Dollar vs. percentage markup pricing schemes under a dominant retailer

We investigate two very common pricing schemes for a Stackelberg-dominant retailer: percentage-markup and dollar-markup. We show that when a dominant retailer switches from dollar to percentage markup, the channel’s “overall pie” and the retailer’s “pie-piece” are both enlarged. In contrast, the manufacturer will be forced to levy a lower wholesale price, thus receiving a smaller pie-piece despite the larger pie. The preceding statements hold regardless of whether the demand is deterministic or stochastic. However, the effects of switching to percentage markup on the retail price and sales volume will depend not only on whether the demand is stochastic, but also on the assumed demand-curve shape and on whether demand stochasticity is “additive” or “multiplicative”. Besides presenting a comprehensive set of answers on the comparative performance of dollar- and percentagemarkups, our results also highlight the often overlooked importance of choosing between: (i) dollar- and percentage-markup; and (ii) the formats of the assumed stochasticity and demand curves.     

A comparison of different quantity discount pricing policies in a two-echelon channel with stochastic and asymmetric demand information

In this paper, we study quantity discount pricing policies in a channel of one manufacturer and one retailer. The paper assumes that the channel faces a stochastic price-sensitive demand but the retailer can privately observe the realization of an uncertain demand parameter. The problem is analyzed as a Stackelberg game in which the manufacturer declares quantity discount pricing schemes to the retailer and then the retailer follows by selecting the retail price and associated quantity. Proposed in the paper are four quantity-discount pricing policies: “regular quantity discount”; “fixed percentage discount”; “incremental volume discount” and “fixed marginal-profit-rate discount”. Optimal solutions are derived, and numerical examples are presented to illustrate the efficiency of each discount policy.     

A stochastic and asymmetric-information framework for a dominant-manufacturer supply chain

Consider a dominant manufacturer wholesaling a product to a retailer, who in turn retails it to the consumers at $p/unit. The retail-market demand volume varies with p according to a given demand curve. This basic system is commonly modeled as a manufacturer-Stackelberg ([mS]) game under a “deterministic and symmetric-information” (“det-sym-i”) framework. We first explain the logical flaws of this framework, which are (i) the dominant manufacturer-leader will have a lower profit than the retailer under an iso-elastic demand curve; (ii) in some situations the system’s “correct solution” can be hyper-sensitive to minute changes in the demand curve; (iii) applying volume discounting while keeping the original [mS] profit-maximizing objective leads to an implausible degenerate solution in which the manufacturer has dictatorial power over the channel. We then present an extension of the “stochastic and asymmetric-information” (“sto-asy-i”) framework proposed in Lau and Lau [Lau, A., Lau, H.-S., 2005. Some two-echelon supply-chain games: Improving from deterministic–symmetric-information to stochastic-asymmetric-information models. European Journal of Operational Research 161 (1), 203–223], coupled with the notion that a profit-maximizing dominant manufacturer may implement not only [mS] but also “[pm]”—i.e., using a manufacturer-imposed maximum retail price. We show that this new framework resolves all the logical flaws stated above. Along the way, we also present a procedure for the dominant manufacturer to design a profit-maximizing volume-discount scheme using stochastic and asymmetric demand information.     

The effects of sensitization and habituation in durable goods markets

We develop a model to study the impact of changes in price sensitivity on the firm as it introduces multiple generations of a durable product where unit costs are a convex function of quality. We incorporate the psychological processes of sensitization and habituation into a model of discretionary purchasing of replacement products motivated by past experience. When price sensitivity decreases with each purchase (sensitization), the myopic firm offers a higher quality product at a much higher price with each generation. When price sensitivity increases with each purchase (habituation), the myopic firm engages in price skimming. When sensitization is followed by habituation, the myopic firm eventually provides higher quality than the market is willing to pay for, leading to a steep drop-off in sales and profits. The actions of the forward-looking firm depend on the discount rate. A firm with a low discount rate builds its customer base before offering a higher quality and higher priced product. In contrast, a firm with a high discount rate quickly increases price and quality following the same path to falling profits of the myopic firm. These results provide insight into the firm and consumer behaviors underlying the phenomenon of “performance oversupply” identified in the innovation literature.     

