A duopolistic model of dynamic competitive advertising

This paper proposes a differential game model of competitive advertising decisions for non-durable products by extending the Lanchester model and the Deal model of competitive advertising in the literature. The proposed model is compared empirically with the Lanchester model for model fitting and forecast accuracy. It is shown that the model is suitable for an actual market and out-performs the Lanchester model in forecast accuracy. The model provides a sensible modeling alternative to the Lanchester model for the study of dynamic competitive advertising decisions. Necessary and sufficient conditions for open-loop and closed-loop Nash equilibrium solutions to the model are discussed. A numerical algorithm for open-loop and closed-loop Nash strategies to the model is developed.     

A note on equilibria for two-tier supply chains with a single manufacturer and multiple retailers

A well-studied problem in the supply chain management literature considers a two-tier supply chain for a homogeneous product with a single manufacturer, multiple retailers and a general inverse demand function. The problem has been analyzed in the literature without a formal mathematical treatment of the existence/uniqueness of equilibria. Furthermore, the existence/uniqueness results derived for related models are not extendable to our model. The objective of this paper is to derive sufficient conditions for the existence/uniqueness of Stackelberg–Nash–Cournot equilibria for the two-tier problem.     

Cooperative advertising models in supply chain management: A review

This paper reviews articles on cooperative advertising, a topic which has gained substantial interest in the recent years. Thereby, we first briefly distinguish five different definitions of cooperative advertising which can be found in operations research literature. After that, we concentrate on vertical cooperative advertising, which is the most common object of investigation and is understood as a financial agreement where a manufacturer offers to pay a certain share of his retailer’s advertising expenditures. In total, we identified 58 scientific papers considering mathematical modeling of vertical cooperative advertising. These articles are then analyzed with regard to their general model setting (e.g., the underlying supply chain structure and design of the cooperative advertising program). After that, we explain the different demand and cost functions that are employed, whereupon we distinguish between static and dynamic models. The last dimension of our review is dedicated to the game-theoretic concepts which are mostly used to reflect different forms of distribution of power within the channel.     

Review of wavelet methods for the solution of reaction–diffusion problems in science and engineering

Wavelet method is a recently developed tool in applied mathematics. Investigation of various wavelet methods, for its capability of analyzing various dynamic phenomena through waves gained more and more attention in engineering research. Starting from ‘offering good solution to differential equations’ to capturing the nonlinearity in the data distribution, wavelets are used as appropriate tools at various places to provide good mathematical model for scientific phenomena, which are usually modeled through linear or nonlinear differential equations. Review shows that the wavelet method is efficient and powerful in solving wide class of linear and nonlinear reaction–diffusion equations. This review intends to provide the great utility of wavelets to science and engineering problems which owes its origin to 1919. Also, future scope and directions involved in developing wavelet algorithm for solving reaction–diffusion equations are addressed.     

Competitive Advertising Under Uncertainty: A Stochastic Differential Game Approach

We analyze optimal advertising spending in a duopolistic market where each firm's market share depends on its own and its competitor's advertising decisions, and is also subject to stochastic disturbances. We develop a differential game model of advertising in which the dynamic behavior is based on the Sethi stochastic advertising model and the Lanchester model of combat. Particularly important to note is the morphing of the sales decay term in the Sethi model into decay caused by competitive advertising and noncompetitive churn that acts to equalize market shares in the absence of advertising. We derive closed-loop Nash equilibria for symmetric as well as asymmetric competitors. For all cases, explicit solutions and comparative statics are presented.     

Feedback Competitive Advertising Strategies with a General Objective Function

We introduce a general objective function, which incorporates competitive situations, such as conservative, punitive, and predatory advertising. Linking together the particular situations into a two-parameter family of max–min problems, and using the Lanchester model to describe the dynamics of the market, a bilinear-quadratic differential game is obtained. For this game, we find saddle-point feedback time-invariant advertising strategies and show when these strategies are Nash equilibrium strategies. In an empirical application involving duopolistic competition in the cola market, we find evidence of a punitive motivation for the advertising strategies.     

