| 电子商务卖方信誉商盟信用优势的博弈分析 |
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| 引用本文： | 赵宏霞,王新海,杨皎平.电子商务卖方信誉商盟信用优势的博弈分析[J].数学的实践与认识,2010,40(5). |
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| 作者姓名： | 赵宏霞 王新海 杨皎平 |
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| 作者单位： | 辽宁工程技术大学,营销管理学院,辽宁,葫芦岛,125105 |
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| 基金项目： | 辽宁省教育厅基金(2008z19); 辽宁省自然科学基金(20082185) |
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| 摘 要： | 卖方商盟制度作为网络诚信交易的一种管理模式,具有其独特的信用优势.为此通过"信号传递"、"连带责任"、"跨域协调"三个角度对商盟信用优势的形成机理进行了系统分析.同时认为商盟作为一种组织具有生命周期,并针对不同周期,提出了信用优势得以发挥的保障机制.
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| 关 键 词： | 网络交易 诚信 卖方商盟 信用优势 |
Research on Credit Advantage of Seller Coalition In Internet Trading Based on Game Theory |
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| ZHAO Hong-xia,WANG Xin-hai,YANG Jiao-ping.Research on Credit Advantage of Seller Coalition In Internet Trading Based on Game Theory[J].Mathematics in Practice and Theory,2010,40(5). |
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| Authors: | ZHAO Hong-xia WANG Xin-hai YANG Jiao-ping |
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| Institution: | ZHAO Hong-xia,WANG Xin-hai,YANG Jiao-ping (School of Marketing Management,Liaoning Technical University,Huludao 125105,China) |
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| Abstract: | This paper holds that the seller coalition,as a management mode,has its unique credit advantage.Therefore,the mechanism of credit advantage of seller coalition is systematically analyzed from three perspectives includingsignal transmission,cross-border coordinationandjoint liability.Besides,this paper holds that the seller coalition,as an organization,has its lifecycle.So,the guarantee mechanism is proposed in accordance with different lifecycle. |
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| Keywords: | internet trading faithfulness seller coalition credit advantage |
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