Compromising prioritization from pairwise comparisons considering type I and II errors

We explore an important problem in prioritizing product design alternatives, using a real-world case. Despite the importance of prioritization in the area of new product development, the development of systematic schemes has been limited and the concepts and methods developed in the decision analysis area do not seem to be used actively. Therefore, we propose a new method, referred to as the compromising prioritization technique, to prioritize the product design alternatives based on paired comparisons. It introduces type I and type II errors and compromises these two errors to arrive at a desirable order of alternatives. To accomplish this, the two indices of homogeneity and separation are developed together with a heuristic algorithm. A comparative study is also conducted to support our method for use in product development and analogous areas. We then demonstrate how to use the developed compromising prioritization technique using a case study on the asymmetric digital subscriber line (ADSL)-based high-speed internet service product.     

Design of electronic assembly lines: An analytical framework and its application

The design of component assembly lines in Printed Circuit Board (PCB) manufacturing environments is a challenging problem faced by many firms in the electronics industry. The main design approaches to such component assembly lines are the Mini-Line, Flexible Flow Line, and Hybrid Line designs. In this paper, we discuss the operational trade-offs associated with these design alternatives and present a mathematical programming framework that captures relevant system design issues. Each of the design alternatives can be viewed as a special case of the stated mathematical programming model. We develop effective algorithms to solve these mathematical programs. We have used the framework in a specific PCB manufacturing environment to advise managers on the best configuration of their lines. The models were used as sensitivity analysis tools. The results of our computational experiments, combined with qualitative comparisons of different design approaches developed by a crossfunctional team (engineers, manufacturing and product managers), have led to the development of a set of managerial guidelines for the selection of the design plan for component assembly lines in the studied environment.     

创新产品目标设计阶段的需求分析和研究

本针对创新产品目标设计阶段的顾客需求进行研究，分析了需求的层次、需求的类型以及需求的特点，探讨了识别需求的方法、途径和所需注意的问题，论述了需求分析的方法、手段和重要性。最后，给出了需求的产品设计规范所包含的内容及一般的表达形式。     

基于QFDE的可持续产品设计研究

为了提高可持续产品设计的效率,提出以QFDE(Quality Function Deployment for Environment,面向环境的质量功能展开)为依据的可持续产品设计流程,共有五个阶段.第一阶段将顾客需求展开,建立需求与工程特性矩阵;第二阶段建立工程特性与零件矩阵;基于前两个阶段,分析提高产品可持续性存在的矛盾,运用TRIZ(Theory of Inventive problem solving,发明问题解决理论)提出解决方案;第三阶段计算解决方案对于工程特性的提高率;第四阶段计算顾客需求提高率;第五阶段计算产品零件的可持续性.以净水机为例,验证可持续产品设计流程的有效性.     

Data envelopment analysis application in sustainability: The origins,development and future directions

Sustainable development and sustainability assessment have been of great interest to both academe and practitioners in the past decades. In this study, we review the literature on data envelopment analysis (DEA) applications in sustainability using citation-based approaches. A directional network is constructed based on citation relationships among DEA papers published in journals indexed by the Web of Science database from 1996 to March 2016. We first draw the citation chronological graph to present a complete picture of literature development trajectory since 1996. Then we identify the local main DEA development paths in sustainability research by assigning an importance index, namely search path count (SPC), to each link in the citation network. The local main path suggests that the current key route of DEA applications in sustainability focus on the environmental sustainability. Through the Kamada–Kawai layout algorithm, we find four research clusters in the literature including corporate sustainability assessment, regional sustainability assessment, sustainability composite indicator construction, and sustainability performance analysis. For each of the clusters, we further identify the key articles based on citation network and local citation scores, demonstrate the developmental trajectory of the literature, and suggest future research directions.     

Optimization models for quality and cost of modular software systems

This study presents two optimization models for selecting the best Commercial Off-The-Shelf (COTS) software product among alternatives for each module in the development of modular software systems. The objective function of the models is to maximize quality within a budgetary constraint. The software system consists of several programs, where a specific function of each program can call upon a series of modules. Several alternative COTS products are available for each module. A weight to the modules is given by utilizing the Analytic Hierarchy Process (AHP) based on the access frequencies of the modules. A simplified example is given to demonstrate each optimization model.     

