| 浅析经济型酒店的成功之道 |
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| 引用本文： | 薛清玲.浅析经济型酒店的成功之道[J].山西科技,2007(5):39-40,42. |
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| 作者姓名： | 薛清玲 |
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| 作者单位： | 山西省地质环境监测中心 |
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| 摘 要： | 经济型酒店最早出现在欧美国家,到今天已经进入一个相对成熟的发展阶段。国外旅游发达城市中,经济型酒店已占了全部酒店数量的70%。文章介绍经济型酒店概况,并以法国雅高集团的宜必思（IBIS）酒店为例,分析其目标市场,经营模式,营销策略,发展方针,从而找出经济型酒店的成功因素。
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| 关 键 词： | 经济型酒店 雅高宜必思酒店 营销战略 成功因素 |
| 文章编号： | 1004-6429（2007）05-0039-03 |
| 修稿时间： | 2007-07-30 |
On the Road to Success of Economic Hotels |
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| Xue Qingling.On the Road to Success of Economic Hotels[J].Shanxi Science and Technology,2007(5):39-40,42. |
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| Authors: | Xue Qingling |
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| Institution: | Xue Qingling |
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| Abstract: | economic hotels first appeared in Europe and the United States, and are now at a comparatively mature stage of development. Economic hotels account for 70 percent in foreign developed traveling cities. This article introduces the profiles of economic hotels, and taking IBIS Hotel of French Accor Group, analyzes its target market, business modes, marketing strategy and approaches to development so as to identify the successful factors. |
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| Keywords: | economic hotel IBIS Hotel of French Accor Group marketing strategy successful factor |
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