| 中美城市主题公园营销模式初探——以美国迪斯尼乐园和深圳华侨城为例 |
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| 引用本文： | 王庆生,张丹.中美城市主题公园营销模式初探——以美国迪斯尼乐园和深圳华侨城为例[J].中州大学学报,2009,26(5):13-17. |
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| 作者姓名： | 王庆生 张丹 |
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| 作者单位： | 天津商业大学商学院,天津,300134 |
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| 基金项目： | 教育部留学回国人员科研启动基金项目"天津滨海新区旅游产业培育与组织研究" |
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| 摘 要： | 主题公园的建设与发展在中国方兴未艾,短短二十多年取得了很大的成就,世界主题公园巨头迪斯尼进驻中国市场,给中国主题公园提出了更严峻的挑战。本文从主题公园营销的角度出发,将美国迪斯尼主题公园与中国华侨城主题公园对比,指出我国在主题公园营销方面的成功之处以及存在的问题,旨在为我国主题公园的经营与发展提供一些借鉴。
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| 关 键 词： | 主题公园 营销模式 迪斯尼 华侨城 |
Marketing Models of Theme Park in China and the United States——A Case Study on Disney World and Shenzhen Overseas Chinese Town |
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| WANG Qing-sheng,ZHANG Dan.Marketing Models of Theme Park in China and the United States——A Case Study on Disney World and Shenzhen Overseas Chinese Town[J].Journal of Zhongzhou University,2009,26(5):13-17. |
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| Authors: | WANG Qing-sheng ZHANG Dan |
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| Institution: | (Business School of Tianjin University of Commerce, Tianjin 300134 ,China) |
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| Abstract: | The construction and development of theme parks in China have made great achievements in the past twenty years.China s theme parks are confronting severe challenges with Disney World entering Chinese market.In this paper,Shenzhen Overseas Chinese Town is compared with Disney World from the marketing perspective,then the success and weakness of theme parks in China are pointed out and some suggestions are provided as well. |
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| Keywords: | theme park marketing model Disney World Overseas Chinese Town |
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