|
|||||
|
|
Effectiveness of retail joint promotions under different channel structures |
|
| Authors: | Salma Karray |
| Institution: | a Faculty of Business and IT, University of Ontario Institute of Technology, 2000 Simcoe Street North, Oshawa, Ontario, Canada L1H 7K4 |
| Abstract: | |
| Keywords: | Marketing Game theory Supply chain management Retailing |
| 本文献已被 ScienceDirect 等数据库收录！ | |