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Step by step. The benefits of stage-based R&D licensing contracts
Authors:Pascale Crama  Bert De Reyck  Zeger Degraeve
Affiliation:1. Lee Kong Chian School of Business, Singapore Management University, 50 Stamford Road, Singapore 178899, Singapore;2. Department of Management Science & Innovation, University College London, Gower Street, London WC1E 6BT, United Kingdom;3. Melbourne Business School, 200 Leicester Street, Carlton, Vic 3053, Melbourne, Australia;4. Department of Management Science & Operations, London Business School, Regent’s Park, London NW1 4SA, United Kingdom
Abstract:We examine how a licensor can optimally design licensing contracts for multi-phase R&D projects when he does not know the licensee’s project valuation, leading to adverse selection, and cannot enforce the licensee’s effort level, resulting in moral hazard. We focus on the effect of the phased nature typical of such projects, and compare single-phase and multi-phase contracts. We determine the optimal values for the upfront payment, milestone payments and royalties, and the optimal timing for outlicensing. Including multiple milestones and accompanying payments can be an effective way of discriminating between licensees holding different valuations, without having to manipulate the royalty rate, which induces licensees to invest less, resulting in lower project values and socially suboptimal solutions. Interestingly, we also find that multiple milestone payments are beneficial even when the licensor is risk-averse, contrary to standard contract theory results, which recommend that only an upfront payment should be used. In terms of licensing timing, we show that the optimal time depends on the licensor’s risk aversion, the characteristics of the licensee and the project value.
Keywords:Research and development   Innovation   Contract design   Asymmetric information   Industries   Pharmaceutical
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