Positions of convex bodies associated to extremal problems and isotropic measures

We show that there are close relations between extremal problems in dual Brunn-Minkowski theory and isotropic-type properties for some Borel measures on the sphere. The methods we use allow us to obtain similar results in the context of Firey-Brunn-Minkowski theory. We also study reverse inequalities for dual mixed volumes which are related with classical positions, such as ?-position or isotropic position.