Price competition and store competition: Store brands vs. national brand |
| |
| Authors: | Sungchul Choi Karima Fredj |
| |
| Affiliation: | 1. School of Business, University of Northern British Columbia, Prince George, Canada V2N 4Z9;2. Department of Economics, University of Northern British Columbia, Prince George, Canada V2N 4Z9 |
| |
| Abstract: | This paper studies pricing strategies in a market channel composed of one national brand manufacturer and two retailers who, each, carry their own store brand and a national brand products. The model accounts for product competition between store brands and the national brand products, as well as for store competition between retailers. |
| |
| Keywords: | Channel leadership Distribution channels Game theory Product differentiation Store brands Store differentiation |
| 本文献已被 ScienceDirect 等数据库收录！ |
