| 试论服装企业名牌战略 |
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| 引用本文： | 范福军,钟建英.试论服装企业名牌战略[J].西安工程科技学院学报,1998(3). |
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| 作者姓名： | 范福军 钟建英 |
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| 作者单位： | 西北纺织工学院服装分院!710048 |
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| 摘 要： | 论述了服装企业名牌战略的内涵，探讨了服装企业实施名牌战略的意义、目标及途径．
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| 关 键 词： | 服装企业 名牌战略 市场 |
The Great Brand Strategies for Garment Enterprise |
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| Fan Fujun,Zhong Jianying.The Great Brand Strategies for Garment Enterprise[J].Journal of Xi an University of Engineering Science and Technology,1998(3). |
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| Authors: | Fan Fujun Zhong Jianying |
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| Institution: | Gorment Branch.NWITST. Xi'an 710048. PRC |
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| Abstract: | The intension of great brand strategies for garment enterprise is discussed in thispaper, and the sense, target and way of implementing great brand strategies by garment enterpriseare probed. |
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| Keywords: | garment enterprise great brand strategies market |
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