旅游者对民宿中主客互动方式重要性的感知差异研究

民宿中的主客互动方式极大影响了旅游体验和民宿产业的发展.以网络文本为原始数据，采用扎根理论构建出以物品互动、行为互动、信息互动、情感互动为主范畴的主客互动维度，通过独立样本t检验和单因素方差分析探究不同旅游者对主客互动方式重要性的感知及其差异.研究发现：旅游者对民宿中主客互动方式重要性的感知度较高，其中信息互动最为重要；女性旅游者较重视信息互动，年轻旅游者更重视物品互动和情感互动，年长的旅游者和高收入旅游者更关注行为互动；独自出行、与朋友结伴、与家人结伴、跟团出行的旅游者比差旅出行、情侣出行等其他方式出行的旅游者更关注行为互动.最后为民宿经营者优化互动方式提出了若干建议.

A study on the differences in tourists' perception of the importance of host-guest interactive ways at B&Bs

The quality of host-guest interaction in the homestay inn has greatly affected the tourists' experience and the development of the homestay inn industry. Using network texts as raw data the dimension of host-guest interaction of object interaction， behavior interaction， information interaction and emotional interaction are constructed. Through independent sample t-test and one-way analysis， tourists' perceptions of the importance of host-guest interaction ways and their differences are explored. This paper draws the following conclusions. Tourists have a higher awareness of the importance of interactive ways， and the most important interactive way is information interaction. Female tourists pay more attention to information interaction， and young tourists pay more attention to object interaction and emotional interaction， while older tourists and high-income tourists pay more attention to behavior interaction. Tourists who travel alone， with friends， with family， or in groups pay more attention to behavior interaction than those who travel in other ways， such as travel on business and travel as a couple. Finally， some suggestions are made for the owner of the hotel to optimize the host-guest interaction.