入世对我国体育产业的影响及其对策研究

分析了入世后我国体育产业暴露的不足，如体育消费水平低，体育用品竞争力不强，市场类型人才缺乏，无形资产流失及经营实体发展缓慢等。探讨了体育产业的发展对策，认为应重点发展体育本体产业，带动产业相关领域发展；形成多元化投资体系；培养龙头企业，提高竞争力；培养经营人才，提高管理水平以及进一步深化体制改革。

An influence on our physical industry after entering the WTO and countermeasure study

The article analyses some deficiencies exposed to the physical industry in our country after entering the WTO.They are the low consuming level,poor competition of sports articles,wanting in person of marketing type,running-off of the invisible property,and slow development of managemental substance.The article discusses the developmental measure of the physical industry.It is believed that the physical industry should be developed seriously to bring along the interrerated fields expanding,form the investment system of multiformalization,train the leading enterprise,enhance competition,foster the talent of management,increase supervising level and deepen the reform of system.