Meta-heuristics for placing strategic safety stock in multi-echelon inventory with differentiated service times

Pioneered by Nobel laureate Harry Markowitz in the 1950s, the mean-variance (MV) formulation is a fundamental theory for risk management in finance. Over the past decades, there is a growing popularity of applying this ground breaking theory in analyzing stochastic supply chain management problems. Nowadays, there is no doubt that the mean-variance (MV) theory is a well-proven approach for conducting risk analysis in stochastic supply chain operational models. In view of the growing importance of MV approach in supply chain management, we review a selection of related papers in the literature that focus on MV analytical models. By classifying the literature into three major areas, namely, single-echelon problems, multi-echelon supply chain problems, and supply chain problems with information updating, we derive insights into the current state of knowledge in each area and identify some associated challenges with a discussion of some specific models. We also suggest future research directions on topics such as information asymmetry, supply networks, and boundedly rational agents, etc. In conclusion, this paper provides up-to-date information which helps both academicians and practitioners to better understand the development of MV models for supply chain risk analysis.     

广告媒介下互补产品市场扩散扰动模型研究

创新产品通过广告媒介来传递信息以提高市场需求,对产品的扩散起着一定的作用.将创新产品的互补性分为三类互补类型,即两种产品均有独立的市场,两个产品均无独立市场,只有一个产品有独立市场.分别建立广告媒介下具有互补关系的创新产品扩散动态模型,分析具有不同竞争力的创新产品具有互补关系时市场的稳定状态,解释了产品互补型的企业纵向兼并及合用的原因,为模拟和预测动态市场结构演变及管理决策提供了理论依据.     

Lattice Boltzmann model for the bimolecular autocatalytic reaction–diffusion equation

A lattice Boltzmann model for the bimolecular autocatalytic reaction–diffusion equation is proposed. By using multi-scale technique and the Chapman–Enskog expansion on complex lattice Boltzmann equation, we obtain a series of complex partial differential equations, complex equilibrium distribution function and its complex moments. Then, the complex reaction–diffusion equation is recovered with higher-order accuracy of the truncation error. This equation can be used to describe the bimolecular autocatalytic reaction–diffusion systems, in which a rich variety of behaviors have been observed. Based on this model, the Fitzhugh–Nagumo model and the Gray–Scott model are simulated. The comparisons between the LBM results and the Alternative Direction Implicit results are given in detail. The numerical examples show that assumptions of source term can be used to raise the accuracy of the truncation error of the lattice Boltzmann scheme for the complex reaction–diffusion equation.     

Modeling and analysis of build-to-order supply chains

The build-to-order supply chain (BTO-SC) or make-to-order (MTO) system has received a great deal of attention in recent years because of the success of high-tech companies such as Dell, BMW, Compaq, and Gateway. Some auto companies have also implemented BTO-SC. Quite a few research articles have been written on BTO-SC and MTO. However, those that explicitly address the problems of BTO-SCM with modeling are rather limited in number. Considering the growing importance of more informed and timely decision making in these areas, there is a need to encourage further research on the modeling and analysis of global outsourcing, optimization between product variants and the cost of production, the point of differentiation along the production/assembly process, the selection of suppliers, logistics costs, and customer relationship management. Traditional operations research models have been used to solve supply chain management problems. Considering the importance of BTO or MTO, an attempt has been made to review the selected literature on the modeling and analysis of BTO-SC with the objectives of providing assistance to and motivating both researchers and practitioners to design, develop, and manage BTO-SC effectively; and suggesting some future research directions on BTO supply chain management (BTO-SCM). The literature available on BTO-SCM has been classified based on the nature of the decision-making areas and then sub-classified to focus on solving problems with modeling and analysis. We have focused mostly on the modeling aspect of the BTO-SC, but have not extended our efforts to empirical research. We have developed a unified framework for modeling and analyzing BTO-SCM and suggest some future research directions.     

