对高职院校《品牌管理》课程教学改革探索

高等职业教育的《品牌管理》课程在教学中存在的主要问题：不重视课程建设、教学重理论轻实践、教学内容针对性不强、没有形成教学科研团队、考核方式单一等。通过采取修订教学大纲、调整教学内容、重视实践教学、改革课程考核方式等措施后,课程教学针对性增强、理论讲述系统、提高了学生从事相关工作的岗位技能,教学效果明显,教学改革探索取得阶段性成功。

An Exploration on Reform of Brand Management Courses Teaching in Higher Vocational Colleges

Key questions on brand management courses teaching in Higher Vocational Colleges can be summarized as thinking little of courses construction,little of practice teaching and much of theory teaching,teaching content were not well targeted,teaching and research team were not built and the ways of examination were single. So the countermeasures are reform teaching program,adjust teaching content,reform the ways of examination and so on. Through this,the teaching content will be targeted,a new system of the the...