Integrated inventory models considering the two-level trade credit policy and a price-negotiation scheme

This paper develops the integrated inventory models with permissible delay in payment, in which customers’ demand is sensitive to the buyer’s price. The models consider the two-level trade credit policy in the vendor–buyer and buyer–customer relationships in supply chain management. A simple recursive solution procedure is proposed for the integrated models to determine the buyer’s optimal pricing and production/order strategy. Although the total profit from the buyer and vendor increases together, the buyer’s share lessens. To compensate the buyer’s loss due to the cooperative relationship, a negotiation system is presented in order to allocate the profit increase to the vendor and buyer to determine the pricing and production/order strategy. A numerical example and sensitivity analysis are provided to illustrate the proposed model. The results indicate that the total profit from the buyer and vendor together can increase, although a price discount is given to the buyer in the proposed models.     

A joint dynamic pricing and advertising model of perishable products

Advertising and dynamic pricing play key roles in maximizing profit of a firm. In this paper a joint dynamic pricing and advertising problem for perishable products is investigated, where the time-varying demand rate is decreasing in sales price and increasing in goodwill. A dynamic optimization model is proposed to maximize total profit by setting a joint pricing and advertising policy under the constraint of a limited advertising capacity. By solving the dynamic optimization problem on the basis of Pontryagin’s maximum principle, the analytical solutions of the optimal joint dynamic pricing and advertising policy are obtained. Additionally, to highlight the advantage of the joint dynamic strategy, the case of the optimal advertising with static pricing policy is considered. Numerical examples are presented to illustrate the validness of the theoretical results, and some managerial implications for the pricing and advertising of the perishable products are provided.     

Modelling advertising budgeting and allocation decisions using modified multinomial logit market share models

Previous research suggests that a multinomial logit model of market share (MNL) is inappropriate for equilibrium analyses of advertising competition. This article shows that when employing simple transformations of the advertising effort, the modified MNL model becomes useful in representing situations of diminishing returns to advertising and appropriate for advertising equilibrium analyses without additional difficulties in its empirical estimation. Using the modified MNL model, optimal advertising budgets together with their allocation over time are derived for both the cases of concave and S-shaped attraction (response) functions in a symmetric oligopoly.     

Optimal multi-period service capacity allocation and pricing allowing for uncertain competitive entry

A nonlinear programming model is formulated in this paper to determine the optimal scheme of capacity allocation and prices over a multi-period planning horizon for a service provider in the absence and presence of uncertain competitive entry. The model is solved for constant, decreasing, and increasing price sensitivities employing a combination of analytical and numerical methods. The study highlights the importance of advance selling of service prior to its eventual consumption in the spot period and investigates the impact of uncertain competitive entry on the optimal capacity allocation policy and its related profit if the entry is more or less likely or if the rival is more or less influential. The findings of the study reveal that the conclusions drawn from a two-period model are not necessarily generalizable to a model of a multi-period planning horizon.     

Recent developments in dynamic advertising research

A variety of continuous-time differential functions have been developed to investigate dynamic advertising problems in business and economics fields. Since major dynamic models appearing before 1995 have been reviewed by a few survey papers, we provide a comprehensive review of the dynamic advertising models published after 1995, which are classified into six categories: (i) Nerlove–Arrow model and its extensions, (ii) Vidale–Wolfe model and its extensions, (iii) Lanchester model and its extensions, (iv) the diffusion models, (v) dynamic advertising-competition models with other attributes, and (vi) empirical studies for dynamic advertising problems. For each category, we first briefly summarize major relevant before-1995 models, and then discuss major after-1995 models in details. We find that the dynamic models reviewed in this paper have been extensively used to analyze various advertising problems in the monopoly, duopoly, oligopoly, and supply chain systems. Our review reveals that the diffusion models have not been used to analyze advertising problems in supply chain operations, which may be a research direction in the future. Moreover, we learn from our review that very few publications regarding dynamic advertising problems have considered the supply chain competition. We also find that very few researchers have used the diffusion model to investigate the dynamic advertising problems with product quality as a decision variable; and, the pricing decision has not been incorporated into any extant Lanchester model. The paper ends with a summary of our review and suggestions on possible research directions in the future.     

Optimized appointment scheduling

In service systems, in order to balance the server’s idle times and the customers’ waiting times, one may fix the arrival times of the customers beforehand in an appointment schedule. We propose a procedure for determining appointment schedules in such a D/G/1-type of system by sequentially minimizing the per-customer expected loss. Our approach provides schedules for any convex loss function; for the practically relevant cases of the quadratic and absolute value loss functions appealing closed-form results are derived. Importantly, our approach does not impose any conditions on the service time distribution; it is even allowed that the customers’ service times have different distributions.     

