从传播学角度看“花儿”的传承

"花儿"是流行于西北地区汉、回、藏、东乡、保安、撒拉、土、裕固、蒙等民族中的一种古老的民歌,其传播历史悠久。随着全球化进程的加快,花儿生存的环境变得越来越复杂,传播的方式由人际传播变为大众传播,地域变得更为广阔,传播形式也发生了变化,被改编成各种各样的花儿剧。花儿的传承和开发可从三个方面入手:第一、政府应加大力度和速度,投入人力和财力进行采录和收集;第二、传承方式的多样化,保留或鼓励传统的传承方式:如家族传承、业缘传承,校园传承,充分利用传媒进行传承,利用文艺传播进行传承,利用学术传播进行传承;第三、合理有效的利用和开发花儿。政府应利用传媒加大宣传和支持的力度,使花儿得到很好的传承。

Studying the smriti of flower in the perspective of Mass Communication

Flowersis a popular in northwest area,it is an old folk song of Han,Hui,Tibetan,Dongxiang,Baoan,Salar,Tu,Yugur,Mongolia and other ethnicities,and also has a long history.As the increasingly developed of the globalization processing,flower 's survival environment becomes increasingly complex,the style of the transmission is from interpersonal communication into mass communication,and area of flower transmission becomes wider,the shape of flower transmission has also been changed and was adapted into a varie...