| 基于服务营销的高校图书馆读者权益探析 |
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| 引用本文： | 李淑青.基于服务营销的高校图书馆读者权益探析[J].科技情报开发与经济,2010,20(18):3-5. |
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| 作者姓名： | 李淑青 |
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| 作者单位： | 东南大学人文学院,江苏南京,210096;南京人口管理干部学院,江苏南京,210042 |
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| 摘 要： | 基于服务营销理论,以《普通高等学校图书馆规程》和《消费者权益保护法》为主要依据,从高校图书馆提供的服务产品出发,探析了高校图书馆读者权益的起因、概念及其内涵。
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| 关 键 词： | 高校图书馆 服务营销 服务产品 读者权益 |
Probe into the Rights and Interests of Readers of University Library Based on Service Marketing |
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| LI Shu-qing.Probe into the Rights and Interests of Readers of University Library Based on Service Marketing[J].Sci-Tech Information Development & Economy,2010,20(18):3-5. |
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| Authors: | LI Shu-qing |
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| Institution: | LI Shu-qing |
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| Abstract: | Based on service marketing theory,and taking The Library Regulations of Common Higher Learning Institutions and Law on the Protection of Consumer Rights and Interests as the main bases,this paper probes into the origins,concepts and connotations of the rights and interests of the readers of university library starting from the service products provided by university library. |
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| Keywords: | university library service marketing service product readers＇rights ＆ interests |
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