but charges price to sell the products through the retailer after the demand curve is revealed. The retailer deducts a fraction from the selling price for each unit sold and remits the balance to manufacturer. We refer to the capability whereby firms delay price decision and make sales in response to actual market condition as postponement. We find that, when market demand admits a multiplicative structure, the revenue share and allocation of channel profit between the firms when they have postponement capability are similar to when they do not have such capability. Postponement improves the profits of individual firms. Such an effect is more phenomenal in the centralized system than in decentralized system, and when the market demand is more sensitive to price changes. However, it causes the profit loss, defined as the percentage deviation of channel profit in the decentralized system relative to the centralized system, to worsen, and the gap widens with retailer’s sales cost. When the demand has an additive structure, while the roles of postponement on firms’ decisions differ slightly from those under the multiplicative structure, the structure of the strategic interactions between firms and relative channel performance are not significantly altered.     

Would a risk-averse newsvendor order less at a higher selling price?

We model a risk-averse newsvendor’s decision-making behavior with some commonly used classes of utility functions within the expected utility theory (EUT) framework. Under fairly general conditions of EUT, we show that a risk-averse newsvendor will order less than an arbitrarily small quantity as selling price gets larger if price is higher than a threshold value, i.e., the optimal order quantity decreases as the selling price increases.     

Retail price markup commitment in decentralized supply chains

We investigate the operational decisions and resulting profits for a supply chain facing price-dependent demand under a policy where there is an ex-ante commitment made on the retail price markup. We obtain closed-form solutions for this policy under the assumption of a multiplicative demand function and we analytically compare its performance with that of a traditional price-only policy. We compare these results to results obtained when demand follows a linear additive form. These formulations are shown to be qualitatively different as the manufacturer’s wholesale pricing decision is independent of the retail price markup commitment in the multiplicative case, but not when demand is linear additive. We demonstrate that the ex-ante commitment can lead to Pareto-improving solutions under linear additive demand, but not under the multiplicative demand function. We also consider the effect of pricing power in the supply chain by varying who determines the retail price markup.     

需求依赖价格下港口存货质押业务中质押率研究

港口与银行合作办理质押贷款业务,不仅能增加港口的存储收入和金融收入,同时也能吸引更多的客户,从而增加其主营业务收入。在银行统一授信港口情况下,本文分析了质押物品的需求依赖价格条件下,风险中性的港口质押贷款业务中的最优质押率计算方法。并分别分析了在乘积型和加型随机需求函数条件下,质押产品价格、企业违约概率和质押物品数量以及质押期限对最优质押率和港口最大期望收益的影响,并通过数值分析验证了所有结论。     

Game-theoretic analyses of decentralized assembly supply chains: Non-cooperative equilibria vs. coordination with cost-sharing contracts

This paper considers a multiple-supplier, single manufacturer assembly supply chain where the suppliers produce components of a short life-cycle product which is assembled by the manufacturer. In this single-period problem the suppliers determine their production quantities and the manufacturer chooses the retail price. We assume that the manufacturer faces a random price-dependent demand in either additive or multiplicative form. For each case, we analyze both simultaneous-move and leader–follower games to respectively determine the Nash and Stackelberg equilibria, and find the globally-optimal solution that maximizes the system-wide expected profit. Then, we introduce appropriate buy-back and lost-sales cost-sharing contracts to coordinate this assembly supply chain, so that when all the suppliers and the manufacturer adopt their equilibrium solutions, the system-wide expected profit is maximized.     

需求依赖销售努力库存系统的随机比较

研究需求依赖销售努力库存系统中需求不确定性对系统最优订货量、利润和销售努力的影响.对一般需求模型给出期望利润关于订货量和努力水平为联合凹的充分条件,证明期望利润函数的超模性质.对加乘需求模型证明系统最优利润和最优努力水平都可由一类与需求分布有关的广义TTT变换来表示.通过引入定义在不同支撑分布集合上一阶、二阶和三阶随机占优,得到广义TTT变换之差与二阶和三阶随机占优之间的关系式,建立了比较库存系统最优利润或努力水平的理论基础.在一阶和二阶随机占优意义下对加乘需求模型得到比较系统最优利润和努力水平的充分条件或充分必要条件.进一步,证明存在一类需求分布当系统关键比(或市场价格)足够大时系统最优利润和努力水平随需求可变性的增加而增加.最后给出几个数值例子验证了研究结果.     

Ordering policy and coordination of a supply chain with two-period demand uncertainty

We develop a two-period game model of a one-manufacturer and one-retailer supply chain to investigate the optimal decisions of the players, where stock-out and holding costs are incorporated into the model. The demand at each period is stochastic and price sharply drops in mid-life. We assume the retailer has a single order opportunity, and decides how much inventory to keep in the middle of selling season. We show that both the price-protection mid-life and end-of-life returns (PME) scheme and the only mid-life and end-of-life returns (ME) scheme may achieve channel coordination and access a ‘win-win’ situation under some conditions. The larger the lowest expected profit of the retailer, the lower the possibility of ‘win-win’ situation will be. Combined with the analysis of feasible regions for coordination policies, we find that PME scheme is not always better than ME scheme from the perspective of implementable mechanism. Finally, we find that adopting the dispose-down-to (DDT) policy can bring a larger improvement of the expected channel profit in the centralized setting, and it is interesting that by using DDT policy, double marginalization occurs only at Period 1, and however, does not plague the retailer in Period 2.     