Modelling imperfect advance demand information and analysis of optimal inventory policies

We consider an inventory control problem where it is possible to collect some imperfect information on future demand. We refer to such information as imperfect Advance Demand Information (ADI), which may occur in different forms of applications. A simple example is a company that uses sales representatives to market its products, in which case the collection of sales representatives’ information as to the number of customers interested in a product can generate an indication about the future sales of that product, hence it constitutes imperfect ADI. Other applications include internet retailing, Vendor Managed Inventory (VMI) applications and Collaborative Planning, Forecasting, and Replenishment (CPFR) environments. We develop a model that incorporates imperfect ADI with ordering decisions. Under our system settings, we show that the optimal policy is of order-up-to type, where the order level is a function of imperfect ADI. We also provide some characterizations of the optimal solution. We develop an expression for the expected cost benefits of imperfect ADI for the myopic problem. Our analytical and empirical findings reveal the conditions under which imperfect ADI is more valuable.     

Intertemporal service pricing with strategic customers

We study a two-period intertemporal pricing game in a single-server service system with forward-looking strategic customers who make their purchase decision based on current information and anticipated future gains. Subgame perfect Nash equilibrium (SPNE) prices are derived. A comparison between revenue-maximizing equilibrium prices and welfare-maximizing equilibrium prices is conducted and the impact on the system’s performance of misunderstanding customers’ type is evaluated.     

When should service firms provide free experience service?

By providing a free experience service, a service firm can attract more uninformed customers. However, it could reversely effect the delay-sensitive, informed customers’ decision. In this paper, we study a priority queueing system with free experience services. We study the customer behavior in equilibrium after we derive the expected customer waiting time. We then construct the service firm’s revenue function and obtain an optimal strategy for the service firm. Our results suggest that when the market size of informed customers is relatively small, the firm should consider providing free experience services for uninformed customers. Conversely, if the demand rate of potential informed customers is quite high, the firm should ignore uninformed customers.     

Strategic behavior and social optimization in Markovian vacation queues: The case of heterogeneous customers

We consider a single server queueing system in which service shuts down when no customers are present, and is resumed when the queue length reaches a given critical length. We assume customers are heterogeneous on delay sensitivity and analyze customers’ strategic response to this mechanism and compare it to the overall optimal behavior. We provide algorithms to compute the equilibrium arrival rates and also derive the monotonicity of equilibrium and optimal arrival rates. We show that there may exist multiple equilibria in such a system and the optimal arrival rate may be larger or smaller than the decentralized equilibrium one.     

Pricing surplus server capacity for mean waiting time sensitive customers

We consider a queueing model wherein the resource is shared by two different classes of customers, primary (existing) and secondary (new), under a service level based pricing contract. This contract between secondary class customers and resource manager specifies unit admission price and quality of service (QoS) offered. We assume that the secondary customers’ Poisson arrival rate depends linearly on unit price and service level offered while the server uses a delay dependent priority queue management scheme. We analyze the joint problem of optimal pricing and operation of the resource with the inclusion of secondary class customers, while continuing to offer a pre-specified QoS to primary class customers. Our analysis leads to an algorithm that finds, in closed form expressions, the optimal points of the resulting non-convex constrained optimization problem. We also study in detail the structure and the non-linear nature of these optimal pricing and operating decisions.     

An inventory control system for products with optional components under service level and budget constraints

Modularization and customization have made enterprises face the multi-item inventory problems and the interactions among those items. A powerful, affordable information technology system can make the continuous review inventory policy more convenient, efficient, and effective. In this study, a (Q, r) model is developed to find the optimal lot size and reorder point for a multi-item inventory with interactions between necessary and optional components. In order to accurately approximate costs, the service cost is introduced and defined in proportion to the service level. In addition, the service cost and purchasing cost are taken simultaneously, and are treated as a budget constraint for executives to consider because the firm’s strategy could influence the choice of service level. The proposed model is formulated as a nonlinear optimization problem, as the service level is nonlinear. Thus, some known procedures are revised to solve this problem and the results are compared with other models. The results show that the revised procedure performs better than the N–R procedure, leading to important insights about inventory control policy.     

