| 供应链营销渠道体系的研究 |
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| 引用本文： | 梁云,左小德,熊勇.供应链营销渠道体系的研究[J].数学的实践与认识,2009,39(3). |
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| 作者姓名： | 梁云 左小德 熊勇 |
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| 作者单位： | 1. 广东金融学院工管系,广东,510521
2. 暨南大学,管理学院,广东,510632 |
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| 基金项目： | 教育部留学回国人员科研启动基金 |
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| 摘 要： | 从供应链管理协调、优化的角度出发,探讨营销渠道的建设.以移动通讯行业为背景,提出了渠道协同应用的多目标规划模型,探讨了模型求解的方法,并以某移动分公司的数掘进行了算例分析.
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| 关 键 词： | 渠道体系 协伺效应 移动运营商 |
Study on the Marketing Channel System in Supply Chain |
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| LIANG Yun,ZUO Xiao-de,XIONG Yong.Study on the Marketing Channel System in Supply Chain[J].Mathematics in Practice and Theory,2009,39(3). |
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| Authors: | LIANG Yun ZUO Xiao-de XIONG Yong |
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| Abstract: | From the viewpoint of coordination and optimization of supply chain management,the construction of marketing channel has been investigated.Using mobile telecommunication industrial as background,a multi-objectprogram model has been presented by adopting channel harmonizing and organizing thoughts.The algorithm of how to get the optimization solution has been investigated.In the same time,some data of a mobile branch corporation has been used as an example. |
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| Keywords: | marketing channel system harmonizing effectiveness mobile sectors |
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