Group decision making in a multiple criteria environment: A case using the AHP in software selection

This paper reports the results of a case study where the analytic hierarchy process (AHP) technique was employed to support the selection of a multi-media authorizing system (MAS) in a group decision environment. Three MAS products were identified and ultimately ranked using the AHP. Six software engineers, who are technically competent and experienced, participated in our study. These engineers were trained to use the AHP and asked to apply this technique to select the most appropriate MAS product for adoption. A post-study survey and interview were conducted with all the engineers to collect further feedback on the use of the AHP, as compared to their frequently used Delphi technique, in supporting group decisions. The experiment results and survey findings indicated that the AHP is preferable to Delphi as the AHP helps group members center a discussion around objectives, rather than alternatives. We also found the AHP to be more conducive to consensus building in group decision settings.     

A new methodology for evaluating sustainable product design performance with two-stage network data envelopment analysis

Sustainable product design has been considered as one of the most important practices for achieving sustainability. To improve the environmental performances of a product through product design, however, a firm often needs to deal with some difficult technical trade-offs between traditional and environmental attributes which require new design concepts and engineering specifications. In this paper, we propose a novel use of the two-stage network Data Envelopment Analysis (DEA) to evaluate sustainable product design performances. We conceptualize “design efficiency” as a key measurement of design performance in terms of how well multiple product specifications and attributes are combined in a product design that leads to lower environmental impacts or better environmental performances. A two-stage network DEA model is developed for sustainable design performance evaluation with an “industrial design module” and a “bio design module.” To demonstrate the applications of our DEA-based methodology, we use data of key engineering specifications, product attributes, and emissions performances in the vehicle emissions testing database published by the US EPA to evaluate the sustainable design performances of different automobile manufacturers. Our test results show that sustainable design does not need to mean compromise between traditional and environmental attributes. Through addressing the interrelatedness of subsystems in product design, a firm can find the most efficient way to combine product specifications and attributes which leads to lower environmental impacts or better environmental performances. This paper contributes to the existing literature by developing a new research framework for evaluating sustainable design performances as well as by proposing an innovative application of the two-stage network DEA for finding the most eco-efficient way to achieve better environmental performances through product design.     

On the efficacy of modeling multi-attribute decision problems using AHP and Sinarchy

AHP is a multi-attribute decision-making methodology widely used by both practitioners and researchers. In the 1980s, critics had raised questions regarding its proper use. There were quite a few suggested modifications to overcome the supposed limitations of AHP. These modifications are themselves limited as they typically impede the applicability of AHP. In this paper, we revisit some of the earlier criticisms. We have two objectives (1) to articulate the proper use of AHP by highlighting the assumptions and implications underlying AHP, and (2) to show that Sinarchy can be used to address the earlier criticisms while maintaining the applicability of the AHP framework. We identify that in AHP, tradeoffs between criteria vary amongst individual alternatives and are dependent on the alternative’s proportion of contribution towards each criterion. For problems where tradeoffs between criteria are in terms of their relative measurements, Sinarchy should be used. It is also shown that Sinarchy can prevent rank reversal. Illustrative examples are included throughout.     

Social media and sensemaking patterns in new product development: demystifying the customer sentiment

Artificial intelligence by principle is developed to assist but also support decision making processes. In our study, we explore how information retrieved from social media can assist decision-making processes for new product development (NPD). We focus on consumers’ emotions that are expressed through social media and analyse the variations of their sentiments in all the stages of NPD. We collect data from Twitter that reveal consumers’ appreciation of aspects of the design of a newly launched model of an innovative automotive company. We adopt the sensemaking approach coupled with the use of fuzzy logic for text mining. This combinatory methodological approach enables us to retrieve consensus from the data and to explore the variations of sentiments of the customers about the product and define the polarity of these emotions for each of the NPD stages. The analysis identifies sensemaking patterns in Twitter data and explains the NPD process and the associated steps where the social interactions from customers can have an iterative role. We conclude the paper by outlining an agenda for future research in the NPD process and the role of the customer opinion through sensemaking mechanisms.

