Pricing decisions for complementary products with firms’ different market powers |
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Authors: | Jie Wei Jing Zhao Yongjian Li |
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Institution: | 1. General Courses Department, Military Transportation University, Tianjin 300161, PR China;2. School of Science, Tianjin Polytechnic University, Tianjin 300160, PR China;3. Business School, Nankai University, Tianjin 300071, PR China |
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Abstract: | This article reports the results of a study that explores the pricing problems with regard to two complementary products in a supply chain with two manufacturers and one common retailer. The authors establish five pricing models under decentralized decision cases, including the MS-Bertrand, MS-Stackelberg, RS-Bertrand, RS-Stackelberg, and NG models, with consideration of different market power structures among channel members. By applying a game-theoretical approach, corresponding analytic solutions are obtained. Then, by comparing the maximum profits and optimal pricing decisions obtained in different decision cases, interesting and valuable managerial insights are established. |
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Keywords: | Pricing Complementary products Market power Stackelberg game |
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