| 双边市场中平台企业兼容策略选择研究 |
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| 引用本文： | 刘大为,李凯.双边市场中平台企业兼容策略选择研究[J].运筹与管理,2011,20(2). |
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| 作者姓名： | 刘大为 李凯 |
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| 作者单位： | 1. 东北大学工商管理学院,辽宁,沈阳,110004;吉林师范大学管理学院,吉林,四平,136000
2. 东北大学工商管理学院,辽宁,沈阳,110004 |
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| 基金项目： | 国家自然科学基全"衰退集群中的企业非合作行为研究"，教育部人文社会科学研究项目基金资助项目 |
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| 摘 要： | 为了研究双边市场中平台企业的兼容策略选择,构建了反映不同兼容策略的双边市场模型.假设一个垄断者同时拥有两个存在横向差异的平台,运用两阶段博弈的思想分析了平台两边用户的兼容策略选择,发现两边都希望平台是完全兼容的;进而分析了平台企业的兼容策略选择,发现如果没有新用户的进入,平台之间的任何兼容策略都是无差异的,但如果存在新用户的进入,则完全兼容是垄断者的最优策略选择.
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| 关 键 词： | 企业管理 兼容策略 博弈论 双边市场 |
Research on Compatibility Strategy of Platforms in Two-sided Markets |
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| LIU Da-wei,LI Kai.Research on Compatibility Strategy of Platforms in Two-sided Markets[J].Operations Research and Management Science,2011,20(2). |
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| Authors: | LIU Da-wei LI Kai |
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| Institution: | LIU Da-wei1,2,LI Kai1(1.School of Business Administration,Northeastern University,Shenyang 110004,China,2.School of Management,Jilin Normal University,Siping 136000,China) |
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| Abstract: | To analysis the compatibility strategy of platforms in two-sided markets,we introduce a two-sided market model which involves various compatibility regimes.We suppose there is a monopolist operating two platforms with horizontal differentiation.The whole situation is modeled as a two-stage game.Firstly we analyze the compatibility mode of two-type agents and find that both of them prefer full compatibility regimes.Then we analyze the compatibility mode of platforms owner and find that the monopolist's profi... |
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| Keywords: | enterprise management compatibility strategy game theory two-sided markets |
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