| 基于结构方程模型的旅游网站使用者满意度量的比较研究 |
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| 引用本文： | 李云鹏,吴必虎.基于结构方程模型的旅游网站使用者满意度量的比较研究[J].数理统计与管理,2007,26(4):589-594. |
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| 作者姓名： | 李云鹏 吴必虎 |
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| 作者单位： | 1. 首都经济贸易大学工商管理学院,北京市,100070
2. 北京大学旅游研究与规划中心,北京市,100871 |
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| 摘 要： | 基于电子商务系统成功(ECSS)模型和旅游网站使用者满意(TWUS)模型,本文构建了评价旅游网站使用者满意的概念模型,并通过结构方程模型(SEM)分析方法,对度量模型与在线调查获得的837份有效数据的拟合程度进行了比较,发现TWUS模型对旅游网站使用者满意问题具有更强的解释能力。最后,本文对造成两个模型解释能力差异的原因进行了讨论。
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| 关 键 词： | 旅游网站 使用者满意 ECSS模型 TWUS模型 比较研究 |
| 文章编号： | 1002-1566（2007）04-0589-06 |
| 修稿时间： | 2006-05-05 |
Comparison Research of User Satisfaction on Travel Web-Site Based on Structural Equation Modeling |
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| LI Yun-peng,WU Bi-hu.Comparison Research of User Satisfaction on Travel Web-Site Based on Structural Equation Modeling[J].Application of Statistics and Management,2007,26(4):589-594. |
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| Authors: | LI Yun-peng WU Bi-hu |
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| Institution: | 1 School of Industry and Business Administration, Capital University of Economies and Business, Beijing 100070, China; 2 Center for Recreation and Tourism Research, Peking University, Beijing 100871, China |
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| Abstract: | Based on E-Commerce System Success(ECSS) and Travel Web-Site User Satisfaction(TWUS) model,this article constructed conception model for measuring user satisfaction of travel web site.With the aids of Structural Equation Model(SEM),the degree of model fit was compared with the two models using data of online survey,which had 837 valid data.The conclusion is that integrated model based on TWUS model is more powerful in interpreting user satisfaction of travel web sites than the one based on ECSS model.In the end,the reason for the above differences was discussed. |
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| Keywords: | travel web - site user satisfaction ECSS model TWUS model comparison research |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
