网络上的选址博弈模型

研究了具有竞争关系的两公司在由客户组成的网络上先后进行选址的情形,将这种情形建模成一个S tackelberg博弈.由于商店选址之后,客户的行为是自发的,在这种情况下,客户之间往往会有合作,以降低车辆路径费用.提出利用车辆路径合作博弈来模拟客户的行为,从而确定各商店的客户集,并将这种方法与直接利用客户到商店的距离来确定商店的客户集的方法进行了统计意义上的比较.

Location Game on Networks

This paper considers the situation of two competing companies entering a network market in order,and modeling this situation as a Stackelberg game.After both companies have entered the market,customers are free to choose anyone of them as the supplier.Because going to the company alone usually costs customers more,they cooperate with each other in order to reduce their vehicle routing cost.We propose using vehicle routing game to mimic this cooperation and determine which customer will go to which company.F...