| 单周期替代性产品的联合定价策略 |
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| 引用本文： | 杨慧,宋华明. 单周期替代性产品的联合定价策略[J]. 数学的实践与认识, 2008, 38(23) |
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| 作者姓名： | 杨慧 宋华明 |
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| 作者单位： | 南京理工大学,经济管理学院,南京,210094 |
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| 基金项目： | 国家自然科学基金 ， 江苏省教育厅高校哲学社会科学基金 |
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| 摘 要： | 研究了存量固定、需求服从正态随机分布的单周期替代性产品的联合定价决策问题,证明了目标函数在两个决策变量上均为单峰函数,由此给出了两层嵌套的一维搜索算法;算例说明了该优化模型能够显著提高企业利润水平,同时对市场需求的随机波动程度、产品存量等参数进行了灵敏度分析.
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| 关 键 词： | 定价 报童模型 替代性产品 |
Joint Pricing Decision of Single-Period Substitutable Products |
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| YANG Hui,SONG Hua-ming. Joint Pricing Decision of Single-Period Substitutable Products[J]. Mathematics in Practice and Theory, 2008, 38(23) |
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| Authors: | YANG Hui SONG Hua-ming |
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| Affiliation: | School of Economics and Management;Nanjing University of Science and Technology.Nanjing 210094;China |
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| Abstract: | This paper considers how a company that provides substitutable products would determine the optimal prices.The problem is considered as an extension of the classical newsboy problem where a stochastic price-demand distribution relationship exists for both products.It is proved that the profit function is unimodal over both decision variables.Hence the nested one-dimension search method is used for optimization.The numerical example demonstrates the substantial improvement in performance by optimization.It a... |
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| Keywords: | pricing newsboy model substitutable products capacity |
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