美国SBC公司资费策略透视

美国电信运营商SBC通过对市场的细分,在长途、本地和数据通信几方面,针对不同的商业用户和住宅用户,推出了灵活多样的资费方案和策略。其不同方案的区别主要体现在计费单元的不同、签约期的长短、最低消费限制的有无、是否单一帐单以及不同的捆绑形式等。

Billing Strategy of SBC

Through the subdivision of mar-ket,the American telecom operator---SBC in tro duced flexible billing solution and strategy to wards dif ferent commercial customers and res idential customers in long-distance,local and da ta com munica-tion.The difference be tween different so-lutions are mainly in different billing u-nit,dif ferent period of contract,limita-tion on mi nimum con sump tion,sin gle billing or not and different binding mode.