| 产业组织视角下零售商通道费行为 |
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| 引用本文： | 陈浩,李凯.产业组织视角下零售商通道费行为[J].东北大学学报(自然科学版),2011,32(6):895-899. |
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| 作者姓名： | 陈浩 李凯 |
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| 作者单位： | 东北大学工商管理学院,辽宁沈阳,110819 |
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| 基金项目： | 国家自然科学基金资助项目(71003019); 教育部人文社会科学基金资助项目(10YJC790004) |
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| 摘 要： | 将一次性支付的通道费与产业链产量相联系,利用斯坦尔伯格博弈逻辑考察零售商通道费行为与上下游厂商谈判势力的关系以及该行为对于产业链效率的影响.研究结果表明,零售商通道费行为可以改善产业链效率,具体表现为零售商利润与产业链总利润随零售商买方势力增强而增加,但供应商收益会受到损害.特别地,零售商可以选择通道费策略以使产业链利...
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| 关 键 词： | 通道费 买方势力 纵向关系 产业链效率 双重加价 |
Slotting Allowance Behavior of Retailers in the Perspective of Industrial Organization |
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| CHEN Hao,LI Kai.Slotting Allowance Behavior of Retailers in the Perspective of Industrial Organization[J].Journal of Northeastern University(Natural Science),2011,32(6):895-899. |
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| Authors: | CHEN Hao LI Kai |
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| Institution: | CHEN Hao,LI Kai(School of Business Administration,Northeastern University,Shenyang 110819,China.) |
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| Abstract: | A model which connects lump sum slotting fee and industrial output was built to study the relationship between the retailer's buyer power and its slotting allowance behavior.The effects of slotting allowance behavior on the efficiency of the industrial chain were analyzed using Stackelberg game logic.The results showed that the retailer's slotting allowance behavior can improve the industrial chain efficiency.The retailer's profit and the total industrial chain profit will be enhanced with the increased ret... |
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| Keywords: | slotting allowance buyer power vertical relationship industrial chain efficiency double marginalization |
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