考虑专利保护和渠道偏好的再制造双渠道闭环供应链决策与协调

本文在电子商务环境下考虑消费者对零售渠道和直销渠道具有不同的渠道偏好,研究了专利许可零售商实施再制造的双渠道闭环供应链定价决策和协调问题。运用博弈论方法求得了集中决策和分散决策情形下的最优定价策略,并分析了消费者渠道偏好系数对节点企业最优定价策略及利润的影响。针对分散决策存在效率损失的问题,以集中决策的最优解为基准,通过联合运用一个由批发价格、直销价格和专利许可费构成的定价机制和一个利润分享机制,实现了双渠道闭环供应链的完美协调。

Decision and Coordination of Dual-channel Closed-loop Supply Chain withRemanufacturing considering Patent Protection and Channel Preference

Aiming at the different channel preference of customers for retail channel and direct channel under e-commerce, the pricing decision and coordination problem for a dual-channel closed-loop supply chain with retailer engages in remanufacturing under patent licensing are studied. The optimal pricing strategies in the centralized dual-channel closed-loop supply chain and decentralized dual-channel closed-loop supply chain are obtained by using game theory, and the influences of customers’ channel preference coefficient on the optimal pricing decisions and the profits of the channel members are analyzed. A price mechanism with a wholesale price, a direct channel price and a patent licensing fee and a profit sharing mechanism are combined to achieve the perfect coordination of the decentralized dual-channel closed-loop supply chain based on the optimal results of the centralized dual-channel closed-loop supply chain.