| 3G终端定制模式及营销策略 |
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| 引用本文： | 王铸.3G终端定制模式及营销策略[J].邮电设计技术,2008(11). |
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| 作者姓名： | 王铸 |
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| 作者单位： | 北京电信规划设计院运营咨询部 |
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| 摘 要： | 论述了终端定制对3G发展的重要作用,总结出运营商终端定制的3种模式,并结合市场细分研究结果,针对典型用户群提出终端和业务营销策略建议。
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| 关 键 词： | 终端定制 定制模式 营销策略 3G |
3G Terminal Customization Mode and Marketing Strategy |
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| Wang Zhu.3G Terminal Customization Mode and Marketing Strategy[J].Designing Techniques of Posts and Telecommunications,2008(11). |
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| Authors: | Wang Zhu |
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| Abstract: | It discusses the function of terminal customization in 3G development, concludes 3 modes for carriers terminal customization. In combination with the market division result, it gives terminal and ser- vice marketing strategy in view of classical customer group. |
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| Keywords: | Terminal customization Customization mode Marketing strategy 3G |
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