Analysis of the effectiveness of manufacturer-sponsored retailer gift cards in supply chains

Some manufacturers sponsor “free” retailer gift cards to be given to consumers who purchase their products. These gift cards are paid for by the manufacturer and are redeemable on all products at the retailer. We develop a model of such a supply chain. We analyze cases in which the gift cards’ redemption rate is constant or increasing in gift card value. The results indicate that in addition to the redemption rate and consumers’ valuation for gift card dollars, the profitability of manufacturer-sponsored gift cards depends on the average gross margin of the retailer and the type of purchases consumers make with gift cards. Furthermore, we show that under certain conditions, free gift cards will increase the expected profits of the retailer and manufacturer as well as decrease the retail price of the product. These conditions include a retailer with large average gross margin and consumers using gift cards to purchase products they would not buy with cash otherwise. Furthermore, all consumers, including those who do not redeem the gift card, are more likely to benefit from a reduced retail price when their probability of redeeming the gift card after purchase is equal to their estimated redemption probability at purchase time. We show the conditions under which gift cards are more profitable than cash mail-in rebates. We develop an incentive scheme to improve the performance of supply chains with gift cards.     

Lead-time hedging and coordination between manufacturing and sales departments using Nash and Stackelberg games

In a firm, potential conflict exists between manufacturing and sales departments. Salespersons prefer to order from manufacturing departments in advance so that they can secure products in the amount they need to satisfy customers in time. This time in advance strategy is defined as “lead-time hedging.” While this hedging strategy is good for the sales department to guarantee the right quantity at the right time for customers, it adds additional costs and pressure to the manufacturing department. One scheme to resolve this conflict is to introduce a fair “internal price,” charged by the manufacturing department to the sales department. In this paper, two models involving a fair internal price are introduced. In one model, a Nash game is played to reach an optimal strategy for both parties. In the other model, a Stackelberg game is played in which the manufacturing department serves as the leader. We show that these two models can successfully reduce lead-time hedging determined by the salesperson and can increase the firm’s overall profit, as compared to the traditional model without considering the internal price. More insights have also been analyzed that include the comparisons of the manufacturer’s and the salesperson’s profits among the traditional model, the Nash game model, the Stackelberg game model, and the centralized global optimization model.     

Customization competition between branded firms: Continuous extension of product line from core product

We study a competition of product customization between two branded firms by a game-theoretic approach. Firms produce products with two attributes: one attribute indicates a characteristic with regard to “function” or “design” of a product and the other indicates “taste” or “flavor” of the product, which reflects consumers’ brand/taste preferences. Two branded firms have their own specific core products and our customization is defined as a continuous extension of their product line from the core product only along the “function” attribute. In particular, we allow asymmetric positions of core products, which may create the position advantage/disadvantage between firms. We suppose that consumers incur their selection costs with regard to finding their most favorable item among a rich variety of products and firms incur their customizing costs with regard to extending their product lines. We first show that in the equilibrium, branded firms should fundamentally adopt their customizations to cover the center space in the market as far as possible, regardless of the position of the competitor’s core product. Therefore, the position of the core product contributes to the creation of a competitive advantage: when one firm’s core product is located more closely to the center of the market than the competitor’s, its customization can always cover more range of the center space in the market, while keeping its degree of customization smaller than the competitor’s. Furthermore, we show some implications of unit-cost improvement: in a short run, a firm is better off concentrating on the improvement of the unit selection cost rather than the unit customizing cost. In contrast, in a long run, both firms can benefit from the improvement of the unit customizing cost.     

How a dominant retailer might design a purchase contract for a newsvendor-type product with price-sensitive demand

A dominant retailer will purchase a newsvendor-type product from a manufacturer, who incurs a unit manufacturing cost k. The expected retail demand is a function of the unit retail price p. How should the retailer design her purchase contract? For this increasingly prevalent but inadequately studied scenario, we propose plausible adaptations of several contract formats that have been widely studied in the dominant-manufacturer context. For both symmetric-k and asymmetric-k-knowledge situations, we present performance results of these contracts. Our results then reveal that the performance of these contract formats under our scenario differs considerably from what one would surmise from the well-known results published for closely related scenarios. For example, the widely studied buyback and revenue-sharing formats turn out to be largely ineffective when implemented by a dominant retailer. In contrast, the two-part tariff format performs well relative to the theoretically optimal “menu of contracts.” Our results highlight the need to study purchase contract formats designed specifically for dominant-retailer newsvendor-product channels.     

