企业社会责任下碳减排优化策略与协调机制研究

基于企业社会责任(CSR)的视角,本文研究由生产低碳产品的制造商和零售商组成的二级供应链的最优策略及供应链协调问题。通过构造供应链成员具有社会责任感的效用函数,分析了CSR对各成员的利润和环境的影响。研究发现:制造商和零售商都是通过降低碳排放水平来体现社会责任感;无论制造商有社会责任感还是零售商有社会责任感,供应链的利润都增大;在收益共享-成本分摊合同(RC合同)下协调,可以使制造商和零售商实现双赢(帕累托最优);零售商应该承担更多的社会责任,降低碳排放水平。

Research on Carbon Reduction Optimization Strategy and CoordinationMechanism in Consideration of Corporate Social Responsibility

Based on the perspective of corporate social responsibility(CSR),this paper studies the optimal strategy and supply chain coordination for a two-stage supply chain composed of a manufacturer who producing low-carbon products and a retailer.By constructing the utility function with the members of the supply chain having social responsibility,we analyze the impact of CSR on the profits of each member and environment.We find that both manufacturers and retailers show social responsibility by reducing carbon emissions.If the manufacturer or the retailer has social responsibility,the profit of the supply chain increases.The designed contract(RC contract)about revenue-sharing and cost-sharing enables both the manufacturer and the retailer to achieve a win-win situation(pareto optimality).Retailers should bear more social responsibility to reduce carbon emission levels.