| 基于SCP模式的新型手机操作系统平台市场组织分析 |
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| 引用本文： | 王浩,齐佳音,刘禾,谭明洲.基于SCP模式的新型手机操作系统平台市场组织分析[J].电信科学,2011,27(10):64-70. |
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| 作者姓名： | 王浩 齐佳音 刘禾 谭明洲 |
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| 作者单位： | 1. 北京邮电大学经济管理学院 北京 100876
2. 北京邮电大学软件学院 北京 100876 |
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| 基金项目： | 国家科技重大专项基金，教育部新世纪优秀人才支持计划资助项目，国家自然科学基金 |
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| 摘 要： | 在云产业背景下,智能手机市场日益成为焦点,新型手机操作系统平台作为智能手机的重要标识而备受瞩目。我国在发展此新兴市场中还处于起步和探索阶段。本文基于SCP模式分析目前新型手机操作系统平台的市场组织特征,并从市场结构、市场行为及市场绩效3方面总结我国发展相关市场存在的问题及市场策略建议,以及服务于云背景下的战略发展。
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| 关 键 词： | SCP 云应用 新型手机操作系统 市场结构 市场行为 市场绩效 |
Market Organization Analysis of New Mobile OS Platform Based on SCP |
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| Wang Hao,Qi Jiayin,Liu He,Tan Mingzhou.Market Organization Analysis of New Mobile OS Platform Based on SCP[J].Telecommunications Science,2011,27(10):64-70. |
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| Authors: | Wang Hao Qi Jiayin Liu He Tan Mingzhou |
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| Institution: | 1.School of Economics and Management,Beijing University of Posts and Telecommunications,Beijing 100876,China;2.School of Software Engineering,Beijing University of Posts and Telecommunications,Beijing 100876,China) |
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| Abstract: | In the industry of cloud computing,the market of smart phone increasingly comes into focus.New kind of mobile operating system(OS) attracts lots of attention as an important mark of smart phone.Our country is still at the beginning and exploring stage in developing this new market.This paper aims to analyze the market organization of new mobile OS based on SCP,which summarizes existing problems and advises for market strategy in developing relative market from 3 aspects of market structure,market conduct and market performance.It serves the strategic development of new mobile OS in the background of cloud computing in our country. |
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| Keywords: | SCP application of cloud computing new mobile OS market structure market conduct market performance |
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