A continuous-time dynamic pricing model knowing the competitor’s pricing strategy

In this paper we consider a dynamic pricing model for a firm knowing that a competitor adopts a static pricing strategy. We establish a continuous time model to analyze the effect of dynamic pricing on the improvement in expected revenue in the duopoly. We assume that customers arrive to purchase tickets in accordance with a geometric Brownian motion. We derive an explicit closed-form expression for an optimal pricing policy to maximize the expected revenue. It is shown that when the competitor adopts a static pricing policy, dynamic pricing is not always effective in terms of maximizing expected revenue compared to a fixed pricing strategy. Moreover, we show that the size of the reduction in the expected revenue depends on the competitor’s pricing strategy. Numerical results are presented to illustrate the dynamic pricing policy.     

Probability distributions of cost,revenue and profit over a warranty cycle

A warranty cycle starts with the sale of a new item and terminates when the warranty servicing obligation of the manufacturer created by this sale ends. Cost and profit measures over a warranty cycle are of interest with regards to accounting, pricing, product quality, warranty policy design, and other issues. For most predictive and decision making purposes, these variables cannot be described adequately by their means alone. In this paper, we obtain the probability distributions of the manufacturer's rebate, cost, revenue and profit during a cycle, under a (combination) freereplacement/pro-rata warranty policy, with the incorporation of the customer repurchase behavior under warranty. We first derive the joint distribution of the numbers of free and pro-rata replacements during a cycle. We then construct and compute the distributions of interest by conditioning on the numbers of such replacements. In so doing, we take into account the warranty policy, in terms of the lengths of the free and pro-rata periods, the cost and rebate profiles, customer repurchase probabilities during a pro-rata period, and the failure time distribution of the product. We provide several numerical examples, using data that are typical of battery warranties.     

基于两类失效的产品保修策略与出保维修优化

基于消费者对保修的需求,设计消费者偏爱的保修策略是制造商巩固市场地位、提升市场竞争力的一种战略决策。与此同时,以较低费用制定较长出保服役时间的出保维修策略也是消费者一直追求的目标。本文以两类失效产品为研究对象,首先从制造商角度将消费者偏爱的更新免费更换保修策略与产品定价相融合,开展了产品保修策略设计。其次,从消费者角度将预防维修与经典周期更换策略相融合,提出了维修—周期更换策略,且将其作为出保维修策略并对相应的性能进行了说明。通过数值实验发现,利润模型可对保修开展设计;与总费用模型作为目标函数相比,费用率模型作为目标函数可降低寿命周期费用;与经典周期更换策略相比,提出的维修—周期更换策略能使出保服役时间更长、费用率更低。     

Two-period dynamic versus fixed-ratio pricing in a capacity constrained duopoly

This paper analyzes the impact of dynamic and fixed-ratio pricing policies on firm profits and equilibrium prices under competition. Firms that have equal inventories of perfectly substitutable and perishable products compete for customer segments that demand the product at different times. In each period, customers first purchase from the low price firm and then from the high price firm up to their inventories, provided the prices are lower than the maximum they are willing to pay. The main conclusions of this paper are as follows: although dynamic pricing is a more sophisticated policy than fixed-ratio pricing, it may lead to decreased equilibrium profits; under both pricing policies, one firm assumes the role of a low-cost high-output firm while the other assumes the role of a high-cost low-output firm; and, the supply demand ratio has more impact on the outcome of the competition than the heterogeneity in consumer reservation prices.     

Dynamic pricing,product and process innovation

The question of simultaneous dynamic pricing, product and process investment policies is crucial for manufacturing and high-tech industries. This paper models these policies in an optimal control setting. On the supply side, the firm sets prices, product and process investment levels over time. On the demand side, current demand depends on price and quality. Under an additive separable demand function, dynamic pricing increases with quality and cost. Therefore, both product innovation and process innovation impact the pricing policy. Under a multiplicative separable demand function, dynamic pricing policy follows the dynamic of production cost and is independent of the evolution of product quality. Thus, process innovation is the main determinant of a firm’s pricing policy over time and product innovation has no impact.     

