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名优产品与劣质产品,孰优孰劣——消费品市场的博弈分析
引用本文:蒋桂松,林海波.名优产品与劣质产品,孰优孰劣——消费品市场的博弈分析[J].数学理论与应用,2006,26(3):67-69.
作者姓名:蒋桂松  林海波
作者单位:中南大学数学学院 长沙410075
摘    要:由于信息不对称,买者通过逆向选择,在消费品市场上形成’伪劣产品”驱逐“名优产品”,类似于货币史上“劣币驱逐良币”,从而伪劣产品泛滥,而在信息畅通的情况下,消费者的选择是购买名优产品,不买劣质产品,厂商的选择是生产名优产品,或者长期生产劣质产品,但产品无人问津.

关 键 词:消费品市场  博弈  逆向选择  名优产品  伪劣产品
收稿时间:12 23 2005 12:00AM

It Is Hard to Judge Between High Quality Well-known Goods and Inferior Quality Goods
Jian Guisong Lin Haibo.It Is Hard to Judge Between High Quality Well-known Goods and Inferior Quality Goods[J].Mathematical Theory and Applications,2006,26(3):67-69.
Authors:Jian Guisong Lin Haibo
Institution:Central South University,Changsha,410075
Abstract:In the consumer goods market,the consumer uses the converse selection because of the incomplete information.The result is that the inferior quality goods expel high quality well-known goods and the market is full of inferior quality goods;However,if the information is complete,the consumer will choose to buy the ihgh quality well-known goods but not the inferior quality goods.The manufacturer will choose to produce the high quality goods,or to produce the inferior quality goods of long duration,but there will be no consumer to buy it.
Keywords:consumer goods market game converse selection high quality well-known goods inferior quality goods  
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