| 基于粗糙集和SOM网络的客户市场细分方法 |
| |
| 引用本文： | 秦海鸥,陶俊才.基于粗糙集和SOM网络的客户市场细分方法[J].南昌大学学报(理科版),2009,33(4):1. |
| |
| 作者姓名： | 秦海鸥 陶俊才 |
| |
| 作者单位： | 盐城师范学院信息科学与技术学院； 南昌大学信息工程学院； |
| |
| 摘 要： | 市场细分对提高企业核心竞争力具有重要作用。针对目前一些市场细分方法的不足,提出了基于粗糙集和SOM网络的市场细分方法。该方法首先对客户消费数据库进行离散化处理和属性约简,然后采用SOM网络进行自动聚类,形成稳定的客户群,客户群的数量可通过设定SOM网络竞争层神经元个数
|
| 关 键 词： | 粗糙集 市场细分 聚类 SOM网络 |
A Method for Customer Market Segmentation Based on Rough Sets and SOM Network |
| |
| QIN Hai-ou,TAO Jun-cai.A Method for Customer Market Segmentation Based on Rough Sets and SOM Network[J].Journal of Nanchang University(Natural Science),2009,33(4):1. |
| |
| Authors: | QIN Hai-ou TAO Jun-cai |
| |
| Institution: | 1.School of Information Science and Technology;Yancheng Teachers University;Yancheng 224002;China;2.School of Information Engineering;Nanchang University;Nanchang 330031;China |
| |
| Abstract: | Customer market segmentation plays an important role in promoting the core competition of enterprises.This paper analyzes the defeats of current market segmentation methods and puts forward a method for customer market segmentation based on rough sets and SOM network.In order to form stable customer groups,the method discretizes customers' consumption database and reduce attributes,then clusters by SOM network.The number of customer groups can be changed by setting the number of competitive-layer neurons in... |
| |
| Keywords: | market segmentation rough sets SOM network cluster |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
| 点击此处可从《南昌大学学报(理科版)》浏览原始摘要信息 |
| 点击此处可从《南昌大学学报(理科版)》下载免费的PDF全文 |
