| 寡占市场易逝性产品收入管理的博弈分析 |
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| 引用本文： | 俞言兵,罗利. 寡占市场易逝性产品收入管理的博弈分析[J]. 运筹与管理, 2003, 12(6): 31-34 |
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| 作者姓名： | 俞言兵 罗利 |
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| 作者单位： | 四川大学,工商管理学院服务管理研究所,四川,成都,610064 |
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| 基金项目： | 国家自然科学基金资助项目(70201011) |
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| 摘 要： | 传统的收入管理没有考虑市场竞争的情况。本研究了销售同质易逝品的两家公司的存量控制策略，证明存在纯策略的纳什均衡。通过进一步与垄断(联盟)情况下的比较，得出在竞争状况下商家将为高价顾客预留更多的产品。
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| 关 键 词： | 易逝性产品 收入管理 博弈论 存量控制策略 纳什均衡 企业 |
| 文章编号： | 1007-3221(2003)06-0031-04 |
| 修稿时间： | 2003-04-22 |
Game Analysis of Perishable-Product-Revenue-Management in Duopoly Markets |
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| YU Yan-bing,LUO Li. Game Analysis of Perishable-Product-Revenue-Management in Duopoly Markets[J]. Operations Research and Management Science, 2003, 12(6): 31-34 |
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| Authors: | YU Yan-bing LUO Li |
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| Abstract: | The traditional revenue management doesn't consider the competition in the market. This paper makes research of the inventory control strategies of two companies which sell the homogeneous perishable products in the same market and demonstrates the existence of pure strategy Nash equilibrium. Furthermore, we find that companies in competitive markets should reserve more products for high-valued customers by comparison with those in the monopoly (alliance) markets. |
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| Keywords: | game theory inventory control strategy revenue management perishable product |
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