     

A hybrid approach integrating Affinity Diagram, AHP and fuzzy TOPSIS for sustainable city logistics planning

City logistics initiatives are steps taken by municipal administrations to ameliorate the condition of goods transport in cities and reduce their negative impacts on city residents and their environment. Examples of city logistics initiatives are urban distribution centers, congestion pricing, delivery timing and access restrictions. In this paper, we present a hybrid approach based on Affinity Diagram, AHP and fuzzy TOPSIS for evaluating city logistics initiatives. Four initiatives namely vehicle sizing restrictions, congestion charging schemes, urban distribution center and access timing restrictions are considered.The proposed approach consists of four steps. The first step involves identification of criteria for assessing performance of city logistics initiatives using Affinity Diagram. The results are four categories of criteria namely technical, social, economical and environmental. In step 2, a decision making committee comprising of representatives of city logistics stakeholders is formed. These stakeholders are shippers, receivers, transport operators, end consumers and public administrators. The committee members weight the selected criteria using AHP. In step 3, the decision makers provide linguistic ratings to the alternatives (city logistics initiatives) to assess their performance against the selected criteria. These linguistic ratings are then aggregated using fuzzy TOPSIS to generate an overall performance score for each alternative. The alternative with the highest score is finally chosen as most suitable city logistics initiative for improving city sustainability. In the fourth step, we perform sensitivity analysis to evaluate the influence of criteria weights on the selection of the best alternative.The proposed approach is novel and can be practically applied for selecting sustainable city logistics initiatives for cities. Another advantage is its ability to generate solutions under limited quantitative information. An empirical application of the proposed approach is provided.     

Multi-attribute decision making: A simulation comparison of select methods

Several methods have been proposed for solving multi-attribute decision making problems (MADM). A major criticism of MADM is that different techniques may yield different results when applied to the same problem. The problem considered in this study consists of a decision matrix input of N criteria weights and ratings of L alternatives on each criterion. The comparative performance of some methods has been investigated in a few, mostly field, studies. In this simulation experiment we investigate the performance of eight methods: ELECTRE, TOPSIS, Multiplicative Exponential Weighting (MEW), Simple Additive Weighting (SAW), and four versions of AHP (original vs. geometric scale and right eigenvector vs. mean transformation solution). Simulation parameters are the number of alternatives, criteria and their distribution. The solutions are analyzed using twelve measures of similarity of performance. Similarities and differences in the behavior of these methods are investigated. Dissimilarities in weights produced by these methods become stronger in problems with few alternatives; however, the corresponding final rankings of the alternatives vary across methods more in problems with many alternatives. Although less significant, the distribution of criterion weights affects the methods differently. In general, all AHP versions behave similarly and closer to SAW than the other methods. ELECTRE is the least similar to SAW (except for closer matching the top-ranked alternative), followed by MEW. TOPSIS behaves closer to AHP and differently from ELECTRE and MEW, except for problems with few criteria. A similar rank-reversal experiment produced the following performance order of methods: SAW and MEW (best), followed by TOPSIS, AHPs and ELECTRE. It should be noted that the ELECTRE version used was adapted to the common MADM problem and therefore it did not take advantage of the method's capabilities in handling problems with ordinal or imprecise information.     

Product design and selection using fuzzy QFD and fuzzy MCDM approaches

Quality function deployment (QFD) is a useful analyzing tool in product design and development. To solve the uncertainty or imprecision in QFD, numerous researchers have applied the fuzzy set theory to QFD and developed various fuzzy QFD models. Three issues are investigated by examining their models. First, the extant studies focused on identifying important engineering characteristics and seldom explored the subsequent prototype product selection issue. Secondly, the previous studies usually use fuzzy number algebraic operations to calculate the fuzzy sets in QFD. This approach may cause a great deviation in the result from the correct value. Thirdly, few studies have paid attention to the competitive analysis in QFD. However, it can provide product developers with a large amount of valuable information. Aimed at these three issues, this study integrates fuzzy QFD and the prototype product selection model to develop a product design and selection (PDS) approach. In fuzzy QFD, the α-cut operation is adopted to calculate the fuzzy set of each component. Competitive analysis and the correlations among engineering characteristics are also considered. In prototype product selection, engineering characteristics and the factors involved in product development are considered. A fuzzy multi-criteria decision making (MCDM) approach is proposed to select the best prototype product. A case study is given to illustrate the research steps for the proposed PDS method. The proposed method provides product developers with more useful information and precise analysis results. Thus, the PDS method can serve as a helpful decision-aid tool in product design.     

The analytic hierarchy process in medical and health care decision making: A literature review

This paper presents a literature review of the application of the analytic hierarchy process (AHP) to important problems in medical and health care decision making. The literature is classified by year of publication, health care category, journal, method of analyzing alternatives, participants, and application type. Very few articles were published prior to 1988 and the level of activity has increased to about three articles per year since 1997. The 50 articles reviewed were classified in seven categories: diagnosis, patient participation, therapy/treatment, organ transplantation, project and technology evaluation and selection, human resource planning, and health care evaluation and policy. The largest number of articles was found in the project and technology evaluation and selection category (14) with substantial activity in patient participation (9), therapy/treatment (8), and health care evaluation and policy (8). The AHP appears to be a promising support tool for shared decision making between patient and doctor, evaluation and selection of therapies and treatments, and the evaluation of health care technologies and policies. We expect that AHP research will continue to be an important component of health care and medical research.     

