| 提高科技期刊经济效益的途径 |
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| 引用本文： | 厉亚. 提高科技期刊经济效益的途径[J]. 河北经贸大学学报(综合版), 2007, 7(3): 92-93 |
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| 作者姓名： | 厉亚 |
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| 作者单位： | 湖南大学,期刊社,湖南,长沙,410082 |
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| 摘 要： | 目前中国科技期刊经济效益不佳的问题,可以通过以下途径加以解决:适应市场机制需要,实行产业化改革;提高期刊质量,扩大发行量;重视期刊广告;通过合作办刊方式吸纳资金投入;做好推动科学技术转化为生产力的信息中介。
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| 关 键 词： | 科技期刊 经济效益 市场 广告 |
| 修稿时间： | 2007-07-02 |
Ways to Better Economic Benefits of Technical Periodicals |
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| LI Ya. Ways to Better Economic Benefits of Technical Periodicals[J]. , 2007, 7(3): 92-93 |
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| Authors: | LI Ya |
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| Abstract: | The unsatisfactory economic benefits of technical periodicals in current China can be solved in the following ways:perform industrial reform to adjust to market mechanism;improve the quality of and expand circulation of periodicals;take advantage of ads on periodicals;introduce capital investment through cooperation;act as a good media to transform from technologies into productivity. |
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| Keywords: | technical periodicals economic benefits market ad |
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