Optimal procurement strategies for online spot markets

Spot markets have emerged for a broad range of commodities, and companies have started to use them in addition to their traditional, long-term procurement contracts (forward contracts). In comparison to forward contracts, spot markets offer products at essentially negligible lead time, but typically command a higher expected price for this added flexibility while also exhibiting substantial price uncertainty. In our research, we analyze the resulting procurement challenge and quantify the benefits of using spot markets from a supply chain perspective. We develop and solve mathematical models that determine the optimal order quantity to purchase via forward contracts and the optimal quantity to purchase via spot markets. We analyze the most general situation where commodities can be both bought and sold via a spot market and derive closed-form results for this case. We compare the obtained results to the reference scenario of pure contract sourcing and we include results for situations where the use of spot markets is restricted to either buying or selling only. Our approaches can be used by decision makers to determine optimal procurement strategies based on key parameters such as, demand and spot price volatilities, correlation between demand and spot prices, and risk aversion. The results of our analysis demonstrate that significant profit improvements can be achieved if a moderate fraction of the commodity demand is procured via spot markets. The results also show that companies who use spot markets can offer a higher expected service level, but that they might experience a higher variability in profits than companies who do not use spot markets. We illustrate our analytical results with numerical examples throughout the paper.     

零售商主导的模糊供应链博弈——考虑销售努力的情形

以包含一个制造商与一个零售商的两级供应链为研究对象,考虑零售商居于主导地位并付出销售努力时供应链各成员的决策。结合经济环境的不确定性,将市场需求函数和制造商的制造成本、零售商的经营成本视为模糊变量;运用斯塔克尔伯格模型刻画零售商和制造商之间的博弈过程,并引入期望值模型、机会约束模型来解决最优决策问题;通过一个数值算例证明了供应链博弈模型的有效性。研究表明,在均衡结果中,考虑到零售商所承担的销售努力成本,其总体期望值利润相比于制造商而言偏低,但单位产品边际利润较高。原因在于,零售商的主导地位使其不仅通过销售努力提高产品销量,提高了供应链的整体利润,同时也能够采用压低批发价格的方式,使自身在供应链中获取更多收益。     

Double optimal stopping times and dynamic pricing problem: description of the mathematical model

In many industries, managers face the problem of selling a given stock of items by a deadline. We investigate the problem of dynamically pricing such inventories when demand is price sensitive and stochastic and the firm’s objective is to maximize expected revenues. Examples that fit this framework include retailers selling fashion and seasonal goods and the travel and leisure industry, which markets space such as seats on airline flights, cabins on vacation cruises, hotels renting rooms before midnight and theaters selling seats before curtain time that become worthless if not sold by a specific time. Given a fixed number of seats, rooms, or coats, the objective for these industries is to maximize revenues in excess of salvage value. When demand is price sensitive and stochastic, pricing is an effective tool to maximize revenues. In this paper, we address the problem of deciding the optimal timing of a double price changes from a given initial price to given lower or higher prices. Under mild conditions, it is shown that it is optimal to decrease the initial price as soon as the time-to-go falls below a time threshold and increase the price if time-to-go is longer than adequate time threshold. These thresholds depend on the number of yet unsold items.      

An EOQ model with stock and price sensitive demand

Many business practices show that the presence of a larger quantity of goods displayed may attract more customers than that with a smaller quantity of goods. This phenomenon implies that the demand may have a positive correlative with stock level. Under such a circumstance, a firm should seriously consider its pricing and ordering strategy since the demand for their goods may be affected by their selling prices and inventory level. This paper aims to develop a continuous inventory model for finding the strategy for a firm that sells a seasonal item over a finite planning time. The purpose of this firm is to maximize its expected profit by determining the optimal ordering quantity and price setting/changing strategy. Some sufficient conditions are found for finding the optimal decision rules.     

基于电商平台的混合销售渠道对供应链决策的影响研究

考虑到电商平台对消费者强大的吸引力,本文建立了由供应商和平台商构成的基于电商平台混合销售的供应链模型。混合销售渠道包含直销和分销,其中平台商拥有电商平台,供应商通过电商平台进行直销,平台商分享一定的收益;而分销是指平台商从供应商处批发产品进行销售。分别建立了集中式和分散式决策模型,研究发现:随着消费者对分销渠道接受程度的提高,两种情形下直销渠道的零售价不变,分销渠道的零售价提高;分散式情形下的批发价、供应商和平台商的利润均提高;随着供应商分享收益比例的提高,两种渠道的零售价都降低,但批发价提高,供应商的利润提高,而平台商的利润下降,但供应链的总利润提高;研究得到了保证博弈双方都能从直销渠道中获利的收益分享比例范围。     

