| 商业布局与商场差异竞争的数学模型分析 |
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| 引用本文： | 胡吉卉,吴莺.商业布局与商场差异竞争的数学模型分析[J].数学的实践与认识,2010,40(4). |
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| 作者姓名： | 胡吉卉 吴莺 |
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| 作者单位： | 华中科技大学数学与统计学院,湖北,武汉,430074 |
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| 基金项目： | 国家自然科学基金(70301003) |
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| 摘 要： | 在豪泰林模型的基础上研究商业合理布局与市场定位的问题.在模型中,通过引入刻画商品差异的变量与消费者对商品差异的偏好变量,分析得到:对于没有商品差异性的商场在布局上应该尽量远离,保持自己的市场份额;对集中在市中心的大型综合性商场应该采取差异竞争的策略,同时还应兼顾当地的消费水平结构.
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| 关 键 词： | 豪泰林模型 商业布局 市场定位 消费者偏好 |
Analysis of Mathematical Model on Marketplace Difference Competition and Commercial Distribution |
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| HU Ji-hui,WU Ying.Analysis of Mathematical Model on Marketplace Difference Competition and Commercial Distribution[J].Mathematics in Practice and Theory,2010,40(4). |
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| Authors: | HU Ji-hui WU Ying |
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| Institution: | HU Ji-hui,WU Ying (School of Mathematics , Statistics,Huazhong University of Science , Technology,Wuhan 430074,China) |
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| Abstract: | In this paper,we are going to analyze the problem of reasonable commercial distribution and market orientation,based on Hotelling model.In the model,we introduce the variable to describe merchandise difference and customer preference on merchandise difference.The results show that,as far as distribution is concerned,the marketplace without merchandise difference should better apart from as possible and share in each market.For the large-scale marketplace located in center,should adopt discriminating competi... |
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| Keywords: | Hotelling model commercial distribution market orientation customer preference |
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