Generalized Convexity of Functions and Generalized Monotonicity of Set-Valued Maps

We establish connections between some concepts of generalized monotonicity for set-valued maps introduced earlier and some notions of generalized convexity. Moreover, a notion of pseudomonotonicity for set-valued maps is introduced; it is shown that, if a function f is continuous, then its pseudoconvexity is equivalent to the pseudomonotonicity of its generalized subdifferential in the sense of Clarke and Rockafellar.