Periodic pricing and replenishment policy for continuously decaying inventory with multivariate demand

This paper deals with the joint decisions on pricing and replenishment schedule for a periodic review inventory system in which a replenishment order may be placed at the beginning of some or all of the periods. We consider a single product which is subject to continuous decay and a demand which is a function of price and time, without backlogging over a finite planning horizon. The proposed scheme may adjust periodically the selling price upward or downward that makes the pricing policy more responsive to structure changes in supply or demand. The problem is formulated as a dynamic programming model and solved by numerical search techniques. An extensive numerical study is conducted to attend qualitative insights into the structures of the proposed policy and its sensitivity with respect to major parameters. The numerical result shows that the solution generated by the periodic policy outperforms that by the fixed pricing policy in maximizing discount profit.     

Optimal pricing,EOL (end of life) warranty,and spare parts manufacturing strategy amid product transition

We study firm’s strategy to determine its product price and warranty period, and plan the spare parts manufacturing so as to maximize its profit and at the same time to fulfill its commitment to providing the customer with the key part continuously over the relevant decision time horizon, i.e., the product’s life cycle plus its EOL service (warranty) period. To examine the research question, we develop and solve a two-stage optimal control theory model. From the numerical analysis, we infer as follows. It is not always true that the longer the EOL warranty period, the better for the company’s profitability, implying there exists an optimal EOL warranty period that balances all the relevant forces like market demand and cost structures. The relationship between optimal EOL warranty period and failure rate (defect rate) is concave: when the defect rate is moderate, the company has to increase its EOL warranty period as the defect rate increases so as to compensate for the deteriorating quality; but, when the defect rate is beyond a threshold level, the company needs to curtail its EOL warranty commitment as the defect rate increases in order to avoid excessive cost to service the failed parts. By depicting key dynamics in this managerial problem, this paper sheds light on how to make decision for optimal pricing and warranty when the product life cycle is finite and the company is obliged to provide after-sales services to customers for an extended period of time after the current product is no longer produced.     

按比例保修策略下多保修期差别定价研究

保修策略是联系厂商和顾客的一种合同责任,它往往用于促进产品的销售。产品保修期长短与其定价有着紧密的联系。本文在考虑一个厂商采用按比例保修策略及设定多个保修期的基础上,以产品的保修期和价格为决策变量,以厂商收益最大化为目标,研究了产品故障次数成指数分布下最优保修期和价格的组合策略,并通过算例比较了差别定价和单一定价下厂商的收益。最后,通过灵敏度分析,研究了消费者保修期偏移弹性对厂商收益所产生的影响。     

Optimal spare ordering policy under a rebate warranty

This paper develops, from the customer’s perspective, the optimal spare ordering policy for a non-repairable product with a limited-duration lifetime and under a rebate warranty. The spare unit for replacement is available only by order and the lead time for delivery follows a specified probability distribution. Through evaluation of gains due to the rebate and the costs due to ordering, shortage, and holding, we derive the expected cost per unit time and cost effectiveness in the long run and examine the optimal ordering time by minimizing or maximizing these cost expressions. We show that there exists a unique optimum solution under mild assumptions. We provide a numerical example and illustrate sensitivity analysis.     

基于视情维修的质保政策设计研究

随着产品同质化程度不断提升,完善的质保服务已成为厂商提升品牌形象、刺激用户购买需求和全面反馈市场信息的主要途径。本文以具有退化特性的耐用品为研究对象,建立了视情维修条件下性能退化的维纳过程模型,考虑产品价格、质保期长度和维修费用承担比例对产品需求的影响,以最大化厂商利润为目标,确定了最优的质保期长度和维修费用承担比例。结合算例,比较了无视情维修和提供视情维修两种情形下对应的厂商利润,并分析了产品退化速率、成本参数和产品价格对利润的影响。研究结果表明,在质保服务范围内提供合理的视情维修服务既可将产品可靠性维持在一个较高水平,又可显著提升厂商利润。     

