Defecting From the Gutenberg Legacy: Employing Images to Test Knowledge Gaps

Education‐based knowledge gaps are well‐documented across countries, media platforms, and content. Without exception, knowledge is measured through words not images. Given the centrality of sight in the natural history of Homo sapiens, the extraordinary visual acuity of humans, and the proliferation of screen‐based visual media environments in contemporary life, an experiment was conducted to test the knowledge gap visually. Participants watched 8 audiovisual news stories. Simple recognition of story details and comprehension of that information were tested in verbal and visual modalities. Results offered the first confirmation of the knowledge gap in visual terms. Yet, gaps were significantly smaller employing visual than verbal measures, pointing to the need for continued efforts to develop visual measures for future memory studies.