Supply chain interactions due to store-brand introductions: The impact of retail competition

Store-brand products are of increasing importance in retailing, often causing channel conflict as they compete with national brands. Focusing on the interactions that arise in single-manufacturer single-retailer settings, previous research suggests that one main driver of store-brand profitability to the retailer is that it leads to a reduction of the national-brand wholesale price. Under retail competition, the Robinson Patman Act then introduces an interesting trade-off: A retailer that introduces a store brand incurs the associated costs and risks, while sharing this benefit with its competition. We show that the resulting interactions can cause retailers to play “chicken”, either of them preferring a store-brand introduction by the competitor. Such interactions do not arise in channels with a single retailer, as has been the object of most previous research, and we show that some of the key insights derived from single-retailer models fail to hold when retailers compete. We conduct a numeric study, and our findings suggest that retailers are more likely to randomize their store-brand introduction strategies when customers have strong store preferences, and when the retailers’ store-brand products are similar to the national-brand product in terms of customer valuations and production cost.     

Usefulness of resale price maintenance under different levels of sales-effort cost and system-parameter uncertainties

This paper on “resale price maintenance” (RPM) has three main parts:

(i)

Using a simple and parsimonious model, we show that even with only one retailer, a “supplier” or “manufacturer” (hereafter “Manu”) should impose minimum-RPM under some circumstances but maximum-RPM in others. These two sets of circumstances are defined by a very simple formula.     

The affect heuristic

This paper introduces a theoretical framework that describes the importance of affect in guiding judgments and decisions. As used here, “affect” means the specific quality of “goodness” or “badness” (i) experienced as a feeling state (with or without consciousness) and (ii) demarcating a positive or negative quality of a stimulus. Affective responses occur rapidly and automatically—note how quickly you sense the feelings associated with the stimulus word “treasure” or the word “hate”. We argue that reliance on such feelings can be characterized as “the affect heuristic”. In this paper we trace the development of the affect heuristic across a variety of research paths followed by ourselves and many others. We also discuss some of the important practical implications resulting from ways that this heuristic impacts our daily lives.     

政府补贴政策下考虑风险规避的绿色供应链定价决策研究

在政府推行补贴政策背景下,通过建立博弈模型研究了政府补贴、制造商和零售商的风险规避对绿色供应链定价策略、产品绿色度、供应链各方利润及整体利润的影响。研究表明:制造商或零售商单方面的风险规避对对方来说都是有利的,但不同的是,仅制造商风险规避时,产品绿色度、批发价格、零售价格及其自身利润都将下降,供应链整体利润则既存在上升也存在下降的情况,当仅零售商风险规避时,产品绿色度、供应链整体利润都将上升,批发价格、零售价格及其自身利润则既存在上升也存在下降的情况;政府增加补贴会在一定程度上加重制造商的风险规避对其自身利润及产品绿色度的损害作用,却会在一定程度上减弱零售商的风险规避对其自身利润的损害作用,并增强零售商的风险规避对产品绿色度的提升作用。     

A new methodology for evaluating sustainable product design performance with two-stage network data envelopment analysis

Sustainable product design has been considered as one of the most important practices for achieving sustainability. To improve the environmental performances of a product through product design, however, a firm often needs to deal with some difficult technical trade-offs between traditional and environmental attributes which require new design concepts and engineering specifications. In this paper, we propose a novel use of the two-stage network Data Envelopment Analysis (DEA) to evaluate sustainable product design performances. We conceptualize “design efficiency” as a key measurement of design performance in terms of how well multiple product specifications and attributes are combined in a product design that leads to lower environmental impacts or better environmental performances. A two-stage network DEA model is developed for sustainable design performance evaluation with an “industrial design module” and a “bio design module.” To demonstrate the applications of our DEA-based methodology, we use data of key engineering specifications, product attributes, and emissions performances in the vehicle emissions testing database published by the US EPA to evaluate the sustainable design performances of different automobile manufacturers. Our test results show that sustainable design does not need to mean compromise between traditional and environmental attributes. Through addressing the interrelatedness of subsystems in product design, a firm can find the most efficient way to combine product specifications and attributes which leads to lower environmental impacts or better environmental performances. This paper contributes to the existing literature by developing a new research framework for evaluating sustainable design performances as well as by proposing an innovative application of the two-stage network DEA for finding the most eco-efficient way to achieve better environmental performances through product design.     