Fuzzy profit measures for a fuzzy economic order quantity model

Changing economic conditions make the selling price and demand quantity more and more uncertain in the market. The conventional inventory models determine the selling price and order quantity for a retailer’s maximal profit with exactly known parameters. This paper develops a solution method to derive the fuzzy profit of the inventory model when the demand quantity and unit cost are fuzzy numbers. Since the parameters contained in the inventory model are fuzzy, the profit value calculated from the model should be fuzzy as well. Based on the extension principle, the fuzzy inventory problem is transformed into a pair of two-level mathematical programs to derive the upper bound and lower bound of the fuzzy profit at possibility level α. According to the duality theorem of geometric programming, the pair of two-level mathematical programs is transformed into a pair of conventional geometric programs to solve. By enumerating different α values, the upper bound and lower bound of the fuzzy profit are collected to approximate the membership function. Since the profit of the inventory problem is expressed by the membership function rather than by a crisp value, more information is provided for making decisions.     

碳税政策下时变需求依赖库存与价格的供应链协调模型

研究由一个供应商和一个零售组成的二级供应链系统在碳税政策下的协调问题.对于市场需求率为时变函数且依赖于当前库存水平和销售价格的情形,建立分散式和集中式供应链决策模型.比较两种模型得出供应商和零售商合作能够提高供应链的整体利润但是也会产生更多的碳排放.分别利用批发价格契约和两部收费契约协调分散式决策模型得出供应链协调的条件.最后通过数值算例验证理论结果并分析碳税单价对供应链在两部收费契约下实现协调的影响.     

The stochastic EOQ model with random sales price

The article deals with a stochastic economic order quantity (EOQ) model over a finite time horizon where uniform demand over the replenishment period is price dependent. The selling price is assumed to be a random variable that follows a probability density function. As demand is probabilistic, stock out situation may occur. Based on the partial backlogging and lost sale cases during stock out period, the author develops the criterion for the optimal solution for the replenishment size such that the integrated expected profit is maximized. Moreover, the article suggests a new function regarding price dependent demand. Finally, numerical examples and its sensitivity analysis of key parameters are given to illustrate the proposed model.     

随机弹性需求下供应链销售价格与提前期联合决策及协调机制

研究了市场需求随机且对销售价格及提前期敏感的条件下,供应链如何制定最优的销售价格、提前期以及库存因子使得利润最大化。首先,分析了集中决策与分散决策供应链的最优决策,发现集中决策与分散决策模式下的提前期与库存因子是相同的,但分散决策下的销售价格更高、期望利润更低,且分散决策与集中决策供应链的利润之比随着需求对价格的敏感程度的增大而增大。然后建立了收入共享与成本分担的协调机制,并分析了其最优决策。研究发现,协调决策机制可以有效地压缩提前期,并能同时使供应链达到帕累托改进,但不能达到完美协调,而且还发现协调决策下制定的最优销售价格比分散决策要低。最后通过数值计算对三种供应链决策模式下的绩效进行了比较分析,结果表明供应链利润随着需求方差增大而减小,提前期压缩程度随着材料成本承担比例增大而增大。上述结论可以为企业制定销售价格与提前期决策以及企业间的协调提供有益的指导。     

考虑保质期的非即时易腐品最优订购与定价决策

针对有保质期约束的非即时易腐品,零售商可以在产品非腐败阶段和腐败阶段进行差异化定价来调整市场需求。即零售商可以调整产品非腐败阶段的定价策略,使得非即时易腐品在进入腐败阶段之前全部售出;或者在产品腐败阶段降低零售价格以刺激市场需求。因此,在需求依赖价格的假设下,本文研究了零售商关于有保质期约束的非即时易腐品的最优订购与定价决策。通过分析零售商单位时间利润函数的理论性质,得到了零售商的最优订购与定价策略。基于线性和指数型两种需求函数形式进行数值算例,可以发现针对保质期较长或者非腐败阶段较长的易腐品,零售商会延长订货周期来增加销售收入。特别是在指数型需求函数情境下,当市场需求与零售价格高度相关时,零售商更有意愿降价来刺激销量,从而使得易腐品在非腐败阶段内销售完毕。     

Joint pricing and procurement of substitutable products with random demands – A technical note

Single-period joint pricing and procurement of substitutable products entails one time procurement and pricing decisions for substitutable products that face price dependent stochastic demands. Recently, Karakul and Chan [Karakul, M., Chan, L., 2008. Analytical and managerial implications of integrating product substitutability in the joint pricing and procurement problem. European Journal of Operational Research 190, 179–204] considered this problem for two one-way substitutable products. Authors model the demands for each product in the well known additive form, where the mean demands are linear functions of the price of the high grade new product plus an additive stochastic noise term. By assuming that the noise term for the low grade existing product follows a general discrete distribution and the noise term for the high grade product follows a general continuous distribution, authors are able to show the unimodality of the expected profit function with respect to the procurement quantities and the price of the new product. In this paper, we extend this result to the case where the noise term in the demand of the low grade product follows a general continuous distribution as well.