| 两类零售企业竞争策略选择的演化博弈分析 |
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| 引用本文： | 姚洪兴,狄红星,丁娟. 两类零售企业竞争策略选择的演化博弈分析[J]. 数学的实践与认识, 2007, 37(20): 7-13 |
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| 作者姓名： | 姚洪兴 狄红星 丁娟 |
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| 作者单位： | 1. 江苏大学,系统工程研究所,江苏,镇江,212013;滑铁卢大学,应用数学系,滑铁卢 N2L 3G1,加拿大
2. 江苏大学,系统工程研究所,江苏,镇江,212013 |
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| 基金项目： | 国家自然科学基金;中国博士后科学基金;江苏省留学回国人员科研项目 |
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| 摘 要： | 运用演化博弈理论分析了在同一市场两类零售企业行为的演化过程.根据两类企业竞争策略的复制者动态方程,分析了两类企业策略选择的演化均衡特征,并分析了一些主要参数对企业竞争策略选择的影响.结果表明,企业的相对实力和两企业竞争成本的乘积对企业行为的演化起着至关重要的作用.
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| 关 键 词： | 演化博弈 零售业态 复制者动态方程 进化稳定策略 |
| 修稿时间： | 2006-12-07 |
Evolutionary Game Analysis of Competition Strategy Choice of Two Types of Retail Enterprises |
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| YAO Hong-xing,DI Hong-xing,DING Juan. Evolutionary Game Analysis of Competition Strategy Choice of Two Types of Retail Enterprises[J]. Mathematics in Practice and Theory, 2007, 37(20): 7-13 |
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| Authors: | YAO Hong-xing DI Hong-xing DING Juan |
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| Abstract: | The paper analyzes the evolutionary process of behavior of two types of retail enterprises in the same market by using evolutionary game theory.Evolutionary equilibrium characteristics of two types of enterprises′ strategy choice are analyzed according to the replicator equation of two types of enterprises′ competition strategy.And the main parameters′s affect to the enterprises competition strategy choice is also analyzed.The result shows that the enterprises′ comparative strength and the product of two enterprises′ competition cost play an important role in evolution of enterprises′ behavior. |
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| Keywords: | evolutionary game state of retail trading replicator equation evolutionary stable strategy |
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