| 旅游市场过度价格竞争问题及对策 |
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| 引用本文： | 王秀芝,李淼焱.旅游市场过度价格竞争问题及对策[J].沈阳大学学报,2004,16(1):24-25,43. |
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| 作者姓名： | 王秀芝 李淼焱 |
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| 作者单位： | 沈阳大学,人文与旅游学院,辽宁,沈阳,110041 |
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| 摘 要： | 价格竞争是市场竞争的必然现象。价格竟争不仅可以抑制价格上扬,而且可以提高产品质量。但是过度价格竞争,则背离了价值规律,既扰乱了旅游市场,又损害了消费者利益。重点讨论了旅游行政管理部门直辖管理的旅行社和旅游饭店过度价格竞争问题,并对这些问题产生的原因进行了分析,同时提出了相应的对策。
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| 关 键 词： | 旅游市场 价格 旅行社 旅游饭店 |
| 文章编号： | 1008-9225(2004)01-0024-02 |
| 修稿时间： | 2003年4月15日 |
Problems and countermeasures on execessive price competition in tourism market |
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| WANG Xiu-zhi,LI Miao-yan.Problems and countermeasures on execessive price competition in tourism market[J].Journal of Shenyang University,2004,16(1):24-25,43. |
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| Authors: | WANG Xiu-zhi LI Miao-yan |
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| Abstract: | Price competition is an inevitable phenomenon of market competition. Suitable price competition can not only restrain the rising of price, but also increase the quality of tourist products. However, inordinate price competition contradicts the law of value, distorting the tourist market as well as affecting the consumers' benefit. Discusses the problems of price over-competition in travel agencies and tourist hotels directly supervised by tourist executive departments. Analyses the underlying reasons of these problems and points out some relative solutions. |
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| Keywords: | tourist market price travel agency tourist hotel |
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