| 妈祖信仰与文化产业：人类学的个案研究——以台湾嘉义新港奉天宫为例 |
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| 引用本文： | 张珣.妈祖信仰与文化产业：人类学的个案研究——以台湾嘉义新港奉天宫为例[J].莆田高等专科学校学报,2012(3):1-7. |
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| 作者姓名： | 张珣 |
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| 作者单位： | 台湾“中研院”民族学研究所,台湾台北11529 |
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| 摘 要： | 以田野调查资料为依据，阐述台湾嘉义县新港乡奉天宫妈祖庙，在现任董监事团体的积极经营之下，在南台湾众多老大妈祖庙竞争中，崭露头角。奉天宫的成功转型经历，为妈祖信仰与文化产业创新，提供了典型的个案。
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| 关 键 词： | 妈祖信仰 文化产业 新港 奉天宫 |
The Mazu Belief and Cultural Industry： An Anthropological Case Study——To Take Fengtian Mazu Temple, Xingang, Jiayi, Taiwan as an Example |
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| ZHANG.The Mazu Belief and Cultural Industry： An Anthropological Case Study——To Take Fengtian Mazu Temple, Xingang, Jiayi, Taiwan as an Example[J].Journal of Putian College,2012(3):1-7. |
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| Authors: | ZHANG |
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| Institution: | ZHANG Xun (Institute of Ethnology, Academia Sinica, Taipei Taiwan 11529, China) |
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| Abstract: | Fengtian Mazu temple has been involved in the dispute of which is the most influential and powful Mazu temple with a lot of Mazu temples in southern Taiwan. With the efforts of present board of directors and supervisors, Fengtian Mazu temple changed its strategy and tried to expand its territory by developing local cultural industries. This paper provides a classic case of transition with it＇s process based on field investigation. |
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| Keywords: | Mazu Belief cultural industry Xinggang district Fengtian Mazu temple |
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