| Game Theory Study on Distributors＇ Alliance to Gain Competitive Advantage in Marketing Channel |
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| 引用本文： | 赵世英,陈洁,王方华.Game Theory Study on Distributors＇ Alliance to Gain Competitive Advantage in Marketing Channel[J].东华大学学报(英文版),2005,22(5):135-138. |
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| 作者姓名： | 赵世英 陈洁 王方华 |
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| 作者单位： | Aetna school of Management, Shanghai Jiao Tong University Shanghai 200052 |
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| 基金项目： | This work was supported by Natural seience Foundation of China No. 70302017 |
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| 摘 要： | Using the Cournot Game Model, this paper has analyzed the motivation of the distributors＇ alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of one- short game and infinitely repeated game, then, based on the analysis of distributors＇ betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.
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| 关 键 词： | 销售渠道 竞争优势 战略联盟 经销商 |
| 收稿时间： | 2004-10-18 |
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