Last time buy decisions for products sold under warranty

Manufacturers supplying products under warranty need a strategy to deal with failures during the warranty period: repair the product or replace it by a new one, depending on e.g. age and/or usage of the failed product. An (implicit) assumption in virtually all models is that new products to replace the failed ones are immediately available at given replacement costs. Because of the short life cycles of many products, manufacturing may be discontinued before the end of the warranty period. At that point in time, the supplier has to decide how many products to put on the shelf to replace failed products under warranty that will be returned from the field (the last time buy decision). This is a trade-off between product availability for replacement and costs of product obsolescence. In this paper, we consider the joint optimization of repair-replacement decisions and the last time buy quantity for products sold under warranty. We develop approximations to estimate the total relevant costs and service levels for this problem, and show that we can easily find near-optimal last time buy quantities using a numerical search. Comparison to discrete event simulation results shows an excellent performance of our methods.     

A general age-replacement model with minimal repair under renewing free-replacement warranty

A general age-replacement model in which incorporates minimal repair, planned and unplanned replacement, is considered in this paper for products under a renewing free-replacement warranty policy. For both warranted and non-warranted products, cost models from the user’s perspective are developed, and the corresponding optimal replacement ages are derived such that the long-run expected cost rate is minimized. The impacts of a product warranty on the optimal replacement model are investigated analytically. Furthermore, we show that the optimal replacement age for a warranted product is closer to the end of the warranty period than for a non-warranted product. Finally, numerical examples are given for illustration.     

Dynamic pricing with uncertain production cost: An alternating-move approach

This article studies a two-firm dynamic pricing model with random production costs. The firms produce the same perishable products over an infinite time horizon when production (or operation) costs are random. In each period, each firm determines its price and production levels based on its current production cost and its opponent’s previous price level. We use an alternating-move game to model this problem and show that there exists a unique subgame perfect Nash equilibrium in production and pricing decisions. We provide a closed-form solution for the firm’s pricing policy. Finally, we study the game in the case of incomplete information, when both or one of the firms do not have access to the current prices charged by their opponents.     

Optimal maintenance strategy under renewable warranty with repair time threshold

In this paper, we consider a periodic preventive maintenance model, from the manufacturer's perspective, which can be implemented to reduce the maintenance cost of a repairable product during a given warranty period. The product is assumed to deteriorate with age and the warranty policy we adopt in this paper takes into account the two factors of failure time and repair time of the product when the product failure occurs. Under the proposed two-factor warranty, a repair time threshold is pre-determined and if the repair takes more time than that of the threshold, the failed product is replaced with a renewed warranty policy. Otherwise, the product is only minimally repaired to return to the operating state. During such a renewable warranty period, preventive maintenance is conducted to reduce the rate of degradation periodically while the product is in operation. By assuming certain cost structures, we formulate the expected warranty cost during the warranty period from the manufacturer's perspective when a periodic preventive maintenance strategy is adapted. Although more frequent preventive maintenance increases the warranty cost, the chance of product failures would be reduced. The main aim of this paper is to accomplish the optimal trade-off between the warranty cost and the preventive maintenance period by determining the optimal preventive maintenance period that minimizes the total expected warranty cost during the warranty period. Assuming the power law process for the product failures, we illustrate our proposed maintenance model numerically and study the impact of relevant parameters on the optimal preventive maintenance policy.     

Selling to the “Newsvendor” with a forecast update: Analysis of a dual purchase contract

We consider a supply chain in which a manufacturer sells to a procure-to-stock retailer facing a newsvendor problem with a forecast update. Under a wholesale price contract, the retailer waits as long as she can and optimally places her order after observing the forecast update. We show that the retailer’s wait-and-decide strategy, induced by the wholesale price contract, hinders the manufacturer’s ability to (1) set the wholesale price and maximize his profit, (2) hedge against excess inventory risk, and (3) reduce his profit uncertainty. To mitigate the adverse effect of wholesale price contract, we propose the dual purchase contract, through which the manufacturer provides a discount for orders placed before the forecast update. We characterize how and when a dual purchase contract creates strict Pareto improvement over a wholesale price contract. To do so, we establish the retailer’s optimal ordering policy and the manufacturer’s optimal pricing and production policies. We show how the dual purchase contract reduces profit variability and how it can be used as a risk hedging tool for a risk averse manufacturer. Through a numerical study, we provide additional managerial insights and show, for example, that market uncertainty is a key factor that defines when the dual purchase contract provides strict Pareto improvement over the wholesale price contract.     