Vendor Management Inventory with consignment contracts and the benefits of cooperative advertising

Most of the cooperative advertising literature has focused on studying the effects of such programs considering marketing variables. This paper integrates production and inventory management with pricing and advertising considerations to assess the effects of cooperative advertising programs in bilateral monopolies. We consider a supply chain where a Vendor Managed Inventory (VMI) along with a consignment contract is implemented to coordinate the chain. We develop and solve a differential model for two games. The first one is a benchmark scenario where no cooperative advertising is offered, while the manufacturer offers the cooperative program in the second game. The main results show that cooperative advertising programs, usually considered as successful marketing initiatives, can be very difficult to implement in a supply chain undertaking a VMI policy with a consignment contract, in which operations and marketing interface is taken into account. A cooperative program mainly hurts the manufacturer’s profits, and can be profit-Pareto-improving only in a few cases. Although the retailer is generally willing to receive a support from the manufacturer, she can opt for a non-cooperative program when the largest part of the supply chain profits goes to the manufacturer. We developed several special cases to strengthen our findings.     

An empirical study on the Lanchester model of combat for competitive advertising decisions

This paper presents an empirical study on the Lanchester model of combat for competitive advertising decisions. Three issues are evaluated: (i) the specification of the market share response model; (ii) the effect of inflation on the estimation of the response model; and (iii) the performance of competitive strategies. It is shown that (a) the square root function that is used in previous studies is often inappropriate to characterize the market share response model; (b) market share variations are more responsive to current advertising expenditures; (c) closed-loop Nash equilibrium strategies are better competitive advertising strategies for firms to maximize profits than open-loop Nash equilibrium strategies; and (d), finally, general perfect equilibria Nash equilibrium strategies developed by Case are usually not good competitive advertising strategies for firms to maximize profits.     

动态供应链网络均衡模型构建与分析

基于单一商品流,考虑了时间变量和库存问题,建立了三层动态供应链网络结构模型.对制造商、零售商和需求市场的多期独立决策行为及其相互作用进行了分析,应用变分不等式构建了各层均衡模型和整个供应链网络均衡模型.最后与相关文献的模型进行了比较.     

A stochastic model for risk management in global supply chain networks

With the increasing emphasis on supply chain vulnerabilities, effective mathematical tools for analyzing and understanding appropriate supply chain risk management are now attracting much attention. This paper presents a stochastic model of the multi-stage global supply chain network problem, incorporating a set of related risks, namely, supply, demand, exchange, and disruption. We provide a new solution methodology using the Moreau–Yosida regularization, and design an algorithm for treating the multi-stage global supply chain network problem with profit maximization and risk minimization objectives.     

A two-phase ant colony algorithm for multi-echelon defective supply chain network design

Supply chain system is an integrated production system of a product. In the past researches, this system was often assumed to be an equilibrium structure, but in real production process, some members in this system usually cannot effectively complete their production task because of the losses of production, which will reduce the performance of the whole supply chain production system. This supply chain with the losses of production is called the defective supply chain (DSC) system. This research will discuss the partner selection and the production–distribution planning in this DSC network system. Besides the cost of production and transportation, the reliability of the structure and the unbalance of this system caused by the losses of production are considered. Then a germane mathematical programming model is developed for solving this problem. Due to the complex problem and in order to get a satisfactory near-optimal solution with great speed, this research proposes seeking the solution with the solving model based on ant colony algorithm. The application results in real cases show that the solving model presented by this research can quickly and effectively plan the most suitable type of the DSC network and decision-making of the production–distribution. Finally, a comparative numerical experiment is performed by using the proposed approach and the common single-phase ant colony algorithm (SAC) to demonstrate the performance of the proposed approach. The analysis results show that the proposed approach can outperform the SAC in partner selection and production–distribution planning for DSC network design.     

