The Changing Role of O.R.

The authors set out to consider the activities of their own O.R. group at British Airways in the light of Russ Ackoff's papers delivered at the 1978 ORS Conference, but the paper has developed into a discussion of Ackoff's ideas from the viewpoint of an in-house industrial O.R. group that has had considerable success in implementation and has thought a great deal about what it is trying to do. Particularly relevant is the emphasis placed by this O.R. group on highly interactive planning models and systems and on an evolutionary approach to development. Some attempt is made to put Ackoff's ideas into an historical perspective and his main points are discussed one by one. The authors are in sympathy with the direction Ackoff is pressing, but not with the gloom his paper has generated in some quarters.