Dynamic decision-making for an inventory system with time-varying demand

This article considers the problem of dynamic decision-making for time-varying demand products under trade credit. The article adopts a price, warranty length and time-dependent demand function to model the finite time horizon inventory. The objective of this study is to determine the optimal periodic selling price, warranty length and ordering quantity so that the total profit is maximized. We discuss the optimization properties and develop solution procedures based on dynamic programming techniques for solving the problem described. The numerical analyses show that dynamic decision-making is superior to fixed decision-making and an appropriate warranty policy can benefit the company. This study also discusses the effects of interest earned, interest charged and credit period on company's decisions and profits.     

Dismantle or remanufacture?

In this paper we study a firm’s disposition decision for returned end-of-use products, which can either be remanufactured and sold, or dismantled into parts that can be reused. We formulate this problem as a multi-period stochastic dynamic program, and find the structure of the optimal policy, which consists of monotonic switching curves. Specifically, if it is optimal to remanufacture in a given period and for given inventory levels, then it is also optimal to remanufacture when the inventory of part(s) is higher or the inventory of remanufactured product is lower.     

Retail price markup commitment in decentralized supply chains

We investigate the operational decisions and resulting profits for a supply chain facing price-dependent demand under a policy where there is an ex-ante commitment made on the retail price markup. We obtain closed-form solutions for this policy under the assumption of a multiplicative demand function and we analytically compare its performance with that of a traditional price-only policy. We compare these results to results obtained when demand follows a linear additive form. These formulations are shown to be qualitatively different as the manufacturer’s wholesale pricing decision is independent of the retail price markup commitment in the multiplicative case, but not when demand is linear additive. We demonstrate that the ex-ante commitment can lead to Pareto-improving solutions under linear additive demand, but not under the multiplicative demand function. We also consider the effect of pricing power in the supply chain by varying who determines the retail price markup.     

Optimal warranty policies for systems with imperfect repair

We investigate a system whose basic warranty coverage is minimal repair up to a specified warranty length. An additional service is offered whereby first failure is restored up to the consumers’ chosen level of repair. The problem is studied under two system replacement strategies: periodic maintenance before and after warranty. It turns out that our model generalizes the model of Rinsaka and Sandoh [K. Rinsaka, H. Sandoh, A stochastic model with an additional warranty contract, Computers and Mathematics with Applications 51 (2006) 179–188] and the model of Yeh et al. [R.H. Yeh, M.Y. Chen, C.Y. Lin, Optimal periodic replacement policy for repairable products under free-repair warranty, European Journal of Operational Research 176 (2007) 1678–1686]. We derive the optimal maintenance period and optimal level of repair based on the structures of the cost function and failure rate function. We show that under certain assumptions, the optimal repair level for additional service is an increasing function of the replacement time. We provide numerical studies to verify some of our results.     

Joint pricing and inventory control with a Markovian demand model

We consider the joint pricing and inventory control problem for a single product over a finite horizon and with periodic review. The demand distribution in each period is determined by an exogenous Markov chain. Pricing and ordering decisions are made at the beginning of each period and all shortages are backlogged. The surplus costs as well as fixed and variable costs are state dependent. We show the existence of an optimal (s, S, p)-type feedback policy for the additive demand model. We extend the model to the case of emergency orders. We compute the optimal policy for a class of Markovian demand and illustrate the benefits of dynamic pricing over fixed pricing through numerical examples. The results indicate that it is more beneficial to implement dynamic pricing in a Markovian demand environment with a high fixed ordering cost or with high demand variability.