Dynamic pricing with two revenue streams

We study casino revenue management through the pricing of hotel rooms in the presence of gaming revenue, which is random. We identify a stochastic order based on customers’ gaming profiles, from which a monotonic inventory price of rooms is obtained. We develop a threshold-type pricing policy for a special customer segmentation scheme that allows customers’ winning profiles to be ranked in terms of the failure rate order. Our results shed new light on customer valuation and market segmentation.     

Simulation and Queueing Theory Applied to a Single-Server Queue with Advertising and Balking

We use a single-server queueing model, with limited waiting room capacity, to model a situation where the manager of a facility tries to maximize the profit generated by the facility. He advertises to attract customers. The effectiveness of advertising may depend on the reputation of the facility, which is measured by the fraction of customers who balk. We assume Poisson arrivals and allow Erlang service times to study how the variance of service times affects the optimal policy, both when the efficiency of advertising is exogenous, and when it is a function of the balking rate. We conclude that the optimal policies are similar for deterministic service times, but diverge as the variance of the service time increases.     

Dynamic pricing and warranty policies for products with fixed lifetime

We consider a repairable product with known market entry and departure times. A warranty policy is offered with product purchase, under which a customer can have a failed item repaired free of charge in the warranty period. It is assumed that customers are heterogeneous in their risk attitudes toward uncertain repair costs incurred after the warranty expires. The objective is to determine a joint dynamic pricing and warranty policy for the lifetime of the product, which maximizes the manufacturer’s expected profit. In the first part of the analysis, we consider a linearly decreasing price function and a constant warranty length. We first study customers’ purchase patterns under several different pricing strategies by the manufacturer and then discuss the optimal pricing and warranty strategy. In the second part, we assume that the warranty length can be altered once during the product lifetime in developing a joint pricing and warranty policy. Numerical studies show that a dynamic warranty policy can significantly outperform a fixed-length warranty policy.     

Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: A generalized analytic approach

This paper deals with the qualitative characterization of optimal pricing and advertising policies together with the optimal ratio of the advertising elasticity of demand to its price elasticity over time. The problem is studied for frequently purchased products and services (FPS) as well as consumer durable goods (CDG) in both monopolistic and duopolistic markets. Demand dynamics, cost learning and discounting of future profits are taken into consideration. In addition, both the open-loop and feedback methodologies are pursued to characterize and compare the derived optimal policies.The paper uses an analytical approach to characterize the optimal dynamic policies in a general setting as is mathematically tractable, followed by the analysis of more specific models to gain additional managerial insights while maintaining a certain degree of generality. Optimal FPS marketing-mix policies are shown to be different from their CDG counterparts for both monopolistic and duopolistic markets. While the ratio of advertising elasticity to price elasticity appears to have been governed by similar set of rules for FPS and CDG, the direction of change of such ratio over time looks different from each other. Managerial implications and directions for future research are also discussed.     

A bi-level programming model and solution algorithm for the location of logistics distribution centers

In this paper, by considering benefits of customers and logistics planning departments, a bi-level programming model is presented to seek the optimal location for logistics distribution centers. The upper-level model is to determine the optimal location by minimizing the planners’ cost, and the lower gives an equilibrium demand distribution by minimizing the customers’ cost. Based on the special form of constraints, a simple heuristic algorithm is proposed. Finally, a numerical example is used to illustrate the application of the method, which shows that the algorithm is feasible and advantageous.     

On the impact of initial performance on the effectiveness of advertising pulsation policies

Using a modified version of a Vidale–Wolfe model, proposed by Little, this paper examines the impact of initial sales rate on the performance of a variety of discrete, piecewise-continuous advertising policies for a finite planning horizon. The deployment of a non-discounted measure of performance reveals, irrespective of the shape of the advertising response function, that when the initial sales rate is different from zero at the beginning of the planning period: (1) a firm would be better off concentrating its advertising effort at the end rather than at the beginning of the planning period for a Blitz Policy (BP), (2) for an Advertising Pulsing/Maintenance Policy (APMP), it is more lucrative for a firm to alternate between a lower level of advertising followed by higher level (low–high) in a cyclic manner rather than to cycle the opposite way (high–low), and (3) in the presence of an initial sales rate, the pattern of the optimal advertising policy determined by dynamic programming can be significantly different from its alternative counterpart in its absence. In addition, it has been demonstrated, among other theoretical findings, that, for any given mean rate of advertising, the mean sales is bounded from below and is a decreasing function of the length of the planning horizon. Numerical examples are introduced to illustrate and reinforce the above research findings.