Service and cost benefits through clicks-and-mortar integration: Implications for the centralization/decentralization debate

Traditional “Brick-and-Mortar” operations face the challenge of adapting to a new set of competitive rules made necessary by consumers who want the option of ordering electronically via the Internet. To satisfy these customers, firms must develop strategies that integrate their standard retail in-store channel with this relatively new on-line channel. Therefore, this research is designed to provide insights into supply chain inventory management strategies relevant to “Clicks-and-Mortar” firms trying to satisfy both on-line and in-store sales. Specifically, this work considers the total cost implications of various inventory allocation strategies while maintaining target customer service levels. Analysis focuses on the development of models capable of handling new operating strategies made possible by electronic commerce. The implications of inventory risk pooling are considered in depth, revealing the existence of characteristics that determine whether completely centralized or decentralized policies are preferable.     

A note on “Extensional PERs”

In the paper “Extensional PERs” by P. Freyd, P. Mulry, G. Rosolini and D. Scott, a category C of “pointed complete extensional PERs” and computable maps is introduced to provide an instance of an algebraically compact category relative to a restricted class of functors. Algebraic compactness is a synthetic condition on a category which ensures solutions of recursive equations involving endofunctors of the category. We extend that result to include all internal functors on C when C is viewed as a full internal category of the effective topos. This is done using two general results: one about internal functors in general, and one about internal functors in the effective topos.     

Dual-Role Based Pricing in a Dynamic and Competitive Environment

The dual role of price, as a product attribute signaling quality and as a measure of sacrifice, serving as a benchmark for comparing the utility gains from superior product quality, is now well established in the marketing and economic literature. However, knowledge about their long-run impact and the influence of competition on these effects still remains very sparse. In the current paper, with reference to a dynamic and competitive framework, an analytical model is proposed to help determining optimal decision rules for price incorporating both roles. The main results are as follows: (i) The optimal pricing policy is determined as a Nash equilibrium strategy. (ii) The resulting equilibrium price is higher than an equilibrium that disregards the carryover price effects. (iii) For a symmetric competition, we provide normative rules on how firms should set prices as a function of the perceived quality; particularly, how the price should be set initially, when there is little product familiarity and the perceived quality is low, and how this price should vary as the perceived quality increases. (iv) At steady state, we find that the level of equilibrium margin, in percentage terms, decreases with the elasticity of demand with respect to the brand price, but this decrease is moderated by the elasticity of demand with respect to the brand perceived quality, the cross elasticity of demand with respect to the competitor’s perceived quality and the effect of the competitor’s current price on the firm’s perceived quality deterioration. The author thanks Konstantin Kogan for helpful discussions and comments.     

Revenue management approach to stochastic capacity allocation problem

To formulate stochastic capacity allocation problems in a manufacturing system, the concept and techniques of revenue management is applied in this research. It is assumed the production capacity is stochastic and hence its exact size cannot be forecasted in advance, at the time of planning. There are two classes of “frequent” and “occasional” customers demanding this capacity. The price rate as well as the penalty for order cancellation caused by overbooking is different for each class. The model is developed mathematically and we propose an analytical solution method. The properties of the optimal solution as well as the behavior of objective function are also analyzed. The objective function is not concave, in general. However, we prove it is a unimodal function and by taking advantage of this property, the optimal solution is determined.     

基于“进场费+收益共享”契约的供应链协调策略研究

在超市等自助零售环境下,影响产品需求的往往是产品的感知质量,而产品感知质量不仅取决于产品质量水平,还受货架空间展示量的影响。本文基于价格和感知质量依赖的需求函数,分别建立了一体化供应链集中决策模型以及考虑是否存在进场费的寄售契约下零售商主导的Stackelberg博弈模型,研究了制造商和零售商的产品定价和货架空间展示策略,并给出了进场费+收益共享的供应链协调策略。研究结果表明分散供应链环境下产品的最优零售价格并不总高于集中决策下产品的最优定价,也就是说提升感知质量在一定程度上可以缓解双重边际效应。另外,收取进场费的收益共享模式可以实现供应链的完美协调,这在理论上说明了进场费模式在一定的市场环境下是合理的。     

Coronae of product spaces and the coarse Baum–Connes conjecture

We study the coarse Baum–Connes conjecture for product spaces and product groups. We show that a product of CAT(0) groups, polycyclic groups and relatively hyperbolic groups which satisfy some assumptions on peripheral subgroups, satisfies the coarse Baum–Connes conjecture. For this purpose, we construct and analyze an appropriate compactification and its boundary, “corona”, of a product of proper metric spaces.