A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains

Vertical cooperative (co-op) advertising is a marketing strategy in which the retailer runs local advertising and the manufacturer pays for a portion of its entire costs. This paper considers vertical co-op advertising along with pricing decisions in a supply chain; this consists of one manufacturer and one retailer where demand is influenced by both price and advertisement. Four game-theoretic models are established in order to study the effect of supply chain power balance on the optimal decisions of supply chain members. Comparisons and insights are developed. These embrace three non-cooperative games including Nash, Stackelberg-manufacturer and Stackelberg-retailer, and one cooperative game. In the latter case, both the manufacturer and the retailer reach the highest profit level; subsequently, the feasibility of bargaining game is discussed in a bid to determine a scheme to share the extra joint profit.     

Some results on Gaussian Besov–Lipschitz spaces and Gaussian Triebel–Lizorkin spaces

In this paper we define Besov–Lipschitz and Triebel–Lizorkin spaces in the context of Gaussian harmonic analysis, the harmonic analysis of Hermite polynomial expansions. We study inclusion relations among them, some interpolation results and continuity results of some important operators (the Ornstein–Uhlenbeck and the Poisson–Hermite semigroups and the Bessel potentials) on them. We also prove that the Gaussian Sobolev spaces are contained in them. The proofs are general enough to allow extensions of these results to the case of Laguerre or Jacobi expansions and even further in the general framework of diffusion semigroups.     

Coordinating advertising and pricing in a manufacturer–retailer channel

Cooperative advertising is a practice that a manufacturer pays retailers a portion of the local advertising cost in order to induce sales. Cooperative advertising plays a significant role in marketing programs of channel members. Nevertheless, most studies to date on cooperative advertising have assumed that the market demand is only influenced by advertising expenditures but not by retail price. This paper addresses channel coordination by seeking optimal cooperative advertising strategies and equilibrium pricing in a two-member distribution channel. We establish and compare two models: a non-cooperative, leader–follower game and a cooperative game. We develop propositions and insights from the comparison of these models. The cooperative model achieves better coordination by generating higher channel-wide profits than the non-cooperative model with these features: (a) the retailer price is lower to consumers; and (b) the advertising efforts are higher for all channel members. We identify the feasible solutions to a bargaining problem where the channel members can determine how to divide the extra profits.     

Goodwill hunting and profit sharing: Decision-making in a newspaper chain

A generalised equilibrium solution to the stochastic two-echelon newsvendor problem is achievable when formulated in the context of some cooperation and coordination between the primal (retailer) and dual (manufacturer) operators. We build on previous work detailing this equilibrium solution and apply it to the newspaper business. The solution incorporates changes in variability encountered due to promotional activity which extends the efficient frontier. We also consider consequences for profit and goodwill costs of identifying an equilibrium solution when additional income is generated from a source outside of the supply chain, such as advertising. We generalise to the supply chain network where there is some knowledge of demand or supply distributions further up or down the supply chain. We find that the primal–dual formulation and equilibrium solution apply to interactions between components of supply chain networks and illustrate with the transition to the direct distribution of newspapers.     

Integrated supply chain planning based on a combined application of operations research and optimal control

In operations research (OR), remarkable advancements have been achieved in the domain of supply chain (SC) planning for the last two decades. In recent years, the works on SCs have been broadened to integrate production and transportation planning along with covering the SC dynamics and execution control. Based on a combination of fundamental results of the modern optimal program control (OPC) theory with the optimization methods of OR, an original integrated model of production and transportation planning in the SC is developed. It is shown explicitly how to distribute static and dynamics variables and constraints among the OR and OPC models and interconnect static elements in optimization linear programming model with corresponding dynamic elements in OPC model. This makes it possible to integrate SC production and transportation planning and execution taking into account process non-stationarity caused by structure dynamics. In doing so, the developed framework contributes to the advancing decision-making support for supply chain management (SCM). Conventionally isolated SCM problems may be considered from a different viewpoint and new integrated problems may be revealed, stated and solved due to the mutual enriching of OR and OPC techniques.