基于可拓创新方法的技术创新过程研究——以石油机械产品为例

立足于二次创新中的引进型创新,分析了我国采用这种技术创新的必要性和可行性,并通过调研,以石油机械产品的引进型创新过程为例,运用可拓创新方法研究描述了整个创新过程,借助可拓变换方法获得了创新方案.方法的运用不仅得到了满意的创新产品,还丰富了创新产品,提高了新兴技术的利用率,实证了可拓方法的科学性和有效性.     

基于基元方法的创造性模仿创新研究

论文立足于二次创新中的创造性模仿创新,分析了我国采用这种技术创新的必要性和可行性。以石油机械行业中的振动筛产品为例,运用可拓创新方法研究描述了整个创新过程,并借助可拓变换方法获得了新的创新产品。该方法的运用得到了满意的创新产品,提高了新兴技术的利用率,实证了可拓方法的科学性和有效性。     

Geometry of decision making and the vector space formulation of the analytic hierarchy process

We extend the conventional Analytic Hierarchy Process (AHP) to an Euclidean vector space and develop formulations for aggregation of the alternative preferences with the criteria preferences. Relative priorities obtained from such a formulation are almost identical with the ones obtained using conventional AHP. Each decision is represented by a preference vector indicating the orientation of the decision maker's mind in the decision space spanned by the decision alternatives. This adds a geometric meaning to the decision making processes. We utilise the measure of similarity between any two decision makers and apply it for analysing decisions in a homogeneous group. We propose an aggregation scheme for calculating the group preference from individual preferences using a simple vector addition procedure that satisfies Pareto optimality condition. The results agree very well with the ones of conventional AHP.     

Applying integrated DEA/AHP to evaluate the economic performance of local governments in China

This paper aims at integrating data envelopment analysis (DEA) and analytic hierarchy process (AHP) to evaluate the economic development achieved by local governments in China. Since most similar evaluations are multi-objection problems, which both DEA and AHP are capable of solving, the integration of these two approaches is shown to be even more powerful. The proposed integrated DEA/AHP model can evaluate and rank different alternatives. In addition, a time-scale comparison of the economic performances of local governments in China was carried out using the malmquist productivity index (MPI), which indicated that there is a trend of economic growth. However, empirical results indicate that after discounting the advantages of location and political connections, the east district provinces of China do not have superior economic performance or a better MPI index, as compared with other districts. This result is contrary to our original hypothesis.     

A comprehensive decision support model for the evaluation of eco-designs

Due to regulatory pressures from government and non-government bodies and public awareness of the need to protect the environment, incorporating sustainability concerns in product design has become a key strategic consideration in new product development. However, selecting an appropriate sustainable design solution is a challenging task. In addition to the fact that such a decision involves conflicting objectives, there is also the issue that environmental impact considerations can occur at all stages of a product’s life cycle. Modelling and assessing new product development and operations management from a life cycle assessment (LCA) perspective is becoming increasingly popular and highly important. However, on its own it is somewhat limited. This paper presents a dynamic approach that integrates LCA, fuzzy logic and analytical network process (ANP) to support the selection of environmental sustainable product designs. A numerical example is provided as an operational guideline on how to apply it to LCA of eco-designs. The results show that the proposed fuzzy ANP approach is a viable methodology and can be used as an effective tool for the evaluation of environmental sustainable product designs.     

Dynamic strategic interaction between an innovating and a non-innovating incumbent

This paper analyzes the effects of product innovation on the firms’ investment behavior in a dynamic duopoly framework. A differential game setting is considered where initially two firms are active on a homogeneous product market. One of the firms has an option to introduce a new product that is horizontally and vertically differentiated from the established product. The resulting differential game has three states corresponding to three capital stocks: one for each firm to produce the established product, and one for the innovating firm to produce the new product. We numerically derive Markov perfect equilibria. One of the most remarkable results is that in most cases the non-innovating firm benefits when the other firm carries out the innovation option. The intuition is that, to increase demand for the innovative product, the innovative firm reduces capacity on the established market, which increases the price of the established product and thus the payoff of the non-innovating firm.